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Base Year
Historical Year
Forecast Year
The global artificial intelligence in marketing market size reached around USD 23.50 billion in 2023. The market is estimated to grow at a CAGR of 22.0% between 2024 and 2032, reaching a value of nearly USD 139.69 billion by 2032.
Global Artificial Intelligence in Marketing Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2023 |
Forecast Period | USD Billion | 2024-2032 |
Market Size 2023 | USD Billion | 23.50 |
Market Size 2032 | USD Billion | 139.69 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 22.0% |
CAGR 2024-2032 - Market by Region | Asia Pacific | 25.4% |
CAGR 2024-2032 - Market by Country | India | 29.1% |
CAGR 2024-2032 - Market by Country | China | 24.3% |
CAGR 2024-2032 - Market by Offering | Software | 24.6% |
CAGR 2024-2032 - Market by Technology | Deep Learning | 25.1% |
Market Share by Country 2023 | France | 3.4% |
Artificial intelligence is one of the leading and widely adopted technologies in the world. In marketing, artificial intelligence is utilised to automate decision-making through the analysis of large databases and additional observations of various audience behaviours and market trends. Some of the most known AI marketing tools include chatbots, personal assistants, recommendation engines, and image recognition, among others.
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Based on the offering, the market is segmented into hardware, software, and services. Based on deployment, the market can be bifurcated into cloud and on-premises. Based on technology, the market is divided into deep learning, machine learning, context aware computing, natural language processing, and computer vision.
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The artificial intelligence in marketing market, based on application, is categorised into social media advertising, sales and marketing automation, content curation, virtual assistant, web and app personalisation, search advertising, analytics, and voice search, among others. The market divisions on the basis of end use include BFSI, retail, enterprise, consumer goods, and media and entertainment, among others. The major regional markets for artificial intelligence in marketing are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
CAGR 2024-2032 - Market by | Country |
India | 29.1% |
China | 24.3% |
Canada | 20.3% |
Germany | 18.1% |
France | 17.2% |
USA | XX% |
UK | XX% |
Italy | XX% |
Japan | 15.2% |
Australia | XX% |
Saudi Arabia | XX% |
Brazil | XX% |
Mexico | XX% |
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global artificial intelligence in marketing market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments and expansion plans.
The cloud segment is expected to register a healthy growth during the forecast period. Cloud in artificial intelligence refers to services related to AI provided on cloud servers that are accessible through the internet. The growth of the segment can be attributed to various benefits provided by this type of service, including improved accessibility, affordability, scalability, and easier deployment process compared to on-premises solutions.
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Virtual assistants hold a significant market share due to their increasing adoption in different business sectors. A virtual assistant provides multiple benefits to customer care services such as increased interaction with the customer.
Moreover, virtual voice assistants can further enhance a company’s proficiency by handling frequently asked questions from customers. They are widely incorporated in customer services and sales interactions in various business settings.
Google LLC is one of the most prominent software development companies in the world. Established in 1998 and based in the United States, the company has extensive experience in various technological fields such as artificial intelligence, computer software, online advertising, e-commerce, search engine technology, cloud computing, consumer electronics, and quantum computing, among others.
Salesforce, Inc. is one the leading cloud-based software development companies, headquartered in California, the United States. Since the founding of the company in 1999, it has developed its platform for enterprise cloud computing and customer relationship management. Its software is considered to be one of the best to help businesses communicate with their customers.
Quantcast Corp. is an international company engaged in developing digital advertising technologies that are utilised for audience measurement and real-time advertising. The company’s foundation dates back to the year 2006 and its headquarter is located in California, the United States. Quantcast provides various solutions and services to help businesses better understand their online audience and optimise their digital advertising strategies.
Other market players include IBM Corporation, Appier Inc., Sentient.io Pte. Ltd., Meta Platforms, Inc., Amazon Web Services, Inc., PM AM Corporation, Microsoft Corporation, and Adobe Inc., among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Offering |
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Breakup by Deployment |
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Breakup by Technology |
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Breakup by Application |
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Breakup by End Use |
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Breakup by Region |
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Market Dynamics |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us today for customized, data-driven solutions tailored to your unique requirements!
In 2023, the market reached an approximate value of USD 23.50 billion.
The market is projected to grow at a CAGR of 22.0% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 139.69 billion by 2032.
The market is being driven by the increasing competition for customer acquisition among companies and the growing adoption of customer-centric marketing strategies.
The market development is guided by the increasing digitisation in various business sectors and the growing implementation of data analytics and deep learning to enhance marketing processes.
The major regional markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different segments based on technologies of artificial intelligence in marketing include deep learning, machine learning, context aware computing, natural language processing, and computer vision.
The key players in the artificial intelligence in marketing market include IBM Corporation, Google LLC, Salesforce, Inc., Quantcast Corp., Appier Inc., Sentient.io Pte. Ltd., Meta Platforms, Inc., Amazon Web Services, Inc., PM AM Corporation, Microsoft Corporation, and Adobe Inc., among others.
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