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Report Overview
The Australia diaper market is estimated to be valued at USD 1.23 Billion in 2025. The market is projected to grow at a CAGR of 5.98% to reach USD 2.20 Billion in 2035.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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According to ABS, in New South Wales, the population of babies aged 0-4 years is estimated to be 11.7%.
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In 2021, the Australian Bureau of Statistics recorded 309,996 new births, up by 15,627 (5.3%) from the previous year.
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Ontex manufactures 185M+ diapers yearly for Australian and New Zealand markets, incorporating upgrades such as higher absorbency, breathable lining, and wetness indicators.
Leading Manufacturers in Australia Diaper Market
The Australian diaper market competitiveness has increased due to innovations in product design, improved quality, and competitive pricing.
The Procter & Gamble Company (P&G): An American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and Gamble. It specialises in a wide range of personal health, consumer health, personal care and hygiene products.
Kimberly-Clark: It was founded in 1872, in Neenah. U.S. Kimberly-Clark Corp is engaged in the manufacturing and marketing of a wide range of products made from natural or synthetic fibres. Delivering products and solutions for personal care, consumer tissue, and professional needs.
Unicharm Corporation: It was founded in 1961, Unicharm corporation is a Japanese company that manufactures disposable hygiene products, and household cleaning products, specializing in the manufacture of diapers for both babies and adult incontinence, feminine hygiene products and pet care products.
Johnson & Johnson: It was founded in 1886 and is an American multinational, pharmaceutical, and medical technologies corporation headquartered in New Brunswick, New Jersey. The company operates through three main divisions, pharmaceutical, medical devices, and consumer health.
Other Australia diaper market key players are Rascals International Limited and Ontex BV among others.
Australia Diaper Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 1.23 Billion in 2025.
The revenue generated from the market is expected to reach USD 2.20 Billion in 2035.
The market is projected to grow at a CAGR of 5.98% between 2026 and 2035.
The diaper market is growing with an increase in eco-friendly diapers, creative design, emphasis on health and safety, and online retailing.
Based on the product type the diaper market is broken up into baby diapers, and adult diapers.
The key players are The Procter & Gamble Company (P&G), Kimberly-Clark, Unicharm Corporation, Johnson & Johnson, Ontex BV, and Rascals International Limited among others.
Based on distribution channels, the market is divided into hypermarkets/supermarkets, pharmacies, convenience stores, online channels, and others.
The major region include South Wales, Victoria, Queensland, Australia, Western Australia and others.
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