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Australia Baby Carrier Market

Australia Baby Carrier Market Size, Share, Growth, Trends: By Product Type: Sling Carrier, Buckled Carrier, Baby Wrap Carrier, Others; By Price Point: Mass, Premium; By Distribution Channel: Supermarkets and Hypermarkets, Speciality Stores, Online Stores, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032

Australia Baby Carrier Market Outlook

The Australia baby carrier market size is projected to grow at a CAGR of 4.50% between 2024 and 2032.

 

Key Takeaways

  • Features such as adjustable designs, crossable shoulder straps, and multiple ergonomic carry positions (front-inward, hip, and back carry) enhance usability and convenience for parents. Some carriers even allow hands-free breastfeeding on the go.
  • Unlike prams and strollers, baby carriers are preferred because they strengthen the physical and psychological connection between the infant and the parent.
  • The industry’s growth is also supported by an increasing number of certified babywearing consultants and organisations that educate parents about safe and comfortable baby carrier use.

 

Key trends aiding the Australia baby carrier market development include the increasing number of nuclear families, which is driving the demand for baby carriers as they offer convenience and mobility for parents. The rapid growth of the e-commerce sector is also a significant trend propelling market expansion, providing parents with enhanced accessibility and diverse options when purchasing baby carriers online. Moreover, the integration of baby health and wellness features, the rise of online retail and direct-to-consumer sales, adherence to safety standards, and collaborations with parenting influencers are key trends shaping the market.

 

Additionally, technological advancements improving travel systems and modular carriers cater to the diverse needs of parents with infants and toddlers. The emphasis on product differentiation, such as single-child and multi-child carrier options, and the focus on meeting the requirements of different age groups further drive market growth.

 

Key players like Ankalia Textiles, Portier Australia Pty Ltd., Nuna International BV, Marsupi Australia ERGObaby Carrier Inc, and Tula Baby Carriers are actively engaged in developing ergonomic designs that prioritise infant safety and comfort while providing parents with mobility and hands-free options. The Australia baby carrier market growth is driven by a focus on versatile, ergonomic designs that ensure both parent and child comfort and safety.

 

Sling carriers are highly valued for their simplicity and the intimate bond they create between the baby and the wearer, driving a significant market share due to their lightweight design, ease of use, and aesthetic variety. Buckled carriers, on the other hand, are structured and adaptable baby carriers known for their simplicity, ergonomic support, and ease of use, making them popular for their versatility and support to both the child and caregiver.

 

Australia Baby Carrier Market

 

Market Segmentation

Australia Baby Carrier Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments

 

Market Breakup by Product Type

  • Sling Carrier
  • Buckled Carrier
  • Baby Wrap Carrier
  • Others

 

Market Breakup by Price Point

  • Mass
  • Premium

 

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Online Stores
  • Others

 

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Western Australia
  • Australian Capital Territory
  • Others

 

Competitive Landscape

Market players are focused on product innovation, and they aim to offer a variety of baby carrier types through online platforms, convenience stores, and supermarkets/hypermarkets to cater to consumer preferences.

 

  • Ankalia Textiles
  • Cloth & Carry
  • Portier Australia Pty Ltd.
  • Nuna International BV
  • Marsupi Australia
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Price Point
  • Distribution Channel
  • Region
Breakup by Product Type
  • Sling Carrier
  • Buckled Carrier
  • Baby Wrap Carrier
  • Others
Breakup by Price Point
  • Mass
  • Premium
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Online Stores
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Western Australia
  • Australian Capital Territory
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Ankalia Textiles
  • Cloth and Carry
  • Portier Australia Pty Ltd.
  • Nuna International BV
  • Marsupi Australia
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Asia Pacific Baby Carrier Market Overview

    8.1    Key Industry Highlights
    8.2    Asia Pacific Baby Carrier Historical Market (2018-2023) 
    8.3    Asia Pacific Baby Carrier Market Forecast (2024-2032)
9    Australia Baby Carrier Market Overview
    9.1    Key Industry Highlights
    9.2    Australia Baby Carrier Historical Market (2018-2023) 
    9.3    Australia Baby Carrier Market Forecast (2024-2032)
10    Australia Baby Carrier Market by Product Type
    10.1    Sling Carrier
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Buckled Carrier
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Baby Wrap Carrier
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Others
11    Australia Baby Carrier Market by Price Point
    11.1    Mass
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Premium
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    Australia Baby Carrier Market by Distribution Channel
    12.1    Supermarkets and Hypermarkets 
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Speciality Stores
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Online Stores 
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Australia Baby Carrier Market by Region
    13.1    New South Wales
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Victoria
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Queensland
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    Australian Capital Territory
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Western Australia
        13.5.1    Historical Trend (2018-2023)
        13.5.2    Forecast Trend (2024-2032)
    13.6    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Trade Data Analysis (HS Code - 8715)

    16.1    Major Importing Countries
        16.1.1    By Volume
        16.1.2    By Value
    16.2    Major Exporting Countries
        16.2.1    By Volume
        16.2.2    By Value
17    Price Analysis
18    Competitive Landscape

    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    Ankalia Textiles  
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    Cloth and Carry  
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    Portier Australia Pty Ltd.  
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    Nuna International BV 
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Marsupi Australia  
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    Others
19    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Asia Pacific Baby Carrier Market: Key Industry Highlights, 2018 and 2032
2.    Australia Baby Carrier Market: Key Industry Highlights, 2018 and 2032
3.    Australia Baby Carrier Historical Market: Breakup by Product Type (USD Million), 2018-2023
4.    Australia Baby Carrier Market Forecast: Breakup by Product Type (USD Million), 2024-2032
5.    Australia Baby Carrier Historical Market: Breakup by Price Point (USD Million), 2018-2023
6.    Australia Baby Carrier Market Forecast: Breakup by Price Point (USD Million), 2024-2032
7.    Australia Baby Carrier Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8.    Australia Baby Carrier Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9.    Australia Baby Carrier Historical Market: Breakup by Region (USD Million), 2018-2023
10.    Australia Baby Carrier Market Forecast: Breakup by Region (USD Million), 2024-2032
11.    Major Importing Countries by Volume
12.    Major Exporting Countries by Volume
13.    Major Importing Countries by Value
14.    Major Exporting Countries by Value
15.    Australia Baby Carrier Market Structure

Key Questions Answered in the Report

The Australia baby carrier market value is expected to grow at a CAGR of 4.50% between 2024 and 2032.

The market is being driven due to the increasing demand for convenience and safety in childcare products, the growing trend of parents seeking ergonomic and versatile carrier designs, and the rising interest in innovative features like lightweight materials and compact folding mechanisms.

Key trends aiding the market expansion include increasing number of nuclear families, the integration of baby health and wellness features, the rise of online retail and direct-to-consumer sales, adherence to safety standards, and collaborations with parenting influencers.

Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.

Different distribution channels in the market are supermarkets and hypermarkets, speciality stores, and online stores, among others.

Based on price point, the market segmentations include mass and premium.

Sling carrier, buckled carrier, and baby wrap carriers are considered in the report.

Key players in the market are Ankalia Textiles, Cloth & Carry, Portier Australia Pty Ltd., Nuna International BV, and Marsupi Australia, among others.

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