The Australia beer market size reached USD 23.31 Billion in 2025. The market is expected to grow at a CAGR of 2.70% between 2026 and 2035, reaching almost USD 30.43 Billion by 2035.
Base Year
Historical Period
Forecast Period
Approximately one in five adults (18.5%) consumed over 10 drinks in the past week, with consumption peaking among older demographics, notably one in four individuals aged 55–64 (24.6%) and one in five aged 65–74 (21.6%).
Over the last 15 years, the competitive landscape in brewing has transformed, with the number of breweries escalating from 132 to over 600. Tasmania leads in brewing significance, accounting for 1.63% of the state economy. The brewing industry also provides crucial support to nearly 3,000 farm jobs across Australia.
In 2022, more than a quarter of adults (26.8%) surpassed the Australian Adult Alcohol Guideline, with males notably exceeding females (35.8% vs. 18.1%). Young adults aged 18–24 recorded the highest proportion surpassing the guideline, with over one in three (36.1%) consuming alcohol beyond the recommended limit.
Compound Annual Growth Rate
2.7%
Value in USD Billion
2026-2035
*this image is indicative*
Beer market in Australia has witnessed notable shifts in recent years, with consumers increasingly gravitating towards premium and craft beer offerings. Despite this trend, there's also a growing preference for mid-strength products and a general decline in Alcohol by Volume (ABV) levels across the board. This diversification has intensified competition, with numerous new entrants entering the market, including both craft breweries and private label offerings from retailers.
The beer sector's resilience lies in Australia's renowned beer brands and the industry's penchant for innovation. However, challenges loom large, particularly amidst the COVID-19 pandemic. Beer consumption has steadily declined due to changing drinking habits and significant increases in excise taxes, making Australia's beer tax among the highest in the developed world. Per capita alcohol consumption from beer has plummeted by over 30% in the last quarter-century.
Despite these challenges, the brewing industry continues to adapt to meet evolving consumer demands. Major brewers have upgraded their facilities, and acquisitions of smaller craft breweries often come with investments to expand production. The industry's longevity is further underscored by ongoing investments to cater to changing consumer preferences.
The Australia beer market development has a dynamic landscape, with domestic breweries, craft producers, and international brands vying for consumer attention. While traditional styles like lagers and ales remain popular, there's a growing appetite for craft beer, known for its unique flavours and innovative brewing techniques. Collaboration brews have become a notable trend, fostering camaraderie and excitement among enthusiasts.
Moreover, sustainability initiatives, creative packaging, and food pairing experiences have become focal points for breweries. Beer festivals and brewery tours add to the allure of Australia's beer culture, making it an integral part of the country's tourism offerings. Despite challenges, Australia's beer industry continues to evolve, reflecting changing consumer preferences and fostering a vibrant brewing landscape.
Australia Beer Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Packaging
Market Breakup by Production
Market Breakup by Alcohol Content
Market Breakup by Flavour
Market Breakup by Distribution Channel
Market Breakup by Region
Key players in the beer in Australia brew and provide products aiding the end-users to for consumption and distribution.
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The beer market in Australia was valued at USD 23.31 Billion in 2025.
The market is projected to grow at a CAGR of 2.70% between 2026 and 2035.
The beer market in Australia is expected to reach USD 30.43 Billion in 2035.
The beer market is categorised according to its type, which includes lager, stout and porter, malt, ale.
The key market players The Cooper Group (Coopers Brewery Limited), Asahi Holdings Pty Ltd., Cascade Brewery Co., Lion Beer, Spirits and Wine PTY LTD. (Stone & Wood Brewing Co.), Emencee Pty Ltd. (Balter Brewing Company), Lion Pty Ltd, Young Henrys, and others.
The market is driven by factors that include shift towards premium and craft beer, changing lifestyles, and increasing number of breweries, among others.
The several distribution channels include supermarkets/hypermarkets, on-trade, speciality stores, convenience stores, and others.
Australia's alcohol excise, which is adjusted biannually to align with inflation, recently saw an increase in spirits tax to USD 100 per litre, up from USD 97.90. Further hikes are anticipated as inflation rates continue to climb, prompting warnings to consumers about impending cost rises.
Beer holds a prominent position among Australia's preferred alcoholic beverages, reflecting a vibrant beer culture. The market offers a diverse selection, including lagers, ales, stouts, and craft brews, appealing to a broad spectrum of consumer tastes.
Nearly one-fifth (18.5%) of adults reported consuming over 10 drinks in the past week. Consumption rates were highest among older demographics, with approximately one-fourth (24.6%) of individuals aged 55–64 and one-fifth (21.6%) of those aged 65–74 exceeding this threshold.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Packaging |
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| Breakup by Production |
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| Breakup by Alcohol Content |
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| Breakup by Flavour |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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