The Asia Pacific wipes market reached around USD 7.98 Billion in 2025. The market is projected to grow at a CAGR of 7.40% between 2026 and 2035 to reach nearly USD 16.29 Billion by 2035.
Base Year
Historical Period
Forecast Period
Between 2016 and 2021, the overall value of e-commerce sales in Southeast Asia experienced a fivefold increase, reflecting an annual growth rate of 40%.
It is anticipated that Asian consumers will represent 50% of the global consumption growth over the next ten years, presenting a $10 trillion opportunity for consumption expansion.
For the year ending June 2023, the average annual household disposable income for individuals of Asian descent was $55,808, leading to a rise in demand for consumer goods.
Compound Annual Growth Rate
7.4%
Value in USD Billion
2026-2035
*this image is indicative*
| Asia-Pacific Wipes Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 7.98 |
| Market Size 2035 | USD Billion | 16.29 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 7.40% |
| CAGR 2026-2035 - Market by Country | India | 7.9% |
| CAGR 2026-2035 - Market by Country | China | 7.6% |
| CAGR 2026-2035 - Market by Type | Disposable | 9.1% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channels | 14.1% |
| 2025 Market Share by Country | Australia | 5.3% |
In 2023, nearly all of the 100 cities identified as having the worst air pollution globally were located in Asia. A staggering 83 of these cities were situated in India, each surpassing the air quality guidelines set by the World Health Organisation by over tenfold. The detrimental effects of air pollution on skin health are considerable, leading to various problems such as premature ageing, clogged pores, inflammation, acne, and hyperpigmentation. Utilising skin wipes serves as an efficient and practical approach to safeguard skin against outdoor dirt and pollution.
The e-commerce market in the Asia Pacific region is projected to exceed USD$28.9 trillion by the year 2026. The swift advancement of e-commerce platforms has significantly enhanced the accessibility of beauty and personal care items, including wipes, to a larger audience. The convenience of online shopping allows consumers to browse and purchase products from the comfort of their homes, which is especially attractive to those with busy lifestyles. Furthermore, online retailers typically offer a broader selection of products compared to traditional brick-and-mortar stores, thereby providing consumers with greater choices and improved access to niche and specialised wipes.
The market for baby wipes in India and China is witnessing substantial growth, fuelled by the increasing birth rates and heightened consumer awareness regarding infant hygiene. China and India constitute significant markets, with each accounting for 18% of the global population, as reported by the World Bank in 2021.
Rapid population growth; growing environmental consciousness; rising demand for antibacterial wipes; and surging prevalence of health-related issues are favouring the Asia Pacific wipes market expansion.
The Asia Pacific is home to two-thirds of the world’s entire population and is witnessing a rapid urbanisation rate. This, coupled with rising income levels and the growing emphasis on hygiene and health, is driving the adoption of wipes.
With growing environmental consciousness, key players are adopting sustainable practices in their operations, including the sourcing of raw materials, distribution, and packaging. Advancements in material science and the need to minimise environmental impact are boosting the usage of materials such as biodegradable fibres, regenerative agricultural materials, and compostable nonwovens in wipes.
With growing concerns surrounding hygiene, wipes with natural antibacterial and skin-softening ingredients like tea tree oil are gaining popularity. Besides, non-toxic baby wipes, marketed through claims like “no parabens”, “no alcohols”, and “fragrance-free” are in high demand.
The rising prevalence of health-related issues such as catheter-associated urinary tract infection (CAUTI) and incontinence-associated dermatitis (IAD) is surging the utilisation of wet wipes, especially in hospitals.
54% of the global population, over 2.2 billion people, reside in Asia. By 2050, the urban population in the region is expected to grow by 50%. This, coupled with the rising hygiene consciousness and self-care awareness, is surging the demand for wipes. The growing affordability of wipes and their increasing availability on e-commerce channels are also aiding the market growth.
There is a growing preference for non-toxic wipes that utilise gentle and non-irritating ingredients and reduce the risk of allergies. Such wipes are free from harmful substances such as parabens, alcohol, and phthalates, contributing to overall health and well-being. Non-toxic wipes are especially gaining popularity to provide gentle cleaning to babies.
"Asia Pacific Wipes Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Country
| CAGR 2026-2035 - Market by | Country |
| India | 7.9% |
| China | 7.6% |
| Japan | XX% |
| ASEAN | XX% |
| Australia | XX% |
| Others | XX% |
Based on the type, the market is segmented into disposable and non-disposable. Disposable wipes are projected to grow at a CAGR of 9.1% during the forecast period of 2026-2035. The market for disposable wipes is experiencing substantial growth, influenced by various important factors related to personal hygiene, convenience, and heightened health consciousness.
Major players are focusing on the production of eco-friendly and sustainable wipes to gain a competitive edge in the market.
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
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In 2025, the market attained a value of nearly USD 7.98 Billion.
The market is assessed to grow at a CAGR of 7.40% between 2026 and 2035.
The market is estimated to reach around USD 16.29 Billion by 2035.
The market is being driven by rising disposable incomes and growing awareness regarding health and hygiene.
The key trends aiding the market expansion include the rising demand for baby wipes due to highly populated countries in Asia Pacific and the growth of the e-commerce sector.
The major types of wipes in the market are disposable and non-disposable.
The major countries considered in the market are China, Japan, India, ASEAN, and Australia, among others.
The major players in the market are Piramal Pharma Limited, Procter & Gamble Company, 3M Company, Asahi Kasei Corporation, Arcan International Co., Ltd., Hanul Co., Ltd., Albaad, ANSELL LTD., Wipes Australia, and Hala Comfort, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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