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ASEAN Car GPS Navigation Systems Market Size, Share, Trends, Forecast: By Component: Hardware, Software, Services; By Vehicle Type: Passenger Cars, Commercial Vehicles; By Sales Channel: Original Equipment Manufacturer (OEM), Aftermarket; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2023-2028
ASEAN Car GPS Navigation Systems Market Outlook
The ASEAN car GPS navigation systems market size reached approximately USD 1.31 billion in 2022. The market is estimated to grow at a CAGR of 11.3% in the forecast period of 2023-2028, reaching a value of around USD 2.45 billion by 2028.
Key Trends in the Market
A car GPS navigation system is a device that provides a real-time map of a location and step-by-step route guidance to the driver. It communicates with satellites through microwaves to provide live locations, best routes, and traffic conditions, among others.
- Increased integration of advanced driver assistance system (ADAS) with GPS navigation is one of the crucial ASEAN car GPS navigation systems market trends. ADAS-integrated GPS navigation systems offer features such as automatic emergency breaks, collision avoidance, lane departure warning, and pedestrian detection to enhance safety during driving.
- There is an increasing utilisation of smart voice assistants like Alexa, Google Assistants, or Siri in car navigation systems to provide a hands-free experience to drivers and eliminate distractions caused by handling GPS systems manually. Moreover, features such as the addition of a stopping point, turn-by-turn direction, and lane guidance, among others, offered by voice navigation systems are likely to fuel the ASEAN car GPS navigation systems market growth in the forecast period.
- Several market players in ASEAN are incorporating fuel-efficient route features in GPS navigation systems to display the best route according to the car’s engine types, the average fuel consumption of vehicles in the area, traffic patterns, and types of roads.
- Technological advancements such as the implementation of augmented reality (AR) into GPS navigation to provide live camera views of the route also provide impetus to the ASEAN car GPS navigation systems market demand.
Market Analysis
Based on component, the market is divided into hardware, software, and services. On the basis of vehicle type, the market is bifurcated into passenger cars and commercial vehicles. The ASEAN car GPS navigation systems market segmentation, on the basis of sales channel, includes original equipment manufacturer (OEM), and aftermarket. Based on country, the market is classified into Malaysia, the Philippines, Singapore, Thailand, and Vietnam, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the ASEAN car GPS navigation systems market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Sony Corporation
- Robert Bosch GmbH
- Garmin Ltd.
- Pioneer Corporation
- TomTom International BV
- Mitsubishi Electric Corporation
- Alpine Electronics, Inc.
- Denso Corporation
- Others
Market Share by Vehicle Type
Passenger cars occupy a significant portion of the ASEAN car GPS navigation systems market share owing to the increased deployment of GPS navigation in privately owned cars for daily commutes. Moreover, growing sales of passenger cars in the ASEAN countries, supported by rapid urbanisation and a rise in disposable incomes, provide lucrative opportunities for market growth. Additionally, GPS navigation systems aid car owners in long-distance road trips or in exploring new destinations by providing the best routes in the area.
Market Share by Sales Channel
As per the ASEAN car GPS navigation systems market analysis, aftermarket accounts for a substantial share of the market due to the growing purchase of navigation devices by customers who cannot afford GPS-integrated cars. It also provides an efficient option for old car models without in-built GPS systems. Key players are increasingly offering innovative aftermarket car GPS systems that can provide alerts about points of interest and feature wireless updates and localised maps.
Competitive Landscape
Sony Corporation, founded in 1946, is a telecommunications company, with its headquarters in Tokyo, Japan. The company has operations in a wide range of sectors, including music, financial services, customer electronics, and films, among others.
Robert Bosch GmbH is a global engineering and technology company, established in 1886 and based in Gerlingen, Germany. It provides solutions for the automotive sector, carbon neutrality, entertainment facilities, and airport and railway facilities, among others.
Garmin Ltd., incorporated in 1989, is a multinational technology corporation. It is mostly known for manufacturing and producing communication, navigation, and information devices that use GPS technology.
