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ASEAN Car GPS Navigation Systems Market

ASEAN Car GPS Navigation Systems Market Size, Share, Trends, Forecast: By Component: Hardware, Software, Services; By Vehicle Type: Passenger Cars, Commercial Vehicles; By Sales Channel: Original Equipment Manufacturer (OEM), Aftermarket; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032

ASEAN Car GPS Navigation Systems Market Outlook

The ASEAN car GPS navigation systems market size reached approximately USD 1.46 billion in 2023. The market is estimated to grow at a CAGR of 11.1% in the forecast period of 2024-2032, reaching a value of around USD 3.76 billion by 2032.

 

Key Trends in the Market

A car GPS navigation system is a device that provides a real-time map of a location and step-by-step route guidance to the driver. It communicates with satellites through microwaves to provide live locations, best routes, and traffic conditions, among others.

 

  • Increased integration of advanced driver assistance system (ADAS) with GPS navigation is one of the crucial ASEAN car GPS navigation systems market trends. ADAS-integrated GPS navigation systems offer features such as automatic emergency breaks, collision avoidance, lane departure warning, and pedestrian detection to enhance safety during driving.
  • There is an increasing utilisation of smart voice assistants like Alexa, Google Assistants, or Siri in car navigation systems to provide a hands-free experience to drivers and eliminate distractions caused by handling GPS systems manually. Moreover, features such as the addition of a stopping point, turn-by-turn direction, and lane guidance, among others, offered by voice navigation systems are likely to fuel the ASEAN car GPS navigation systems market growth in the forecast period.
  • Several market players in ASEAN are incorporating fuel-efficient route features in GPS navigation systems to display the best route according to the car’s engine types, the average fuel consumption of vehicles in the area, traffic patterns, and types of roads.
  • Technological advancements such as the implementation of augmented reality (AR) into GPS navigation to provide live camera views of the route also provide impetus to the ASEAN car GPS navigation systems market demand.

 

Market Analysis

Based on component, the market is divided into hardware, software, and services. On the basis of vehicle type, the market is bifurcated into passenger cars and commercial vehicles. The ASEAN car GPS navigation systems market segmentation, on the basis of sales channel, includes original equipment manufacturer (OEM), and aftermarket. Based on country, the market is classified into Malaysia, the Philippines, Singapore, Thailand, and Vietnam, among others.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the ASEAN car GPS navigation systems market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • Sony Corporation  
  • Robert Bosch GmbH
  • Garmin Ltd.  
  • Pioneer Corporation  
  • TomTom International BV  
  • Mitsubishi Electric Corporation 
  • Alpine Electronics, Inc.  
  • Denso Corporation 
  • Others

 

Market Share by Vehicle Type

Passenger cars occupy a significant portion of the ASEAN car GPS navigation systems market share owing to the increased deployment of GPS navigation in privately owned cars for daily commutes. Moreover, growing sales of passenger cars in the ASEAN countries, supported by rapid urbanisation and a rise in disposable incomes, provide lucrative opportunities for market growth. Additionally, GPS navigation systems aid car owners in long-distance road trips or in exploring new destinations by providing the best routes in the area.

 

Market Share by Sales Channel

As per the ASEAN car GPS navigation systems market analysis, aftermarket accounts for a substantial share of the market due to the growing purchase of navigation devices by customers who cannot afford GPS-integrated cars. It also provides an efficient option for old car models without in-built GPS systems. Key players are increasingly offering innovative aftermarket car GPS systems that can provide alerts about points of interest and feature wireless updates and localised maps.

 

Competitive Landscape

Sony Corporation, founded in 1946, is a telecommunications company, with its headquarters in Tokyo, Japan. The company has operations in a wide range of sectors, including music, financial services, customer electronics, and films, among others.

 

Robert Bosch GmbH is a global engineering and technology company, established in 1886 and based in Gerlingen, Germany. It provides solutions for the automotive sector, carbon neutrality, entertainment facilities, and airport and railway facilities, among others.

 

Garmin Ltd., incorporated in 1989, is a multinational technology corporation. It is mostly known for manufacturing and producing communication, navigation, and information devices that use GPS technology.

