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Asia Pacific Colour Cosmetics Market Share, Size, Trends, Forecast, Growth: By Target Market: Mass Product, Prestige Product; By Application: Facial Make-up, Lip-Product, Eye Make-up, Eye-Product, Nail Product, Others; By Distribution Channels; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Asia Pacific Colour Cosmetics Market Outlook
The market size for colour cosmetics in the Asia Pacific reached a value of more than USD 3.39 billion in 2023. The Asia Pacific colour cosmetics market is expected to grow at a CAGR of 7.90% between 2024 and 2032, reaching a value of USD 6.70 billion by 2032.
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Key Trends in the Market
Colour cosmetics are personal care products used to enhance the outer appearance of an individual. The final formulation of the colour is given to the cosmetics with the help of pigments which are of two types; absorption pigments which impart colour by absorbing some part of the visible light spectrum, and interference pigments which manipulate light.
- People worldwide are becoming more conscious about their experience, resulting in a greater demand for cosmetics products. They feel better and more confident after applying cosmetics, which ultimately enhances their personality leading to increase in demand for colour cosmetics.
- Advertisements and brandings of products are a key trend in the market. The selling strategies deployed by companies are attracting a wider number of individuals. Targeted products aimed at specific skin tones in the region are driving the growth of the Asia Pacific colour cosmetics market.
- Organic products are increasing in popularity because of the awareness of harmful effects of chemical products on skin. People are becoming aware of the long-term effects of chemicals and are changing their priorities. Key players are also expanding their offerings, incorporating more organic and natural materials, further supporting the market for colour cosmetics in the region.
Market Analysis
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Based on target market, the Asia Pacific colour cosmetics market can be bifurcated into mass product and prestige product. On the basis of application, the market is divided into facial make-up, lip product, eye make-up, eye-product, and nail product, among others. By distribution channel the market is segmented into hypermarkets and supermarkets, specialty stores, and online, among others. Based on country, the market is divided into China, India, Japan, South Korea, Indonesia, Malaysia, and Australia, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Asia Pacific colour cosmetics market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Unilever Plc
- L’Oréal Group
- Kao Corporation
- Procter & Gamble Company
- Estee Lauder Inc
- Oriflame
- Shiseido Co. Ltd.
- Kosé Corporation
- Amorepacific Corporation
- Yatsen Holding Limited
- FSN E-Commerce Ventures Nykaa Ltd
- Others
Market Share by Target Market
Mass product is usually defined by the price point and have a larger share of the Asia Pacific colour cosmetics market because they are easily accessible, familiar to the consumers, and affordable especially to students and people with low purchasing power. Prestige products on the other hand are defined by high price and status of the product. They are usually found in the high-end specialty stores selling quality brands. The market share of prestige products is expected to grow in the coming years, due to the rising preference of consumers towards investing in high quality products.
Market Share by Application
The applications of colour cosmetics have steadily expanded to incorporate multiple areas of the body, including overall facial skin, lips, eyes, and nails. Facial make-up products hold a significant share of the Asia Pacific colour cosmetics market because of the use of foundations, concealers, blush, compact, primers, contours, and highlighters. A lot of people use these products to hide the facial marks or dark circles and to provide a clear base to their face. Men are also experimenting with facial make-up that looks natural and enhances their appearance.
Other popular colour cosmetics based on application are lip products, due to their extensive use historically, low cost, and ability to instantly brighten up a face. The segment for eye products is also expected to witness growth in the colour cosmetics market, driven by social media popularity and increasing awareness.
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Competitive Landscape
Unilever Plc founded in 1929 has its headquarter in London, United Kingdom. It is a multinational company that manufactures and supplies consumer goods such as food, beauty products, condiments, personal care, and cleaning agents.
L’Oréal Group was established in 1909 and is based out of Clichy, France. It is one of the largest French cosmetics companies that manufactures personal care and beauty products including make-up, skin care, hair care, sun protection, and perfume, among other products.
Kao Corporation founded in 1887 has its headquarter located in Tokyo, Japan. It is a cosmetics and chemicals company which manufactures products with the hope of contributing to the achievement of sustainable goals for a better future.
