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Asia Pacific Back-to-school Market Size, Share, Forecast: By Product: Stationery, Clothing, Backpack, Electronics, Shoes, Shoes; By Distribution Channel: Hypermarket and Supermarket, Speciality Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Asia Pacific Back-to-school Market Outlook
The Asia Pacific back-to-school market size was approximately USD 42.32 billion in 2023. The market is assessed to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of around USD 66.22 billion by 2032.
Key Trends in the Market
Back-to-school refers to the period prior to the end of summer break. It is a lucrative period for school garment and stationery businesses, as parents as well as students usually stock up on their school supplies, including backpacks, school uniforms, and others. Some popular back-to-school supplies include shoes, pencil cases, notebooks, and binders, among others.
- Rising disposable incomes of the middle-class population and surging number of students in countries like China and India are driving the Asia Pacific back-to-school market demand. Moreover, key players in the region are leveraging the benefits of influencer and social media marketing to target student shoppers for purchasing back-to-school supplies.
- One of the key trends in the Asia Pacific back-to-school market is the growing popularity of innovative and personalised stationery items such as notebooks and pencils, among others. Numerous high-end stationery firms are providing customisable writing instruments, paper, and other products to meet the evolving demands of students.
Additionally, the increasing demand for Japanese stationery items due to their creative designs, high quality, and aesthetics positively influences the market demand.
- The increasing utilisation of technologies in the education sector for different applications, including assignment submission, communication, and assessment, among others, is aiding the Asia Pacific back-to-school market growth in the forecast period. Educational institutions are also encouraging students to use tech devices such as tablets and laptops for learning and accessing digital resources, further fuelling the market growth.
Market Analysis
Based on product, the market is segmented into stationery, clothing, backpacks, electronics, and shoes, among others. By distribution channel, the Asia Pacific back-to-school market segmentation includes hypermarket and supermarket, specialty stores, and online, among others. The major countries for back-to-school in the Asia Pacific include China, Japan, India, ASEAN, Australia, and others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Asia Pacific back-to-school market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Mitsubishi Pencil Co., Ltd.
- ACCO Brands Corp.
- Zebra Co. Ltd.
- Kokuyo Camlin Ltd.
- STAEDTLER Mars GmbH & Co. KG
- Newell Brands Inc.
- ITC Ltd.
- Harlequin International Group Pty Ltd.
- Faber-Castell Aktiengesellschaft
- Hindustan Pencils Pvt. Ltd.
- Others
Market Share by Product
As per the Asia Pacific back-to-school market analysis, backpacks are significantly gaining popularity as they support students to easily and conveniently carry their supplies and belongings. Backpacks are available on both online and offline platforms in versatile designs and attractive prints and colours. Moreover, students are increasingly preferring backpacks that can offer functionality while complementing the latest fashion trends.
Meanwhile, the demand for electronic goods such as tablets and laptops, among others, is anticipated to surge in the coming years due to the increasing utilisation of digital tools in education. The rising trend of online learning further favours the demand for electronic back-to-school supplies.
Market Share by Country
China accounts for a significant Asia Pacific back-to-school market share due to the growing demand for ultra-thin laptops and high-performance laptops that can support students’ requirements for online classes as well as after-school multimedia entertainment. Additionally, the rising disposable incomes in China further support the sales of back-to-school supplies like backpacks and stationery products.
Competitive Landscape
Mitsubishi Pencil Co., Ltd., founded in 1887 and based in Japan, is one of the leading global manufacturers of stationery products, including pens, pencils, and others. The company offers a range of pens such as modern pop-colour pens, switch pens, normal ball-point pens, markers, highlighters, and others.
Kokuyo Camlin Ltd., incorporated as a private company in 1946, is a multinational stationery manufacturing company that offers innovative and child-friendly crayons, including finger crayons, modelling clay, play dough, child grip crayons, and stationary items such as pens, wooden pencils, marker pens, geometric boxes, and others.
Newell Brands Inc., founded in 1903, is an American stationary company that emphasises on packaging, sustainability, and product design. Some of its well known subsidiaries are Reynolds, Parker, and Sharpie, among others.
Other Asia Pacific back-to-school market players include ACCO Brands Corp., Zebra Co. Ltd., STAEDTLER Mars GmbH & Co. KG, ITC Ltd., Harlequin International Group Pty Ltd., Faber-Castell Aktiengesellschaft and Hindustan Pencils Pvt. Ltd., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Back-to-school Market Overview
8.1 Key Industry Highlights
8.2 Global Back-to-school Historical Market (2018-2023)
8.3 Global Back-to-school Market Forecast (2024-2032)
8.4 Global Back-to-school Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Asia Pacific Back-to-school Market Overview
9.1 Key Industry Highlights
9.2 Asia Pacific Back-to-school Historical Market (2018-2023)
9.3 Asia Pacific Back-to-school Market Forecast (2024-2032)
10 Asia Pacific Back-to-school Market by Product
10.1 Stationery
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Clothing
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Backpack
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Electronics
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Shoes
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Asia Pacific Back-to-school Market by Distribution Channel
11.1 Hypermarket and Supermarket
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Speciality Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Asia Pacific Back-to-school Market by Country
12.1 China
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Japan
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 India
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 ASEAN
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Australia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Mitsubishi Pencil Co., Ltd.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 ACCO Brands Corp.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Zebra Co. Ltd.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Kokuyo Camlin Ltd.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 STAEDTLER Mars GmbH & Co. KG
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Newell Brands Inc.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 ITC Ltd.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Harlequin International Group Pty Ltd.
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Faber-Castell Aktiengesellschaft
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Hindustan Pencils Pvt. Ltd.
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Back-to-school Market: Key Industry Highlights, 2018 and 2032
2. Asia Pacific Back-to-school Market: Key Industry Highlights, 2018 and 2032
3. Asia Pacific Back-to-school Historical Market: Breakup by Product (USD Billion), 2018-2023
4. Asia Pacific Back-to-school Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. Asia Pacific Back-to-school Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. Asia Pacific Back-to-school Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. Asia Pacific Back-to-school Historical Market: Breakup by Country (USD Billion), 2018-2023
8. Asia Pacific Back-to-school Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. Asia Pacific Back-to-school Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 42.32 billion.
The market is estimated to grow at a CAGR of 5.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 66.22 billion by 2032.
The market is being driven by the growing demand for comfortable and durable backpacks, increasing consumer disposable incomes, and surging expenditure on personalised stationary items.
The key trends aiding the market expansion include technological integration in education, the growing popularity of Japanese stationery items, and the increasing use of social media and influencer marketing by key players.
The major regions in the market are China, Japan, India, ASEAN, and Australia.
The major products of back-to-school include stationery, backpack, clothing, electronics, and shoes, among others.
The major players in the market are Mitsubishi Pencil Co., Ltd., ACCO Brands Corp., Zebra Co. Ltd., Kokuyo Camlin Ltd., STAEDTLER Mars GmbH & Co. KG, Newell Brands Inc., ITC Ltd., Harlequin International Group Pty Ltd., Faber-Castell Aktiengesellschaft, and Hindustan Pencils Pvt. Ltd., among others.
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