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Australia Beer Market Size, Share, Trends, Report, Forecast: By Type: Lager, Stout and Porter, Malt, Ale; By Packaging: Glass, PET Bottle, Metal Can, Others; By Production: Macro-Brewery, Micro-Brewery, Others; By Alcohol Content: By Alcohol Content; By Flavour; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Australia Beer Market Outlook
The Australia beer market size reached USD 22.7 billion in 2023. The market is expected to grow at a CAGR of 2.70% between 2024 and 2032, reaching almost USD 28.9 billion by 2032.
Key Takeaways
- Approximately one in five adults (18.5%) consumed over 10 drinks in the past week, with consumption peaking among older demographics, notably one in four individuals aged 55–64 (24.6%) and one in five aged 65–74 (21.6%).
- Over the last 15 years, the competitive landscape in brewing has transformed, with the number of breweries escalating from 132 to over 600. Tasmania leads in brewing significance, accounting for 1.63% of the state economy. The brewing industry also provides crucial support to nearly 3,000 farm jobs across Australia.
- In 2022, more than a quarter of adults (26.8%) surpassed the Australian Adult Alcohol Guideline, with males notably exceeding females (35.8% vs. 18.1%). Young adults aged 18–24 recorded the highest proportion surpassing the guideline, with over one in three (36.1%) consuming alcohol beyond the recommended limit.
Beer market in Australia has witnessed notable shifts in recent years, with consumers increasingly gravitating towards premium and craft beer offerings. Despite this trend, there's also a growing preference for mid-strength products and a general decline in Alcohol by Volume (ABV) levels across the board. This diversification has intensified competition, with numerous new entrants entering the market, including both craft breweries and private label offerings from retailers.
The beer sector's resilience lies in Australia's renowned beer brands and the industry's penchant for innovation. However, challenges loom large, particularly amidst the COVID-19 pandemic. Beer consumption has steadily declined due to changing drinking habits and significant increases in excise taxes, making Australia's beer tax among the highest in the developed world. Per capita alcohol consumption from beer has plummeted by over 30% in the last quarter-century.
Despite these challenges, the brewing industry continues to adapt to meet evolving consumer demands. Major brewers have upgraded their facilities, and acquisitions of smaller craft breweries often come with investments to expand production. The industry's longevity is further underscored by ongoing investments to cater to changing consumer preferences.
The Australia beer market development has a dynamic landscape, with domestic breweries, craft producers, and international brands vying for consumer attention. While traditional styles like lagers and ales remain popular, there's a growing appetite for craft beer, known for its unique flavours and innovative brewing techniques. Collaboration brews have become a notable trend, fostering camaraderie and excitement among enthusiasts.
Moreover, sustainability initiatives, creative packaging, and food pairing experiences have become focal points for breweries. Beer festivals and brewery tours add to the allure of Australia's beer culture, making it an integral part of the country's tourism offerings. Despite challenges, Australia's beer industry continues to evolve, reflecting changing consumer preferences and fostering a vibrant brewing landscape.
Market Segmentation
Australia Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments
Market Breakup by Type
- Lager
- Stout and Porter
- Malt
- Ale
Market Breakup by Packaging
- Glass
- PET Bottle
- Metal Can
- Others
Market Breakup by Production
- Macro-Brewery
- Micro-Brewery
- Others
Market Breakup by Alcohol Content
- High
- Low
- AlcoholFree
Market Breakup by Flavour
- Unflavoured
- Flavoured
Market Breakup by Distribution Channel
- Supermarkets/Hypermarkets
- On-Trade
- Speciality Stores
- Convenience Stores
- Others
Market Breakup by Region
- South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Key players in the beer in Australia brew and provide products aiding the end-users to for consumption and distribution.
- The Cooper Group (Coopers Brewery Limited)
- Asahi Holdings Pty Ltd.
- Cascade Brewery Co.
- Lion Beer, Spirits and Wine PTY LTD. (Stone & Wood Brewing Co.)
- Emencee Pty Ltd. (Balter Brewing Company)
- Lion Pty Ltd
- Young Henrys
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Packaging |
|
| Breakup by Production |
|
| Breakup by Alcohol Content |
|
| Breakup by Flavour |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot Australia Beer Market
7 Opportunities and Challenges in the Market
8 Australia Beer Market Overview
8.1 Key Industry Highlights
8.2 Australia Beer Historical Market (2018-2023)
8.3 Australia Beer Market Forecast (2024-2032)
9 Australia Beer Market by Type
9.1 Lager
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Stout and Porter
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Malt
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Ale
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
10 OthersAustralia Beer Market by Packaging
10.1 Glass
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 PET Bottle
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Metal Can
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Australia Beer Market by Production
11.1 Macro-Brewery
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Micro-Brewery
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Others
12 Australia Beer Market by Alcohol Content
12.1 High
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Low
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 AlcoholFree
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Australia Beer Market by Flavour
13.1 Unflavored
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Flavoured
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Australia Beer by Distribution Channel
14.1 Supermarkets/Hypermarkets
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 On-Trade
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Specialty Stores
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Convenience Stores
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Other
15 Australia Beer Market by Region
15.1 South Wales
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Victoria
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Queensland
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Western Australia
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Australian Capital Territory
