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Australia Alfalfa Market Size, Share, Trends, Forecast: By Feed Type: Pellets, Hay, Cubes, Others; By Application: Poultry, Ruminants, Horses, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Australia Alfalfa Market Outlook
The Australia alfalfa market size was valued at USD 452.37 million in 2023. The market is further projected to grow at a CAGR of 5.2% between 2024 and 2032, reaching a value of USD 717.29 million by 2032.
Key Takeaways
- Australia has around 3.2 million hectares of land dedicated to alfalfa cultivation.
- 90% of this area relies on rainfed systems, primarily in the South-Eastern region.
- Producers often prioritise livestock grazing over hay or silage production.
- Alfalfa seed exports from Australia serve countries in the Middle East and Africa, United States, and China.
The growth of the alfalfa market is significantly influenced by the rising demand for forage or animal feed from the dairy and meat sectors. Also, the adoption of advanced agricultural technologies, such as precision agriculture and genetic improvements, is transforming the alfalfa industry, enhancing productivity, sustainability, and market competitiveness.
The increasing demand for livestock farming in Australia, particularly in sectors like cattle and poultry, is driving the Australia alfalfa market growth. High production rates in cattle slaughter and beef production are contributing to the Australia alfalfa market development.
Additionally, initiatives like the approval of genetically modified (GM) crops, including GM alfalfa are enhancing alfalfa seed production and development and market growth. According to statistics, the localities near Keith contribute to 91% of Australia’s alfalfa seed production.
There are different alfalfa feed types within the Australian market. Alfalfa pellets lead the Australia alfalfa market share due to their high demand as feedstuff for cattle, pigs, and poultry, offering essential nutrients like minerals, vitamins, and protein.
On the other hand, alfalfa hay plays a crucial role in providing nutritious forage for beef and dairy cattle, contributing to increased milk production and weight gain due to its high digestible nutrient content. Innovative products like highly winter-active alfalfa varieties are enhancing nutrient uptake and productivity in livestock farming. Alfalfa cubes are also gaining traction in the market as a convenient form of feed for livestock due to their ease of handling and storage.
Market Segmentation
Australia Alfalfa Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Feed Type
- Pellets
- Hay
- Cubes
- Others
Market Breakup by Application
- Poultry
- Ruminants
- Horses
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Manufacturers are focusing on developing high-quality alfalfa seeds and products to meet the growing demand from poultry industries.
- Balco Australia
- S&W Seed Company
- Barenbrug Pty Ltd.
- Canowindra Produce Co Pty Ltd.
- Nuts About Life Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Feed Type |
|
| Breakup by Application |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Alfalfa Market Overview
8.1 Key Industry Highlights
8.2 Australia Alfalfa Historical Market (2018-2023)
8.3 Australia Alfalfa Market Forecast (2024-2032)
9 Australia Alfalfa Market by Feed Type
9.1 Pellets
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Hay
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Cubes
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Others
10 Australia Alfalfa Market by Application
10.1 Poultry
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Ruminants
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Horses
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Australia Alfalfa Market by Region
11.1 New South Wales
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Victoria
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Queensland
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Australian Capital Territory
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Western Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Trade Data Analysis (HS Code - 120921)
13.1 Major Importing Countries
13.1.1 By Volume
13.1.2 By Value
13.2 Major Exporting Countries
13.2.1 By Volume
13.2.2 By Value
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Balco Australia
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 S&W Seed Company
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Barenbrug Pty Ltd.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Canowindra Produce Co Pty Ltd.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Nuts About Life Pty Ltd.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Alfalfa Market: Key Industry Highlights, 2018 and 2032
2. Australia Alfalfa Historical Market: Breakup by Feed Type (USD Million), 2018-2023
3. Australia Alfalfa Market Forecast: Breakup by Feed Type (USD Million), 2024-2032
4. Australia Alfalfa Historical Market: Breakup by Animal Type (USD Million), 2018-2023
5. Australia Alfalfa Market Forecast: Breakup by Animal Type (USD Million), 2024-2032
6. Australia Alfalfa Historical Market: Breakup by Region (USD Million), 2018-2023
7. Australia Alfalfa Market Forecast: Breakup by Region (USD Million), 2024-2032
8. Major Importing Countries by Volume
9. Major Exporting Countries by Volume
10. Major Importing Countries by Value
11. Major Exporting Countries by Value
12. Australia Alfalfa Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 452.37 million.
The market is expected to grow at a CAGR of 5.2% between 2024 and 2032.
The alfalfa market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 717.29 million by 2032.
The market is being driven due to growing demand for high-quality forage, several health benefits of alfalfa, and alfalfa’s nitrogen rich properties, which enhances soil fertility and reduces the need for synthetic fertilisers.
Key trends aiding the market expansion are usage of alfalfa for biofuel production and as a source of biodegradable plastics, rising export opportunities, and focus on sustainable agriculture practices.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Different feed types are pellets, hay, cubes, and among others.
Based on applications, the market segmentations include poultry, ruminants, and horses, among others.
Key players in the market are Balco Australia, S&W Seed Company, Barenbrug Pty Ltd., Canowindra Produce Co Pty Ltd., and Nuts About Life Pty Ltd., among others.
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