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Australia Beard Grooming Products Market Size, Share, Growth: By Product Type: Beard Wax, Beard Shampoo, Beard Oil, Trimmers, Others; By Type: Organic, Conventional; By Age Group: Millennials, Gen X, Baby Boomer; By End Use: Personal, Commercial; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Australia Beard Grooming Products Market Outlook
The Australia beard grooming products market size was valued at USD 467.9 million in 2023. The market is further projected to grow at a CAGR of 5.8% between 2024 and 2032, reaching a value of USD 784.5 million by 2032.
Key Takeaways
- The rising popularity of beards and facial hair among men, coupled with an increasing emphasis on personal grooming and self-care, has significantly boosted the industry progression.
- As per industry reports, premium beard grooming products are expected to achieve higher growth rates compared to mass products, indicating a shift towards quality and specialised grooming items in the Australian market.
- Most popular beard trimmers in Australia are Philips Multigroom Series 7000, Wahl Professional ProLithium Series Beret Cord, Philips Beard Trimmer Series 5000, and Braun Beard Trimmer BT3240.
A growing trend among men to be more conscious of their appearance and adapt to current grooming trends, particularly in beard care, is driving Australia beard grooming products market growth. The increasing popularity of beard grooming, with beard oil made with Argan and jojoba expected to be a fast-growing product segment due to its moisturising properties and essential oils for healthy hair growth, is a significant driver. Moreover, the rise of e-commerce platforms like Amazon, eBay, and Walmart has made it easier for consumers to access a wide range of grooming products, boosting demand for beard care items. Additionally, the entry of various brands from different consumer goods sectors into the Australian men's grooming market, such as Swisse, Tradie, and Victoria Bitter, signifies a diversification trend that contributes to market growth.
Moreover, companies are introducing new and unique products beyond traditional categories like beard oils and balms for Australia beard grooming products market development. For instance, the entry of brands like Victoria Bitter into the market with a range of bath, shower, and skincare products containing freeze-dried beer showcases innovative offerings that appeal to consumers seeking distinctive grooming experiences.
Millennials are a significant segment as this generation values personal grooming and self-expression. Brands targeting millennials focus on innovative formulations, trendy packaging, and digital marketing strategies to engage with this demographic effectively.
Gen X consumers in Australia exhibit a preference for quality, reliability, and convenience in beard grooming products. Companies catering to Gen X individuals emphasise product performance, classic grooming solutions, and brand trust to capture this market segment effectively.
Baby boomers in Australia are increasingly embracing grooming products and seeks products that offer anti-aging benefits, skin nourishment, and ease of use. Brands targeting baby boomers focus on gentle formulations, targeted solutions for mature skin, and simplicity in product applications.
Market Segmentation
Australia Beard Grooming Products Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Beard Wax
- Beard Shampoo
- Beard Oil
- Trimmers
- Others
Market Breakup by Type
- Organic
- Conventional
Market Breakup by Age Group
- Millennials
- Gen X
- Baby Boomer
Market Breakup by End Use
- Personal
- Commercial
Market Breakup by Distribution Channel
- Speciality Stores
- E-Commerce
- Supermarkets and Hypermarkets
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Market players are focused on product innovation and engaging with consumers through e-commerce and digital initiatives.
- Procter & Gamble Company
- Beiersdorf AG
- The Bearded Chap
- Hairy Man Care
- Hoot Ventures Pty Ltd
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Type |
|
| Breakup by Age Group |
|
| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Beard Grooming Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Beard Grooming Historical Market (2018-2023)
8.3 Asia Pacific Beard Grooming Market Forecast (2024-2032)
9 Australia Beard Grooming Products Market Overview
9.1 Key Industry Highlights
9.2 Australia Beard Grooming Products Historical Market (2018-2023)
9.3 Australia Beard Grooming Products Market Forecast (2024-2032)
10 Australia Beard Grooming Products Market by Product Type
10.1 Beard Wax
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Beard Shampoo
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Beard Oil
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Trimmers
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Australia Beard Grooming Products Market by Type
11.1 Organic
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Conventional
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Australia Beard Grooming Products Market by Age Group
12.1 Millennials
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Gen X
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Baby Boomer
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Australia Beard Grooming Products Market by End Use
13.1 Personal
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Commercial
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Australia Beard Grooming Products Market by Distribution Channel
14.1 Specialty Stores
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 E-Commerce
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Supermarkets and Hypermarkets
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Others
15 Australia Beard Grooming Products Market by Region
15.1 New South Wales
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Victoria
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Queensland
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Australian Capital Territory
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Western Australia
15.5.1 Historical Trend (2018-2023)
15.5.2 Forecast Trend (2024-2032)
15.6 Others
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Procter & Gamble Company
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Beiersdorf AG
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 The Bearded Chap
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Hairy Man Care
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Hoot Ventures Pty Ltd
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Beard Grooming Products Market: Key Industry Highlights, 2018 and 2032
2. Australia Beard Grooming Products Market: Key Industry Highlights, 2018 and 2032
3. Australia Beard Grooming Products Historical Market: Breakup by Product Type (USD Million), 2018-2023
4. Australia Beard Grooming Products Market Forecast: Breakup by Product Type (USD Million), 2024-2032
5. Australia Beard Grooming Products Historical Market: Breakup by Type (USD Million), 2018-2023
6. Australia Beard Grooming Products Market Forecast: Breakup by Type (USD Million), 2024-2032
7. Australia Beard Grooming Products Historical Market: Breakup by Age Group (USD Million), 2018-2023
8. Australia Beard Grooming Products Market Forecast: Breakup by Age Group (USD Million), 2024-2032
9. Australia Beard Grooming Products Historical Market: Breakup by End Use (USD Million), 2018-2023
10. Australia Beard Grooming Products Market Forecast: Breakup by End Use (USD Million), 2024-2032
11. Australia Beard Grooming Products Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
12. Australia Beard Grooming Products Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
13. Australia Beard Grooming Products Historical Market: Breakup by Region (USD Million), 2018-2023
14. Australia Beard Grooming Products Market Forecast: Breakup by Region (USD Million), 2024-2032
15. Australia Beard Grooming Products Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 467.9 million.
The market is expected to grow at a CAGR of 5.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 784.5 million by 2032.
The market is being driven due to increasing popularity of beard grooming, awareness of product benefits, availability of products for different skin types, and the trend towards functional benefits like anti-aging and odour protection.
Key trends aiding the market expansion include the emergence of different beard grooming products, the entry of various brands, the rise of e-commerce platforms, and launch of beard oils with natural ingredients.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Different age groups that use beard grooming products are millennials, gen X, and baby boomers.
Beard wax, beard shampoo, beard oil, and trimmers are considered in the report.
Key players in this market include Procter & Gamble Company, Beiersdorf AG, The Bearded Chap, Hairy Man Care, and Hoot Ventures Pty Ltd, among other companies.
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