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Asia Pacific Media Monitoring Tools Market

Asia Pacific Media Monitoring Tools Market Size, Share: By Component: Software, Services; By Enterprise Size: Small and Medium Enterprises, Large Enterprises; By Industry Vertical: IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-Commerce, Media and Entertainment, Manufacturing; Regional Analysis; Competitive Landscape; 2024-2032

Asia Pacific Media Monitoring Tools Market Size

The Asia Pacific media monitoring tools market is projected to grow at a CAGR of 16.80% between 2024 and 2032.

 

Asia Pacific Media Monitoring Tools Market Outlook

  • As per the industry reports, the retail sector in India is expected to reach USD 2 trillion by 2032, fuelling the demand for media monitoring tools for brand reputation management.
  • The hotel occupancy rate in Singapore reached 75.8 per cent in 2022, which offers ample opportunities for reputation management tools and platforms.
  • The total number of private hospitals exceeds public hospitals in China as of 2024, creating increased demand for healthcare monitoring tools in private healthcare institutes.

 

Asia Pacific Media Monitoring Tools Market Growth

The rising usage of social media platforms, growing demand for competitive intelligence, and increased implementation of real-time media analytics are some prominent market drivers. Businesses are leveraging these tools to identify what their competitors are doing as well as identify the latest market trends so they can stay ahead in the market landscape. These tools also enable organisations to identify any potential crisis on time through alerts, further allowing them to take appropriate measures to minimise the adverse effects of that crisis.

 

The growth of startups and company branches in the region provides several opportunities for market growth. For instance, Malaysia registered an increase of 1,482,579 companies at the end of 2022,  which fuels the demand for monitoring tools that can maintain the brand reputation as well as offer social media tracking to understand what the customers in that market domain are interested in.

 

Asia Pacific Media Monitoring Tools Market

 

Asia Pacific Media Monitoring Tools Industry Segmentation

“Asia Pacific Media Monitoring Tools Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Component

  • Software 
  • Services

 

Market Breakup by Enterprise Size

  • Small and Medium Enterprises 
  • Large Enterprises

 

Market Breakup by Industry Vertical

  • IT and Telecom 
  • Hospitality 
  • BFSI 
  • Healthcare 
  • Retail and E-Commerce 
  • Media and Entertainment 
  • Manufacturing

 

Market Breakup by Country

  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others

 

Asia Pacific Media Monitoring Tools Market Share

Based on industry vertical, the market is divided into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing, among others. The media and entertainment sector occupies a significant share of the market as under this sector large volume of content is produced such as movies, TV shows, news articles and streaming, among others, which necessitates the requirement of a monitoring tool that can effectively manage and analyse this content.

 

Leading Companies in the Asia Pacific Media Monitoring Tools Market

The market participants are harnessing the capabilities of AI and ML in these tools to meet the evolving regulatory landscape.

 

  • Brandwatch
  • Meltwater NV
  • Synthesio Group
  • Hootsuite Inc.
  • Talkwalker Inc.
  • Cision Ltd.
  • Streem Group of companies
  • Locobuzz
  • Determ d.o.o.
  • Isentia Group Pty Limited
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Enterprise Size
  • Industry Vertical
  • Region
Breakup by Component
  • Software 
  • Services
Breakup by Enterprise Size
  • Small and Medium Enterprises 
  • Large Enterprises
Breakup by Industry Vertical
  • IT and Telecom 
  • Hospitality 
  • BFSI 
  • Healthcare 
  • Retail and E-Commerce 
  • Media and Entertainment 
  • Manufacturing
Breakup by Region
  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Brandwatch
  • Meltwater NV
  • Synthesio Group
  • Hootsuite Inc.
  • Talkwalker Inc.
  • Cision Ltd.
  • Streem Group of companies
  • Locobuzz
  • Determ d.o.o.
  • Isentia Group Pty Limited
  • Others

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Media Monitoring Tools Market Overview

    8.1    Key Industry Highlights
    8.2    Global Media Monitoring Tools Historical Market (2018-2023) 
    8.3    Global Media Monitoring Tools Market Forecast (2024-2032)
    8.4    Global Media Monitoring Tools Market Breakup by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    Asia Pacific Media Monitoring Tools Market Overview
    9.1    Key Industry Highlights
    9.2    Asia Pacific Media Monitoring Tools Historical Market (2018-2023) 
    9.3    Asia Pacific Media Monitoring Tools Market Forecast (2024-2032)
10    Asia Pacific Media Monitoring Tools Market by Component
    10.1    Software
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Services
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
11    Asia Pacific Media Monitoring Tools Market by Enterprise Size
    11.1    Small and Medium Enterprises
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Large Enterprises
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    Asia Pacific Media Monitoring Tools Market by Industry Vertical
    12.1    IT and Telecom
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Hospitality
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    BFSI
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Healthcare
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    Retail and E-Commerce
        12.5.1    Historical Trend (2018-2023)
        12.5.2    Forecast Trend (2024-2032)
    12.6    Media and Entertainment
        12.6.1    Historical Trend (2018-2023)
        12.6.2    Forecast Trend (2024-2032)
    12.7    Manufacturing
        12.7.1    Historical Trend (2018-2023)
        12.7.2    Forecast Trend (2024-2032)
13    Asia Pacific Media Monitoring Tools Market by Country
    13.1    China
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Japan
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    India
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    ASEAN
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Australia
        13.5.1    Historical Trend (2018-2023)
        13.5.2    Forecast Trend (2024-2032)
    13.6    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Brandwatch 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Meltwater NV 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Synthesio Group 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Hootsuite Inc.  
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Talkwalker Inc.  
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Cision Ltd. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Streem Group of companies 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Locobuzz 
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Determ d.o.o. 
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Isentia Group Pty Limited 
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
2.    Asia Pacific Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
3.    Asia Pacific Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2023
4.    Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2024-2032
5.    Asia Pacific Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
6.    Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
7.    Asia Pacific Media Monitoring Tools Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
8.    Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
9.    Asia Pacific Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
10.    Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
11.    Asia Pacific Media Monitoring Tools Market Structure

Key Questions Answered in the Report

The market is estimated to grow at a CAGR of 16.80% between 2024 and 2032.

The market is being driven due to rising usage of social media platforms, growing demand for competitive intelligence, and increased implementation of real-time media analytics.

The key trends aiding the market include the growth of startups and company branches, integration of AI and ML in these tools, and rising demand to handle potential crises.

Countries considered in the market are China, Japan, India, ASEAN, and Australia, among others.

Based on component, market segmentations include software and services.

Different enterprise sizes are small and medium enterprises and large enterprises.

The media and entertainment sector holds the highest share of the market.

The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Cision Ltd.¸Streem Group of companies, Locobuzz, Determ d.o.o., and Isentia Group Pty Limited, among others.

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