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Global Antibacterial Soap Market Share, Trends, Forecast: By Form: Bar, Liquid, Powder; By Application: Hand Wash, Body Wash; By Distribution Channel: Supermarkets and Hypermarkets, Pharmacy Storers, Online Sales, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Global Antibacterial Soap Market Outlook
The global antibacterial soap market size reached approximately USD 4.29 billion in 2023. The market is estimated to grow at a CAGR of 6.7% in the forecast period of 2024-2032, reaching a value of around USD 7.72 billion by 2032.
Key Trends in the Market
Antibacterial soap is a type of soap which contains specific chemicals and ingredients that are designed to eliminate or inhibit the growth of bacteria. These soaps are formulated to provide protection against bacterial or microbial infection and prevent contamination via microbes.
- Increased usage of organic and natural ingredients in antibacterial soaps to promote environmental welfare is one of the crucial antibacterial soap market trends. Manufacturers are readily incorporating natural ingredients such as essential oils, vegetable oils, and plant infusions as eco-friendly alternatives to harsh chemicals in these soaps.
- Antibacterial soaps are now available in a wide range of fragrances and scents such as citrus, floral, lavender, and mint, among others, to provide a pleasing and long-lasting smell and even induce aromatherapy in cases of few fragrances.
- With the rising trend of sustainability, several market players are utilising eco-friendly packaging solutions such as recycled plastic or paper packaging, which provides impetus to the antibacterial soap market growth.
- The robust growth of the e-commerce sector is providing a diverse portfolio of antibacterial soaps for customers. The convenience of online shopping, coupled with attractive discounts, is also fuelling the market demand.
Market Analysis
Based on form, the market is divided into bar, liquid, and powder. The antibacterial soap market segmentation, on the basis of application, includes hand wash and body wash. Based on distribution channel, the market is classified into supermarkets and hypermarkets, pharmacy stores, and online sales, among others. The major regional markets of antibacterial soap are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the antibacterial soap market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Procter & Gamble Co.
- Henkel AG & Co. KGaA
- Reckitt Benckiser Group plc
- Unilever PLC
- Amway Corporation
- Himalaya Global Holdings Ltd.
- Cholayil Private Limited
- Gojo Industries
- ITC Ltd.
- Galderma laboratories, L.P.
- Others
Market Share by Application
Hand wash occupies a sizeable portion of the antibacterial soap market share owing to heightened awareness regarding hand hygiene in recent years. Customers are growing more conscious of the spread of illness and diseases due to contaminated hands, boosting the demand for hand wash solutions.
Liquid hand wash, which offers ease of usage and eliminates the risk of cross-contamination, is gaining significant popularity. Additionally, several market players are increasing investments in research and development for the production of antibacterial hand soaps with better formulations.
Market Share by Region
As per the antibacterial soap market analysis, the Asia Pacific accounts for a substantial share of the global market due to the increased production of antibacterial soaps in the region. Several local market players are incorporating herbal and plant-based ingredients such as neem, tea tree, and aloe vera in these soaps to appeal to eco-conscious customers.
Meanwhile, North America is also expected to gain significant growth in the forecast period due to the rising trend of health and wellness, along with the growing hygiene consciousness.
Competitive Landscape
Procter & Gamble Co. is a multinational consumer goods company, incorporated in 1837 and based in Ohio, the United States. Some of its well-known brands include Ariel, ERA, Tide, Puffs, Gillette, and Pantene, among others.
Henkel AG & Co. KGaA, founded in 1876, is a chemical and consumer goods corporation, headquartered in Dusseldorf, Germany. The company promotes sustainability and decarbonisation through several of its products and technological solutions.
Reckitt Benckiser Group plc, established in 1814 originally as J&J Coleman, is a multinational consumer goods provider. The company, with its headquarters in Slough, the United Kingdom, is known for its health, hygiene, and nutrition products.
Other antibacterial soap market players include Unilever PLC, Amway Corporation, Himalaya Global Holdings Ltd., Cholayil Private Limited, Gojo Industries, ITC Ltd., and Galderma laboratories, L.P., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Antibacterial Soap Market Analysis
8.1 Key Industry Highlights
8.2 Global Antibacterial Soap Historical Market (2018-2023)
8.3 Global Antibacterial Soap Market Forecast (2024-2032)
8.4 Global Antibacterial Soap Market by Form
8.4.1 Bar
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Liquid
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Powder
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Antibacterial Soap Market by Application
8.5.1 Hand Wash
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Body Wash
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Antibacterial Soap Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Pharmacy Storers
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Online Sales
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Antibacterial Soap Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Antibacterial Soap Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Antibacterial Soap Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Antibacterial Soap Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Antibacterial Soap Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Antibacterial Soap Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Procter & Gamble Co.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Henkel AG & Co. KGaA
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Reckitt Benckiser Group plc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Unilever PLC
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Amway Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Himalaya Global Holdings Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Cholayil Private Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Gojo Industries
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 ITC Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Galderma laboratories, L.P.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Antibacterial Soap Market: Key Industry Highlights, 2018 and 2032
2. Global Antibacterial Soap Historical Market: Breakup by Form (USD Billion), 2018-2023
3. Global Antibacterial Soap Market Forecast: Breakup by Form (USD Billion), 2024-2032
4. Global Antibacterial Soap Historical Market: Breakup by Application (USD Billion), 2018-2023
5. Global Antibacterial Soap Market Forecast: Breakup by Application (USD Billion), 2024-2032
6. Global Antibacterial Soap Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Antibacterial Soap Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Antibacterial Soap Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Antibacterial Soap Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Antibacterial Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Antibacterial Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Antibacterial Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Antibacterial Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Antibacterial Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Antibacterial Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Antibacterial Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Antibacterial Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Antibacterial Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Antibacterial Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Antibacterial Soap Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 4.29 billion.
The market is projected to grow at a CAGR of 6.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 7.72 billion by 2032.
The major market drivers are a surge in health consciousness, the growing prevalence of bacterial diseases, and favourable government initiatives to promote health and hygiene awareness.
The key trends of the market include increased implementation of organic and natural ingredients in antibacterial soaps, the availability of a wide range of fragrances and scents in antibacterial soaps, and the robust growth of the e-commerce sector.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Various distribution channels are supermarkets and hypermarkets, pharmacy stores, and online sales, among others.
The key players in the market are Procter & Gamble Co., Henkel AG & Co. KGaA, Reckitt Benckiser Group plc, Unilever PLC, Amway Corporation, Himalaya Global Holdings Ltd., Cholayil Private Limited, Gojo Industries, ITC Ltd., and Galderma laboratories, L.P., among others.
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