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Australia Adventure Tourism Market Size, Share, Analysis: By Type: Soft Adventure, Hard Adventure, Others; By Age Group: Below 30 Years, 31- 41 Years, 42 - 49 Years, 50 Years and Above; By Activity: Water- based Activity, Others; By Type of Traveler; By Booking Mode; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Australia Adventure Tourism Market Outlook
The Australia adventure tourism market size was valued at USD 32.75 billion in 2023. The market is further projected to grow at a CAGR of 18.20% between 2024 and 2032, reaching a value of USD 147.5 billion by 2032.
Key Takeaways
- The rise of social media networking and travel blogging/video logging platforms (such as Instagram and Twitter) continues to pique the interest of travellers worldwide.
- Australia’s popularity as a tourist destination is expected to grow, further boosting the adventure tourism industry in the coming years.
- Notably, the Australian tourism sector employed 621,000 people in 2020, constituting approximately 4.8% of the total Australian workforce.
The Australia adventure tourism market share has experienced rapid growth due to increased expenditure on adventure tourism activities. The positive impact of this trend includes economic stimulation, job creation, infrastructure development, and enhanced tourism experiences, positioning adventure tourism as a key contributor to Australia's tourism sector.
Moreover, the presence of attractive landscapes and diverse natural environments in Australia serves as a magnet for adventure travellers seeking unique experiences like water-based activities (e.g., diving), land-based activities (e.g., hiking), and air-based activities (e.g., skydiving).
Additionally, strategic marketing initiatives by industry players coupled with government initiatives to promote adventure tourism contribute to Australia adventure tourism market growth. Moreover, factors like social media networking and travel blogging on platforms like Instagram and Twitter are expected to boost traveller interest in Australian adventure destinations.
The demographics of adventure tourism in Australia play a significant role in contributing to the market growth. In the historical period, the 30-41 years age group dominated the market, driven by financial stability and energy levels conducive to adventure travel. Additionally, the couple segment was the highest contributor to the market, indicating a preference for shared adventure experiences. The direct booking mode was the most prominent, attributed to its cost-effectiveness compared to alternatives. These factors influence Australia adventure tourism market development and drives growth by catering to specific age groups, traveller types, and sales channels within the adventure tourism sector.
Australia’s adventure tourism offers diverse experiences across water, land, and air activities tailored to different traveller preferences and interests. For instance, water-based activities like diving, snorkelling, surfing, and kayaking cater to travellers seeking aquatic adventures in Australia's pristine waters, whereas land-based activities such as hiking, camping, rock climbing, and wildlife safaris offer thrilling experiences amidst Australia's diverse landscapes. In addition, air-based activities like skydiving, hot air ballooning, scenic flights, and helicopter tours provide aerial views of Australia's iconic landmarks and remarkable sceneries.
Market Segmentation
Australia Adventure Tourism Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Soft Adventure
- Hard Adventure
- Others
Market Breakup by Age Group
- Below 30 Years
- 31- 41 Years
- 42 - 49 Years
- 50 Years and Above
Market Breakup by Activity
- Water- based Activity
- Air- based Activity
- Land- based Activity
Market Breakup by Type of Traveler
- Family
- Friends/Group
- Couple
- Solo
Market Breakup by Booking Mode
- Travel Agent
- Direct
- Others
Market Breakup by Region
- South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Market players are focused on providing different adventurous experience to travellers to capitalise their gains and strengthen their position
- AAT Kings Tours Pty Ltd.
- Ultimate Adventure Travel Pty Ltd
- Insight Vacations Pty Limited
- Australian Adventure Group Holdings Pty Ltd.
- Exodus Travels Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
|
| Breakup by Age Group |
|
| Breakup by Activity |
|
| Breakup by Type of Traveler |
|
| Breakup by Booking Mode​​​​​​​ |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Adventure Tourism Market Overview
8.1 Key Industry Highlights
8.2 Australia Adventure Tourism Historical Market (2018-2023)
8.3 Australia Adventure Tourism Market Forecast (2024-2032)
9 Australia Adventure Tourism Market by Type
9.1 Soft Adventure
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Hard Adventure
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Others
10 Australia Adventure Tourism Market by Age Group
10.1 Below 30 Years
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 31- 41 Years
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 42 - 49 Years
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 50 Years and Above
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Australia Adventure Tourism Market by Activity
11.1 Water- based Activity
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Air- based Activity
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Land- based Activity
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Adventure Tourism Market by Type of Traveler
12.1 Family
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Friends/Group
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Couple
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Solo
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Australia Adventure Tourism Market by Booking Mode
13.1 Travel agent
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Direct
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Others
14 Australia Adventure Tourism Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Victoria
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Queensland
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Western Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 AAT Kings Tours Pty Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Ultimate Adventure Travel Pty Ltd
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Insight Vacations Pty Limited
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Australian Adventure Group Holdings Pty Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Exodus Travels Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Adventure Tourism Market: Key Industry Highlights, 2018 and 2032
2. Australia Adventure Tourism Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Australia Adventure Tourism Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Australia Adventure Tourism Historical Market: Breakup by Age Group (USD Billion), 2018-2023
5. Australia Adventure Tourism Market Forecast: Breakup by Age Group (USD Billion), 2024-2032
6. Australia Adventure Tourism Historical Market: Breakup by Activity (USD Billion), 2018-2023
7. Australia Adventure Tourism Market Forecast: Breakup by Activity (USD Billion), 2024-2032
8. Australia Adventure Tourism Historical Market: Breakup by Type of Traveler (USD Billion), 2018-2023
9. Australia Adventure Tourism Market Forecast: Breakup by Type of Traveler (USD Billion), 2024-2032
10. Australia Adventure Tourism Historical Market: Breakup by Booking Mode (USD Billion), 2018-2023
11. Australia Adventure Tourism Market Forecast: Breakup by Booking Mode (USD Billion), 2024-2032
12. Australia Adventure Tourism Historical Market: Breakup by Region (USD Billion), 2018-2023
13. Australia Adventure Tourism Market Forecast: Breakup by Region (USD Billion), 2024-2032
14. Australia Adventure tourism Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 32.75 billion.
The market is expected to grow at a CAGR of 18.20% between 2024 and 2032.
The adventure tourism market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 147.5 billion by 2032.
The market is being driven by increasing expenditure on tourism, presence of attractive landscapes in the country, and rising numbers of tourists.
Key trends aiding the market expansion are favourable government initiatives to expand the tourism industry, availability of diverse form of activities, such as sky diving, hiking, and rock climbing, and emerging interests in blogging and vlogging by social media users.
Regions considered in the market are South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Different type of adventures in the report are hard and soft adventures.
Based on activity, the market segmentations include land-based, air-based, and water-based activities.
Friends/group, family, couple, and solo travellers are considered in the report.
Key players in the market are AAT Kings Tours Pty Ltd., Ultimate Adventure Travel Pty Ltd, Insight Vacations Pty Limited, Australian Adventure Group Holdings Pty Ltd, and Exodus Travels Ltd, among others.
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