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Australia Craft Beer Market Size, Share, Trends, Growth: By Type: Sour Beer, Ales Beer, Wheat Beer, Pilsners and Pale Lagers, Others; By Distribution Channel On-Trade, Off-Trade; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
Australia Craft Beer Market Outlook
The Australia craft beer market size reached USD 1041 million in 2023. The market is expected to grow at a CAGR of 17.50% between 2024 and 2032, reaching almost USD 4444.2 million by 2032.
Key Takeaways:
- Approximately 18.5% of adults reported consuming more than 10 drinks in the past week, with higher consumption rates observed among older age groups, including 24.6% of individuals aged 55–64 and 21.6% aged 65–74.
- Over the past 15 years, the brewing industry has undergone significant transformation, with the number of breweries surging from 132 to over 600. Tasmania stands out, contributing 1.63% to the state's economy and supporting nearly 3,000 farm jobs nationwide.
- In 2022, more than a quarter of adults (26.8%) exceeded the Australian Adult Alcohol Guideline, with males surpassing females by a notable margin (35.8% vs. 18.1%). Notably, young adults aged 18–24 showed the highest proportion exceeding the guideline, with over 36.1% consuming alcohol beyond the recommended limit.
Beer holds a significant place in Australian culture, from social gatherings to sporting events. While mainstream brands like Coopers, XXXX, and VB dominate consumption, there's a growing interest in craft beer, driven by a desire for unique flavours. However, there's a shift towards mid-strength and low-strength beers due to increased moderation and rising prices.
The craft beer market in Australia has experienced substantial growth, now representing around 5% of total beer sales, with approximately 350 brewers and microbreweries in Australia. Major beverage companies like Lion and SABMiller have capitalised on this trend by acquiring independent labels, such as Matilda Bay and Little Creatures.
Technological advancements, increasing consumer awareness, and government support for sustainability initiatives have fuelled the market's expansion, particularly in sectors like construction and automotive. As demand grows and environmental concerns persist, the future looks promising for the Australian craft beer market. With continuous innovations, regulatory support, and a focus on environmental sustainability, the industry is poised for sustained growth in the years ahead. The Australia craft beer market development has witnessed resilience and promise, with microbreweries carving out a niche in an otherwise dominated market.
Market Segmentation
Australia Craft Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
- Sour Beer
- Ales Beer
- Wheat Beer
- Pilsners and Pale Lagers
- Others
Market Breakup by Distribution Channel:
- On-Trade
- Off-Trade
Market Breakup by Region:
- South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Key players in the craft beer in Australia brew, process and distribute products aiding the end-users for increased consumption.
- Asahi Holdings (Australia) Pty Ltd.
- Emencee Pty Ltd. trading as Balter Brewing Company
- Akasha Brewing Company Pty Ltd.
- BentSpoke Brewing Co.
- Boatrocker Brewers & Distillers
- Bridge Road Brewers
- Mountain Culture Beer Co.
- Fixation Brewing Co.
- Mountain Goat Beer
- Lion Group (Lion Pty Ltd.)
- Wildflower Brewing & Blending
- Bracket Brewing Company Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot Australia Craft Beer Market
7 Opportunities and Challenges in the Market
8 Australia Craft Beer Market Overview
8.1 Key Industry Highlights
8.2 Australia Craft Beer Historical Market (2018-2023)
8.3 Australia Craft Beer Market Forecast (2024-2032)
9 Australia Craft Beer Market by Type
9.1 Sour Beer
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Ales Beer
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Wheat Beer
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Pilsners and Pale Lagers
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Others
10 Australia Craft Beer Market by Distribution Channel
10.1 On-Trade
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Off-Trade
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Craft Beer Market by Region
11.1 South Wales
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Victoria
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Queensland
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Western Australia
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australian Capital Territory
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicator for Price
12.4 Key Indicator for Demand
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Asahi Holdings (Australia) Pty Ltd.
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Emencee Pty Ltd. trading as Balter Brewing Company
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Akasha Brewing Company Pty Ltd.
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 BentSpoke Brewing Co.
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Boatrocker Brewers & Distillers
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Bridge Road Brewers
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Mountain Culture Beer Co.
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Fixation Brewing Co.
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 Mountain Goat Beer
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 Lion Group (Lion Pty Ltd.)
13.2.10.1 Company Overview
13.2.10.2 Product Portfolio
13.2.10.3 Demographic Reach and Achievements
13.2.10.4 Certifications
13.2.11 Wildflower Brewing & Blending
13.2.11.1 Company Overview
13.2.11.2 Product Portfolio
13.2.11.3 Demographic Reach and Achievements
13.2.11.4 Certifications
13.2.12 Bracket Brewing Company Pty Ltd.
13.2.12.1 Company Overview
13.2.12.2 Product Portfolio
13.2.12.3 Demographic Reach and Achievements
13.2.12.4 Certifications
13.2.13 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Craft Beer Market: Key Industry Highlights, 2018 and 2032
2. Australia Craft Beer Historical Market: Breakup by Type (USD Million), 2018-2023
3. Australia Craft Beer Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Australia Craft Beer Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. Australia Craft Beer Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. Australia Craft Beer Historical Market: Breakup by Region (USD Million), 2018-2023
7. Australia Craft Beer Market Forecast: Breakup by Region (USD Million), 2024-2032
8. Australia Craft Beer Market Structure
Key Questions Answered in the Report
The craft beer market reached a value of USD 1041 million in 2023.
The market is projected to grow at a CAGR of 17.50% between 2024 and 2032
The revenue generated from the craft beer market is expected to reach USD 4444.2 million in 2032.
The various types of craft beer include sour beer, ales beer, wheat beer, pilsners and pale lagers, and others.
The key market players Asahi Holdings (Australia) Pty Ltd., Emencee Pty Ltd. trading as Balter Brewing Company, Akasha Brewing Company Pty Ltd., BentSpoke Brewing Co., Boatrocker Brewers & Distillers, Bridge Road Brewers, Mountain Culture Beer Co., Fixation Brewing Co., Mountain Goat Beer, Lion Group (Lion Pty Ltd.), Wildflower Brewing & Blending, Bracket Brewing Company Pty Ltd., and others.
The market is driven by factors that include technological advancements, increasing consumer awareness, and government support for sustainability initiatives, among others.
The market is categorised according to its distribution channel, which includes on-trade and off-trade.
In 2022, the largest demographic of Australian craft beer enthusiasts fell between the ages of 30 and 39, comprising approximately 31% of the total. In contrast, younger consumers aged 18 to 29 made up only 13% of craft beer drinkers.
New South Wales and Victoria lead the craft beer scene in Australia, hosting the largest consumer bases and the highest number of breweries and retail outlets. The majority of craft beer enthusiasts fall within the 30 to 39 age group, with males comprising a notably larger proportion.
The Sail and Anchor Pub Brewery, established in 1984 in Western Australia, is widely recognized as Australia's pioneering craft brewery. Its success served as a catalyst, inspiring numerous other breweries to enter the craft beer market.
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