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The Asia Pacific media monitoring tools market is projected to grow at a CAGR of 16.80% between 2024 and 2032.
The rising usage of social media platforms, growing demand for competitive intelligence, and increased implementation of real-time media analytics are some prominent market drivers. Businesses are leveraging these tools to identify what their competitors are doing as well as identify the latest market trends so they can stay ahead in the market landscape. These tools also enable organisations to identify any potential crisis on time through alerts, further allowing them to take appropriate measures to minimise the adverse effects of that crisis.
The growth of startups and company branches in the region provides several opportunities for market growth. For instance, Malaysia registered an increase of 1,482,579 companies at the end of 2022, which fuels the demand for monitoring tools that can maintain the brand reputation as well as offer social media tracking to understand what the customers in that market domain are interested in.
“Asia Pacific Media Monitoring Tools Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
Market Breakup by Enterprise Size
Market Breakup by Industry Vertical
Market Breakup by Country
Based on industry vertical, the market is divided into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing, among others. The media and entertainment sector occupies a significant share of the market as under this sector large volume of content is produced such as movies, TV shows, news articles and streaming, among others, which necessitates the requirement of a monitoring tool that can effectively manage and analyse this content.
The market participants are harnessing the capabilities of AI and ML in these tools to meet the evolving regulatory landscape.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Component |
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Breakup by Enterprise Size |
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Breakup by Industry Vertical |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Media Monitoring Tools Market Overview
8.1 Key Industry Highlights
8.2 Global Media Monitoring Tools Historical Market (2018-2023)
8.3 Global Media Monitoring Tools Market Forecast (2024-2032)
8.4 Global Media Monitoring Tools Market Breakup by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Asia Pacific Media Monitoring Tools Market Overview
9.1 Key Industry Highlights
9.2 Asia Pacific Media Monitoring Tools Historical Market (2018-2023)
9.3 Asia Pacific Media Monitoring Tools Market Forecast (2024-2032)
10 Asia Pacific Media Monitoring Tools Market by Component
10.1 Software
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Services
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Asia Pacific Media Monitoring Tools Market by Enterprise Size
11.1 Small and Medium Enterprises
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Large Enterprises
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Asia Pacific Media Monitoring Tools Market by Industry Vertical
12.1 IT and Telecom
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Hospitality
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 BFSI
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Healthcare
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Retail and E-Commerce
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Media and Entertainment
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Manufacturing
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
13 Asia Pacific Media Monitoring Tools Market by Country
13.1 China
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Japan
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 India
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 ASEAN
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Australia
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Brandwatch
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Meltwater NV
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Synthesio Group
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Hootsuite Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Talkwalker Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Cision Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Streem Group of companies
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Locobuzz
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Determ d.o.o.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Isentia Group Pty Limited
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
2. Asia Pacific Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
3. Asia Pacific Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2023
4. Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2024-2032
5. Asia Pacific Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
6. Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
7. Asia Pacific Media Monitoring Tools Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
8. Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
9. Asia Pacific Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
10. Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. Asia Pacific Media Monitoring Tools Market Structure
The market is estimated to grow at a CAGR of 16.80% between 2024 and 2032.
The market is being driven due to rising usage of social media platforms, growing demand for competitive intelligence, and increased implementation of real-time media analytics.
The key trends aiding the market include the growth of startups and company branches, integration of AI and ML in these tools, and rising demand to handle potential crises.
Countries considered in the market are China, Japan, India, ASEAN, and Australia, among others.
Based on component, market segmentations include software and services.
Different enterprise sizes are small and medium enterprises and large enterprises.
The media and entertainment sector holds the highest share of the market.
The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Cision Ltd.¸Streem Group of companies, Locobuzz, Determ d.o.o., and Isentia Group Pty Limited, among others.
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