The Australia digestive health supplements market was valued at USD 504.78 Million in 2025 and is expected to grow at a CAGR of 3.10%, reaching USD 685.00 Million by 2035. The market growth is driven by rising consumer awareness of gut health, increasing regulatory approvals, strategic partnerships, and the introduction of innovative, science-backed digestive care products.
Base Year
Historical Period
Forecast Period
The market is set for sustained growth, driven by preventive wellness trends. Increasing use of probiotic strains in innovative formulations caters to rising consumer demand for scientifically proven gut solutions.
Rising digestive disorder awareness is encouraging brands to create balanced wellness products. The growing adoption of prebiotic fibers alongside probiotics offers comprehensive digestive solutions, broadening consumer choices and supporting long-term market growth.
Strong regulatory momentum and wider retail reach are boosting digestive supplement accessibility. Increasing attention to gut-brain axis wellness spurs innovation, attracting both business investments and consumer trust in advanced digestive support products.
Compound Annual Growth Rate
3.1%
Value in USD Million
2026-2035
*this image is indicative*
The market showed consistent growth as consumers became more aware of the connection between gut function and overall health. There was a notable rise in demand for digestive care products that help maintain a balanced gut microbiome and improve digestion naturally. Innovations in probiotics, enzymes, and targeted supplements, along with strategic collaborations, expanded market options. This growing interest in effective and science-backed digestive solutions is expected to drive the market forward throughout the forecast period, reflecting a broader trend toward preventive health and wellness.
Key Regulatory Approvals Driving Growth in Australia’s Digestive Health Supplements Market
The rising number of regulatory approvals is anticipated to give a significant boost to the industry’s growth. For instance, in June 2024, ADM announced that its spore-forming probiotic DE111 had received approval from the Australian Therapeutic Goods Administration (TGA). This regulatory win allowed brands to develop more advanced digestive health products capable of surviving stomach acid, enhancing immunity, and supporting microbiome diversity. As more Australians began associating gut health with overall well-being, the approval opened doors for innovative offerings, strengthening brand portfolios and driving market growth.
Strategic Partnerships Propelling the Australia Digestive Health Supplements Market Value
This strategic collaboration is expected to be a major growth driver in the market, as it reflects the rising shift towards clinically supported, natural remedies for digestive wellness. For instance, in March 2025, Immuron teamed up with Calmino to introduce ProIBS® in Australian and New Zealand pharmacies, positioning it as a science-based, long-term relief option for irritable bowel symptoms like bloating, pain, constipation, or diarrhea. This move was seen as a significant growth driver in the Australia digestive health supplements sector. The collaboration built on Immuron’s strong pharmacy presence and aimed to meet rising consumer demand for trusted, gut health solutions rooted in clear clinical support.
The market is witnessing several emerging trends, including targeted women’s health product launches, strategic investments, government grant funding, and a growing focus on sustainable, natural digestive supplements.
New Product Launches Fuelling Growth in the Market
A strategic introduction of women-focused health solutions is expected to be a major growth driver in the market, as more consumers seek targeted products that offer both clinical support and daily wellness benefits. For instance, in April 2025, Biome Australia Ltd launched Biome Her™ Pessary and Biome Perinatal™ Probiotic, featuring clinically backed strains to support vaginal health and pregnancy wellness, as reported by Investorpa.com. This move strengthened their position in the probiotic supplements space by addressing specific female needs while promoting overall digestive balance through science-based formulations.
Strategic Investments and Government Grant Funding Accelerating the Australia Digestive Health Supplements Market
In July 2025, Provectus Algae raised USD 12.6 million through Series A investment and government grant funding. This supported the scale-up of its algae-based feed supplement, Surf'N'Turf, which improved rumen digestion in cattle and reduced methane emissions, blending animal health with eco-friendly practices. This development highlighted a growing trend toward natural digestive supplements that enhance digestive health while promoting sustainability, reflecting rising interest in clean, effective, and environmentally conscious solutions within the industry.
Probiotics to Dominate the Segmentation by Products
During the historical period, probiotics accounted for a significant share in the market (around 80%), largely driven by increasing health consciousness and greater understanding of the importance of gut health for overall digestive wellbeing. The rising prevalence of digestive and metabolic conditions, coupled with enhanced access to advanced probiotic products through strategic collaborations, fueled strong consumer interest. As a result, probiotics became a major growth catalyst in the industry. Other significant segments included prebiotics, enzymes, fulvic acid, and various specialized supplements.
The key features of the market report comprise funding and investment analysis and strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 1888 and headquartered in Abbott Park, Illinois, Abbott Nutrition is a pioneer in medical nutrition. The company develops advanced gut health supplements designed to support digestive wellness and aid recovery. Its clinically backed products target the gut microbiome and help improve digestive function for various health needs. Abbott’s scientific approach and trusted formulations make it a leading force in the digestive supplements market, valued for providing effective, research-driven nutritional solutions worldwide.
Established in 1997 with headquarters in Kilkenny, Ireland, Glanbia plc specializes in nutrition and functional ingredients. Its product lineup includes protein supplements and formulations enriched with digestive enzymes to improve nutrient absorption and gut health. Glanbia’s focus on the gut microbiome and delivering natural digestive support meets growing consumer demand globally. This commitment to digestive wellness helps the company secure a strong position within the expanding digestive health supplements market.
Founded in 1959 and based in Ada, Michigan, Amway Corp. builds its reputation through the Nutrilite brand, known for natural, plant-based supplements. Nutrilite products emphasize holistic digestive wellness, targeting the gut microbiome to promote balanced digestion and overall health. Leveraging a broad distribution network, Amway popularizes gut health supplements worldwide, maintaining a leading role in the digestive health sector by combining traditional wisdom with modern nutritional science.
Bayer AG, founded in 1863 and headquartered in Leverkusen, Germany, merges pharmaceutical expertise with nutrition science to offer effective digestive health products. Its over-the-counter supplements incorporate digestive enzymes and support the gut microbiome, targeting improved digestive comfort and wellness. Bayer’s strong focus on digestive wellness enables the company to remain a key player in the global digestive health supplements market, recognized for its innovation and trusted healthcare solutions.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Herbalife Nutrition Ltd, Nature’s Bounty, Garden of Life, NU SKIN, and NOW Foods.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Form
Market Breakup by Distribution Channel
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Form |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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