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Australia Bluetooth Speaker Market Size, Share, Analysis: By Portability: Portable, Fixed; By Type: Smart Bluetooth Speakers, Conventional Bluetooth Speakers; By Price: Low, Medium, High; By Distribution Channel: Supermarkets and Hypermarkets, Speciality Stores, Online Channels, Others; Regional Analysis; Competitive Landscape; 2024-2032
Australia Bluetooth Speaker Market Outlook
The Australia Bluetooth speaker market size is projected to grow at a CAGR of 11.5% between 2024 and 2032.
Key Takeaways
- Consumer preferences have shifted toward wireless and portable speakers, driving the demand for Bluetooth speakers.
- As of February 2024, some of the best Bluetooth speakers available in Australia are Ultimate Ears Megaboom 3, Bang & Olufsen Beosound A1, and Sony SRS-RA3000.
- Notable players in the market are Harman International Industries, Incorporated, Sony Australia Limited, and Bose Corporation.
The growth of the Bluetooth speaker market is primarily driven by factors such as the increasing adoption of Bluetooth-enabled devices by consumers, increasing adoption of smart equipment for homes, the preference for wireless speakers for on-the-go music listening, and the rising demand for portable Bluetooth speakers fuelled by tech-savvy consumers who value wireless convenience and connectivity with smartphones and other devices. Moreover, the advancements in Bluetooth technology, such as the integration of voice assistants like Siri and Alexa into Bluetooth speakers contributes to Australia Bluetooth speaker market growth.
Some of the key trends aiding the Australia Bluetooth speaker market include the evolution of lithium-ion batteries, which offers quick charging capabilities and reducing the weight of speakers. The growing recorded music industry in the country is another factor fuelling the growth of the Bluetooth speaker market in Australia. Sony have recently launched new wireless speaker models to cater to this demand.
In types of Bluetooth speakers, fixed segment dominates the Australia Bluetooth speaker market share as these speakers caters to residential users seeking high-quality sound solutions within their homes. The portable segment, on the other hand, is witnessing significant growth due to its convenience and ease of use, especially for outdoor activities and on-the-go music listening. These devices come with batteries, allowing users to use them without being plugged into a power source.
Market Segmentation
Australia Bluetooth Speaker Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Portability
- Portable
- Fixed
Market Breakup by Type
- Smart Bluetooth Speakers
- Conventional Bluetooth Speakers
Market Breakup by Price
- Low
- Medium
- High
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Online Channels
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Market players are launching new Bluetooth speakers with specialised features to meet consumer needs of enhanced audio clarity.
- Harman International Industries, Incorporated.
- Sony Australia Limited
- Bose Corporation
- Samsung Electronics Australia Pty Ltd.
- LG Electronics Australia Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Portability |
|
| Breakup by Type |
|
| Breakup by Price |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Bluetooth Speaker Market Overview
8.1 Key Industry Highlights
8.2 Australia Bluetooth Speaker Historical Market (2018-2023)
8.3 Australia Bluetooth Speaker Market Forecast (2024-2032)
9 Australia Bluetooth Speaker Market by Portability
9.1 Portable
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Fixed
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Australia Bluetooth Speaker Market by Type
10.1 Smart Bluetooth Speakers
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Conventional Bluetooth Speakers
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Bluetooth Speaker Market by Price
11.1 Low
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Medium
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 High
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Bluetooth Speaker Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Speciality Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online Channels
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Australia Bluetooth Speaker Market by Region
13.1 New South Wales
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Victoria
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Queensland
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Australian Capital Territory
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Western Australia
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Harman International Industries, Incorporated.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Sony Australia Limited
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Bose Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Samsung Electronics Australia Pty Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 LG Electronics Australia Pty Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Bluetooth Speaker Market: Key Industry Highlights, 2018 and 2032
2. Australia Bluetooth Speaker Historical Market: Breakup by Portability (USD Million), 2018-2023
3. Australia Bluetooth Speaker Market Forecast: Breakup by Portability (USD Million), 2024-2032
4. Australia Bluetooth Speaker Historical Market: Breakup by Type (USD Million), 2018-2023
5. Australia Bluetooth Speaker Market Forecast: Breakup by Type (USD Million), 2024-2032
6. Australia Bluetooth Speaker Historical Market: Breakup by Price (USD Million), 2018-2023
7. Australia Bluetooth Speaker Market Forecast: Breakup by Price (USD Million), 2024-2032
8. Australia Bluetooth Speaker Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Australia Bluetooth Speaker Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Australia Bluetooth Speaker Historical Market: Breakup by Region (USD Million), 2018-2023
11. Australia Bluetooth Speaker Market Forecast: Breakup by Region (USD Million), 2024-2032
12. Australia Bluetooth Speaker Market Structure
Key Questions Answered in the Report
The market is expected to grow at a CAGR of 11.5% between 2024 and 2032.
The major drivers of the market include the increasing demand for wireless audio devices, the growing popularity of smart homes and voice assistants, advancements in Bluetooth technology, and rising consumer preference for convenience and portability.
Key trends aiding the market expansion are growing demand for wireless and portable speakers over cable speakers, shift towards low-maintenance and battery-powered audio equipment for outdoor applications, and evolution of lithium-ion batteries in Bluetooth systems.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Based on price, the market segmentations include low, medium, and high prices.
Smart and conventional Bluetooth speakers are considered in the report.
Key players in the market are Harman International Industries, Incorporated, Sony Australia Limited, Bose Corporation, Samsung Electronics Australia Pty Ltd, LG Electronics Australia Pty Ltd, among others.
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