15.5.1 Historical Trend (2018-2023)
15.5.2 Forecast Trend (2024-2032)
15.6 Others
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicator for Price
16.4 Key Indicator for Demand
17 Value Chain Analysis
18 Price Analysis
19 Competitive Landscape
19.1 Market Structure
19.2 Company Profiles
19.2.1 The Cooper Group (Coopers Brewery Limited)
19.2.1.1 Company Overview
19.2.1.2 Product Portfolio
19.2.1.3 Demographic Reach and Achievements
19.2.1.4 Certifications
19.2.2 Asahi Holdings Pty Ltd.
19.2.2.1 Company Overview
19.2.2.2 Product Portfolio
19.2.2.3 Demographic Reach and Achievements
19.2.2.4 Certifications
19.2.3 Cascade Brewery Co.
19.2.3.1 Company Overview
19.2.3.2 Product Portfolio
19.2.3.3 Demographic Reach and Achievements
19.2.3.4 Certifications
19.2.4 Lion Beer, Spirits and Wine PTY LTD. (Stone & Wood Brewing Co.)
19.2.4.1 Company Overview
19.2.4.2 Product Portfolio
19.2.4.3 Demographic Reach and Achievements
19.2.4.4 Certifications
19.2.5 Emencee Pty Ltd. (Balter Brewing Company)
19.2.5.1 Company Overview
19.2.5.2 Product Portfolio
19.2.5.3 Demographic Reach and Achievements
19.2.5.4 Certifications
19.2.6 Lion Pty Ltd
19.2.6.1 Company Overview
19.2.6.2 Product Portfolio
19.2.6.3 Demographic Reach and Achievements
19.2.6.4 Certifications
19.2.7 Young Henrys
19.2.7.1 Company Overview
19.2.7.2 Product Portfolio
19.2.7.3 Demographic Reach and Achievements
19.2.7.4 Certifications
19.2.8 Others
20 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Beer Market: Key Industry Highlights, 2018 and 2032
2. Australia Beer Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Australia Beer Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Australia Beer Historical Market: Breakup by Packaging (USD Billion), 2018-2023
5. Australia Beer Market Forecast: Breakup by Packaging (USD Billion), 2024-2032
6. Australia Beer Historical Market: Breakup by Production (USD Billion), 2018-2023
7. Australia Beer Market Forecast: Breakup by Production (USD Billion), 2024-2032
8. Australia Beer Historical Market: Breakup by Alcohol Content (USD Billion), 2018-2023
9. Australia Beer Market Forecast: Breakup by Alcohol Content (USD Billion), 2024-2032
10. Australia Beer Historical Market: Breakup by Flavour (USD Billion), 2018-2023
11. Australia Beer Market Forecast: Breakup by Flavour (USD Billion), 2024-2032
12. Australia Beer Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
13. Australia Beer Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
14. Australia Beer Historical Market: Breakup by Region (USD Billion), 2018-2023
15. Australia Beer Market Forecast: Breakup by Region (USD Billion), 2024-2032
16. Australia Beer Market Structure
Key Questions Answered in the Report
The beer market was estimated to be valued at USD 22.7 billion in 2023.
The market is projected to grow at a CAGR of 2.70% between 2024 and 2032.
The beer market in Australia is expected to reach USD 28.9 billion in 2032.
The beer market is categorised according to its type, which includes lager, stout and porter, malt, ale.
The key market players The Cooper Group (Coopers Brewery Limited), Asahi Holdings Pty Ltd., Cascade Brewery Co., Lion Beer, Spirits and Wine PTY LTD. (Stone & Wood Brewing Co.), Emencee Pty Ltd. (Balter Brewing Company), Lion Pty Ltd, Young Henrys, and others.
The market is driven by factors that include shift towards premium and craft beer, changing lifestyles, and increasing number of breweries, among others.
The several distribution channels include supermarkets/hypermarkets, on-trade, speciality stores, convenience stores, and others.
Australia's alcohol excise, which is adjusted biannually to align with inflation, recently saw an increase in spirits tax to USD 100 per litre, up from USD 97.90. Further hikes are anticipated as inflation rates continue to climb, prompting warnings to consumers about impending cost rises.
Beer holds a prominent position among Australia's preferred alcoholic beverages, reflecting a vibrant beer culture. The market offers a diverse selection, including lagers, ales, stouts, and craft brews, appealing to a broad spectrum of consumer tastes.
Nearly one-fifth (18.5%) of adults reported consuming over 10 drinks in the past week. Consumption rates were highest among older demographics, with approximately one-fourth (24.6%) of individuals aged 55–64 and one-fifth (21.6%) of those aged 65–74 exceeding this threshold.
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