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Australia Blueberry Market Size, Share, Trends, Growth: By Type: Southern Highbush, Rabbiteye Blueberry, Northern Highbush, Shiny Blueberry, Oval-leaf Blueberry, Bog Blueberry, Duke Blueberry, Alaska Blueberry, Others; By End Use: Nutraceutical, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Australia Blueberry Market Outlook
The Australia blueberry market size was valued at USD 538.23 million in 2023. The market is further projected to grow at a CAGR of 6.2% between 2024 and 2032, reaching a value of USD 929.24 million by 2032.
Key Takeaways
- As per industry reports, last year, Australian farmers cultivated approximately 17,000 tonnes of fresh blueberries, with an approximate farm gate value of USD 300 million.
- Of this production, 75% was sold fresh within Australia, 10% was exported to Asia and Europe, and 15% was processed, mainly as frozen products.
- New South Wales leads the way as the largest producer of blueberries in Australia, accounting for 88% of total volumes.
- In 2022, blueberry export value was 15.8 million, an 88% increase from the previous year.
The growth of the Australia blueberry market is primarily fuelled by factors such as the increasing demand for healthy and nutritious food, the rising awareness among consumers regarding the health benefits of blueberries, and the versatility of blueberries in various food products. Blueberries are low in sugar, high in protein, and rich in antioxidants, making them a preferred choice for health-conscious consumers. The market is also benefiting from the growing trend of using blueberry as an ingredient in snacks, such as protein bars and Greek yogurt.
Some key trends aiding the Australian blueberry market development include the growing domestic market for blueberries, high demand for fresh blueberries due to restrictions on fresh imports, rising production along the central and northeast seaboard of the country, robust cultivation of Southern Highbush and Rabbiteyes varieties, and the high per capita consumption of blueberries in Australia. On average, Australians consume 254 grams of fresh blueberries and 363 grams of fresh and processed blueberries annually.
In addition, the trend towards clean-labelled ingredients is gaining momentum in the Australia blueberry market. For example, the use of real fruit content in confectionery products is becoming more popular, which positively influences consumer choices and favours market growth.
The food and beverage segment dominates the Australia blueberry market share due to the versatility of blueberries in enhancing the taste and nutritional value of various food and beverage products, such as pancakes mixes, muffins, yogurt, and flavoured milk. The demand for blueberry-based dietary supplements is also on the rise, driven by the health-conscious population seeking natural and nutritious supplements.
Additionally, blueberry ingredients are gaining traction in the pharmaceutical sector in Australia due to their medicinal properties, particularly in preventing conditions like cancer, heart diseases, and depression. Blueberry ingredients are also being incorporated into nutraceutical products for their antioxidant properties and potential health benefits.
Market Segmentation
Australia Blueberry Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Southern Highbush
- Rabbiteye Blueberry
- Northern Highbush
- Shiny Blueberry
- Oval-leaf Blueberry
- Bog Blueberry
- Duke Blueberry
- Alaska Blueberry
- Others
Market Breakup by End Use
- Nutraceutical
- Pharmaceutical
- Dietary Supplement
- Food and Beverage
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Store
- Online Retail
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Market players are focused on providing premium quality of blueberries across industries to stay ahead in the competition.
- Oz Group Co-op Ltd.
- Costa’s Pty Ltd.
- Moonblue Berries Pty Ltd.
- Ramm Botanical
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Blueberry Market Overview
8.1 Key Industry Highlights
8.2 Australia Blueberry Historical Market (2018-2023)
8.3 Australia Blueberry Market Forecast (2024-2032)
9 Australia Blueberry Market by Type
9.1 Southern Highbush
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Rabbiteye Blueberry
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Northern Highbush
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Shiny Blueberry
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Oval-leaf Blueberry
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Bog Blueberry
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Duke Blueberry
9.7.1 Historical Trend (2018-2023)
9.7.2 Forecast Trend (2024-2032)
9.8 Alaska Blueberry
9.8.1 Historical Trend (2018-2023)
9.8.2 Forecast Trend (2024-2032)
9.9 Others
10 Australia Blueberry Market by End Use
10.1 Nutraceutical
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Pharmaceutical
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Dietary Supplement
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Food and Beverage
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Australia Blueberry Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Store
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Retail
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Australia Blueberry Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Australian Capital Territory
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Western Australia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Oz Group Co-op Ltd.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Costa’s Pty Ltd.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Moonblue Berries Pty Ltd.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Ramm Botanical
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Blueberry Market: Key Industry Highlights, 2018 and 2032
2. Australia Blueberry Historical Market: Breakup by Type (USD Million), 2018-2023
3. Australia Blueberry Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Australia Blueberry Historical Market: Breakup by End Use (USD Million), 2018-2023
5. Australia Blueberry Market Forecast: Breakup by End Use (USD Million), 2024-2032
6. Australia Blueberry Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Australia Blueberry Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Australia Blueberry Historical Market: Breakup by Region (USD Million), 2018-2023
9. Australia Blueberry Market Forecast: Breakup by Region (USD Million), 2024-2032
10. Australia Blueberry Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 538.23 million.
The market is expected to grow at a CAGR of 6.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 929.24 million by 2032.
The market is being driven due to growing domestic market for blueberries, high demand for fresh blueberries due to restrictions on fresh imports, and the development of new products using blueberries.
Key trends aiding the market expansion are cultivation of Southern Highbush and Rabbiteyes varieties, high per capita blueberry consumption in Australia, and the health-conscious consumer base, which is driving consumption levels of blueberry.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Based on end users, the market segmentations include nutraceutical, pharmaceutical, dietary supplement, and food and beverage, among others.
Southern highbush, rabbiteye blueberry, northern highbush, shiny blueberry, oval-leaf blueberry, bog blueberry, duke blueberry, and Alaska blueberry, among others are considered in the report.
Key players in the market are Oz Group Co-op Ltd, Costa’s Pty Ltd, Moonblue Berries Pty Ltd, and Ramm Botanical, among others.
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