Other market players include Procter & Gamble Company, Estee Lauder Inc, Oriflame, Shiseido Co. Ltd., Kosé Corporation, Amorepacific Corporation, Yatsen Holding Limited, and FSN E-Commerce Ventures Nykaa Ltd, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Target Market |
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| Breakup by Application |
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| Breakup by Distribution Channels |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Color Cosmetics Market Analysis
8.1 Key Industry Highlights
8.2 Asia Pacific Color Cosmetics Historical Market (2018-2023)
8.3 Asia Pacific Color Cosmetics Market Forecast (2024-2032)
8.4 Asia Pacific Color Cosmetics Market by Target Market
8.4.1 Mass Product
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Prestige Product
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Asia Pacific Color Cosmetics Market by Application
8.5.1 Facial Make-up
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.1.3 Market by Type
8.5.1.3.1 Liquid Foundation
8.5.1.3.2 Cushion Foundation
8.5.1.3.3 Blush
8.5.1.3.4 Concealer
8.5.1.3.5 Compact
8.5.1.3.6 Highlighter
8.5.1.3.7 Primer with face
8.5.1.3.8 Contour
8.5.1.3.9 Others
8.5.2 Lip-Product
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.2.3 Market by Type
8.5.2.3.1 Liquid Lipstick
8.5.2.3.2 Lip Gloss
8.5.2.3.3 Lip Liner
8.5.2.3.4 Lip Tint
8.5.2.3.5 Palette with lips
8.5.2.3.6 Others
8.5.3 Eye Make-up
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Eye-Product
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.4.3 Market by Type
8.5.4.3.1 Eyeshadow
8.5.4.3.2 Eyeliner
8.5.4.3.3 Mascara within Eye
8.5.4.3.4 Eyebrow Cream
8.5.4.3.5 Others
8.5.5 Nail Product
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Asia Pacific Color Cosmetics Market by Distribution Channels
8.6.1 Hypermarkets and Supermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Specialty Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Online
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Asia Pacific Color Cosmetics Market by Country
8.7.1 China
8.7.2 India
8.7.3 Japan
8.7.4 South Korea
8.7.5 Indonesia
8.7.6 Malaysia
8.7.7 Australia
8.7.8 Others
9 Regional Analysis
9.1 China
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 India
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Japan
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 South Korea
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Indonesia
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Malaysia
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Australia
9.7.1 Historical Trend (2018-2023)
9.7.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Unilever plc
11.2.1.1 Company Overview
11.2.1.2 Product Portfolio
11.2.1.3 Demographic Reach and Achievements
11.2.1.4 Certifications
11.2.2 L'Oréal Group
11.2.2.1 Company Overview
11.2.2.2 Product Portfolio
11.2.2.3 Demographic Reach and Achievements
11.2.2.4 Certifications
11.2.3 Kao Corporation
11.2.3.1 Company Overview
11.2.3.2 Product Portfolio
11.2.3.3 Demographic Reach and Achievements
11.2.3.4 Certifications
11.2.4 Procter & Gamble Company
11.2.4.1 Company Overview
11.2.4.2 Product Portfolio
11.2.4.3 Demographic Reach and Achievements
11.2.4.4 Certifications
11.2.5 Estée Lauder Inc.
11.2.5.1 Company Overview
11.2.5.2 Product Portfolio
11.2.5.3 Demographic Reach and Achievements
11.2.5.4 Certifications
11.2.6 Oriflame
11.2.6.1 Company Overview
11.2.6.2 Product Portfolio
11.2.6.3 Demographic Reach and Achievements
11.2.6.4 Certifications
11.2.7 Shiseido Co. Ltd.
11.2.7.1 Company Overview
11.2.7.2 Product Portfolio
11.2.7.3 Demographic Reach and Achievements
11.2.7.4 Certifications
11.2.8 Kosé Corporation
11.2.8.1 Company Overview
11.2.8.2 Product Portfolio
11.2.8.3 Demographic Reach and Achievements
11.2.8.4 Certifications
11.2.9 Amorepacific Corporation
11.2.9.1 Company Overview
11.2.9.2 Product Portfolio
11.2.9.3 Demographic Reach and Achievements
11.2.9.4 Certifications
11.2.10 Yatsen Holding Limited
11.2.10.1 Company Overview
11.2.10.2 Product Portfolio
11.2.10.3 Demographic Reach and Achievements
11.2.10.4 Certifications
11.2.11 FSN E-Commerce Ventures Nykaa Ltd
11.2.11.1 Company Overview
11.2.11.2 Product Portfolio
11.2.11.3 Demographic Reach and Achievements
11.2.11.4 Certifications
11.2.12 Others
12 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Colour Cosmetics Market: Key Industry Highlights, 2018 and 2032
2. Asia Pacific Colour Cosmetics Historical Market: Breakup by Target Market (USD Million), 2018-2023
3. Asia Pacific Colour Cosmetics Market Forecast: Breakup by Target Market (USD Million), 2024-2032
4. Asia Pacific Colour Cosmetics Historical Market: Breakup by Application (USD Million), 2018-2023
5. Asia Pacific Colour Cosmetics Market Forecast: Breakup by Application (USD Million), 2024-2032
6. Asia Pacific Colour Cosmetics Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
7. Asia Pacific Colour Cosmetics Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
8. Asia Pacific Colour Cosmetics Historical Market: Breakup by Country (USD Million), 2018-2023
9. Asia Pacific Colour Cosmetics Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Asia Pacific Colour Cosmetics Market Structure
Key Questions Answered in the Report
The market size for colour cosmetics in the Asia Pacific reached a value of more than USD 3.39 billion in 2023.
The market is expected to grow at a CAGR of 7.90% between 2024 and 2032.
The market size for Asia Pacific colour cosmetics is expected to reach a value of more than USD 6.70 billion by 2032.
The major market drivers are population growth, increase in demand especially by females, and improved standard of living.
The key trends of the market are increasing adoption of colour correction products, organic products manufacturing, and innovative advertising methods.
Key market players include Unilever Plc, L’Oréal Group, Kao Corporation, Procter & Gamble Company, Estee Lauder Inc, Oriflame, Shiseido Co. Ltd., Kosé Corporation, Amorepacific Corporation, Yatsen Holding Limited, and FSN E-Commerce Ventures Nykaa Ltd, among others.
Colour cosmetics are colorants and products that are applied to enhance the outer appearance of an individual.
The Asia Pacific colour cosmetics market is segmented based on target market, application, distribution channel, and country.
The final formulation of the colour is given to the cosmetics with the help of pigments.
The major countries in the colour cosmetics market in the Asia Pacific are China, India, Japan, South Korea, Indonesia, Malaysia, and Australia, among others.
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