 

Other ASEAN car GPS navigation systems market players include Pioneer Corporation, TomTom International BV, Mitsubishi Electric Corporation, Alpine Electronics, Inc., and Denso Corporation, among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Vehicle Type
  • Sales Channel
  • Region
Breakup by Component
  • Hardware
  • Software
  • Services
Breakup by Vehicle Type
  • Passenger Cars
  • Commercial Vehicles
Breakup by Sales Channel
  • Original Equipment Manufacturer (OEM)
  • Aftermarket
Breakup by Region
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Sony Corporation  
  • Robert Bosch GmbH
  • Garmin Ltd.  
  • Pioneer Corporation  
  • TomTom International BV  
  • Mitsubishi Electric Corporation 
  • Alpine Electronics, Inc.  
  • Denso Corporation 
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Car GPS Navigation Systems Market Overview

    8.1    Key Industry Highlights
    8.2    Global Car GPS Navigation Systems Historical Market (2018-2023) 
    8.3    Global Car GPS Navigation Systems Market Forecast (2024-2032)
    8.4    Global Car GPS Navigation Systems Market Share by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    ASEAN Car GPS Navigation Systems Market Overview
    9.1    Key Industry Highlights
    9.2    ASEAN Car GPS Navigation Systems Historical Market (2018-2023) 
    9.3    ASEAN Car GPS Navigation Systems Market Forecast (2024-2032)
10    ASEAN Car GPS Navigation Systems Market by Component
    10.1    Hardware
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Software
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Services
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
11    ASEAN Car GPS Navigation Systems Market by Vehicle Type
    11.1    Passenger Cars
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Commercial Vehicles
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    ASEAN Car GPS Navigation Systems Market by Sales Channel
    12.1    Original Equipment Manufacturer (OEM)
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Aftermarket
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
13    ASEAN Car GPS Navigation Systems Market by Country
    13.1    Malaysia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Philippines
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Singapore
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    Thailand
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Vietnam
        13.5.1    Historical Trend (2018-2023)
        13.5.2    Forecast Trend (2024-2032)
    13.6    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators of Demand
    14.4    Key Indicators of Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Sony Corporation 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Robert Bosch GmbH 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Garmin Ltd. 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Pioneer Corporation 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    TomTom International BV 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Mitsubishi Electric Corporation
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Alpine Electronics, Inc. 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Denso Corporation
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Car GPS Navigation Systems Market: Key Industry Highlights, 2018 and 2032
2.    ASEAN Car GPS Navigation Systems Market: Key Industry Highlights, 2018 and 2032
3.    ASEAN Car GPS Navigation Systems Historical Market: Breakup by Component (USD Billion), 2018-2023
4.    ASEAN Car GPS Navigation Systems Market Forecast: Breakup by Component (USD Billion), 2024-2032
5.    ASEAN Car GPS Navigation Systems Historical Market: Breakup by Vehicle Type (USD Billion), 2018-2023
6.    ASEAN Car GPS Navigation Systems Market Forecast: Breakup by Vehicle Type (USD Billion), 2024-2032
7.    ASEAN Car GPS Navigation Systems Historical Market: Breakup by Sales Channel (USD Billion), 2018-2023
8.    ASEAN Car GPS Navigation Systems Market Forecast: Breakup by Sales Channel (USD Billion), 2024-2032
9.    ASEAN Car GPS Navigation Systems Historical Market: Breakup by Country (USD Billion), 2018-2023
10.    ASEAN Car GPS Navigation Systems Market Forecast: Breakup by Country (USD Billion), 2024-2032
11.    ASEAN Car GPS Navigation Systems Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 1.46 billion.

The market is projected to grow at a CAGR of 11.1% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 3.76 billion by 2032.

The major market drivers are the growing sales of passenger vehicles and the rising usage of GPS navigation systems to enhance the fuel efficiency of vehicles.

The key trends of the market include increased integration of ADAS with GPS navigation, utilisation of smart assistance with GPS systems, and technological advancements such as the implementation of AR into car GPS navigation systems.

The major countries are Malaysia, the Philippines, Singapore, Thailand, and Vietnam, among others.

Various sales channels are original equipment manufacturer (OEM), and aftermarket.

The key players in the market are Sony Corporation, Robert Bosch GmbH, Garmin Ltd., Pioneer Corporation, TomTom International BV, Mitsubishi Electric Corporation, Alpine Electronics, Inc., and Denso Corporation, among others.

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