Other ASEAN car GPS navigation systems market players include Pioneer Corporation, TomTom International BV, Mitsubishi Electric Corporation, Alpine Electronics, Inc., and Denso Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Vehicle Type |
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| Breakup by Sales Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Car GPS Navigation Systems Market Overview
8.1 Key Industry Highlights
8.2 Global Car GPS Navigation Systems Historical Market (2018-2022)
8.3 Global Car GPS Navigation Systems Market Forecast (2023-2028)
8.4 Global Car GPS Navigation Systems Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 ASEAN Car GPS Navigation Systems Market Overview
9.1 Key Industry Highlights
9.2 ASEAN Car GPS Navigation Systems Historical Market (2018-2022)
9.3 ASEAN Car GPS Navigation Systems Market Forecast (2023-2028)
10 ASEAN Car GPS Navigation Systems Market by Component
10.1 Hardware
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Software
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 Services
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
11 ASEAN Car GPS Navigation Systems Market by Vehicle Type
11.1 Passenger Cars
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Commercial Vehicles
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
12 ASEAN Car GPS Navigation Systems Market by Sales Channel
12.1 Original Equipment Manufacturer (OEM)
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Aftermarket
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
13 ASEAN Car GPS Navigation Systems Market by Country
13.1 Malaysia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Philippines
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Singapore
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 Thailand
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Vietnam
13.5.1 Historical Trend (2018-2022)
13.5.2 Forecast Trend (2023-2028)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators of Demand
14.4 Key Indicators of Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Sony Corporation
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Robert Bosch GmbH
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Garmin Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Pioneer Corporation
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 TomTom International BV
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Mitsubishi Electric Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Alpine Electronics, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Denso Corporation
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Car GPS Navigation Systems Market: Key Industry Highlights, 2018 and 2028
2. ASEAN Car GPS Navigation Systems Market: Key Industry Highlights, 2018 and 2028
3. ASEAN Car GPS Navigation Systems Historical Market: Breakup by Component (USD Billion), 2018-2022
4. ASEAN Car GPS Navigation Systems Market Forecast: Breakup by Component (USD Billion), 2023-2028
5. ASEAN Car GPS Navigation Systems Historical Market: Breakup by Vehicle Type (USD Billion), 2018-2022
6. ASEAN Car GPS Navigation Systems Market Forecast: Breakup by Vehicle Type (USD Billion), 2023-2028
7. ASEAN Car GPS Navigation Systems Historical Market: Breakup by Sales Channel (USD Billion), 2018-2022
8. ASEAN Car GPS Navigation Systems Market Forecast: Breakup by Sales Channel (USD Billion), 2023-2028
9. ASEAN Car GPS Navigation Systems Historical Market: Breakup by Country (USD Billion), 2018-2022
10. ASEAN Car GPS Navigation Systems Market Forecast: Breakup by Country (USD Billion), 2023-2028
11. ASEAN Car GPS Navigation Systems Market Structure
Key Questions Answered in the Report
In 2022, the market reached an approximate value of USD 1.31 billion.
The market is projected to grow at a CAGR of 11.3% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028, reaching a value of around USD 2.45 billion by 2028.
The major market drivers are the growing sales of passenger vehicles and the rising usage of GPS navigation systems to enhance the fuel efficiency of vehicles.
The key trends of the market include increased integration of ADAS with GPS navigation, utilisation of smart assistance with GPS systems, and technological advancements such as the implementation of AR into car GPS navigation systems.
The major countries are Malaysia, the Philippines, Singapore, Thailand, and Vietnam, among others.
Various sales channels are original equipment manufacturer (OEM), and aftermarket.
The key players in the market are Sony Corporation, Robert Bosch GmbH, Garmin Ltd., Pioneer Corporation, TomTom International BV, Mitsubishi Electric Corporation, Alpine Electronics, Inc., and Denso Corporation, among others.
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