The global artificial intelligence in marketing market size reached around USD 23.50 Billion in 2024. The market is estimated to grow at a CAGR of 22.00% between 2025 and 2034, reaching a value of nearly USD 171.66 Billion by 2034.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
22%
Value in USD Billion
2025-2034
*this image is indicative*
| Global Artificial Intelligence in Marketing Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical Period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | 23.50 |
| Market Size 2034 | USD Billion | 171.66 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 22.00% |
| CAGR 2025-2034 - Market by Region | Asia Pacific | 25.4% |
| CAGR 2025-2034 - Market by Country | India | 29.1% |
| CAGR 2025-2034 - Market by Country | China | 24.3% |
| CAGR 2025-2034 - Market by Offering | Software | 24.6% |
| CAGR 2025-2034 - Market by Technology | Deep Learning | 25.1% |
| Market Share by Country 2024 | France | 3.4% |
Artificial intelligence is one of the leading and widely adopted technologies in the world. In marketing, artificial intelligence is utilised to automate decision-making through the analysis of large databases and additional observations of various audience behaviours and market trends. Some of the most known AI marketing tools include chatbots, personal assistants, recommendation engines, and image recognition, among others.
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The EMR’s report titled “Global Artificial Intelligence in Marketing Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Offering
Market Breakup by Deployment
Market Breakup by Technology
Market Breakup by Application
Market Breakup by End Use
Market Breakup by Region
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| CAGR 2025-2034 - Market by | Country |
| India | 29.1% |
| China | 24.3% |
| Canada | 20.3% |
| Germany | 18.1% |
| France | 17.2% |
| USA | XX% |
| UK | XX% |
| Italy | XX% |
| Japan | 15.2% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Brazil | XX% |
| Mexico | XX% |
The cloud segment is expected to register a healthy growth during the forecast period. Cloud in artificial intelligence refers to services related to AI provided on cloud servers that are accessible through the internet. The growth of the segment can be attributed to various benefits provided by this type of service, including improved accessibility, affordability, scalability, and easier deployment process compared to on-premises solutions.
Virtual assistants hold a significant market share due to their increasing adoption in different business sectors. A virtual assistant provides multiple benefits to customer care services such as increased interaction with the customer.
Moreover, virtual voice assistants can further enhance a company’s proficiency by handling frequently asked questions from customers. They are widely incorporated in customer services and sales interactions in various business settings.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global artificial intelligence in marketing market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments and expansion plans.
Google LLC is one of the most prominent software development companies in the world. Established in 1998 and based in the United States, the company has extensive experience in various technological fields such as artificial intelligence, computer software, online advertising, e-commerce, search engine technology, cloud computing, consumer electronics, and quantum computing, among others.
Salesforce, Inc. is one the leading cloud-based software development companies, headquartered in California, the United States. Since the founding of the company in 1999, it has developed its platform for enterprise cloud computing and customer relationship management. Its software is considered to be one of the best to help businesses communicate with their customers.
Quantcast Corp. is an international company engaged in developing digital advertising technologies that are utilised for audience measurement and real-time advertising. The company’s foundation dates back to the year 2006 and its headquarter is located in California, the United States. Quantcast provides various solutions and services to help businesses better understand their online audience and optimise their digital advertising strategies.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other market players include IBM Corporation, Appier Inc., Sentient.io Pte. Ltd., Meta Platforms, Inc., Amazon Web Services, Inc., PM AM Corporation, Microsoft Corporation, and Adobe Inc., among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 23.50 Billion.
The market is projected to grow at a CAGR of 22.00% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach around USD 171.66 Billion by 2034.
The market is being driven by the increasing competition for customer acquisition among companies and the growing adoption of customer-centric marketing strategies.
The market development is guided by the increasing digitisation in various business sectors and the growing implementation of data analytics and deep learning to enhance marketing processes.
The major regional markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different segments based on technologies of artificial intelligence in marketing include deep learning, machine learning, context aware computing, natural language processing, and computer vision.
The key players in the artificial intelligence in marketing market include IBM Corporation, Google LLC, Salesforce, Inc., Quantcast Corp., Appier Inc., Sentient.io Pte. Ltd., Meta Platforms, Inc., Amazon Web Services, Inc., PM AM Corporation, Microsoft Corporation, and Adobe Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Offering |
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| Breakup by Deployment |
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| Breakup by Technology |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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