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Report Overview

The Australia Earl Grey tea market was valued at USD 284.64 Million in 2025. The industry is expected to grow at a CAGR of 6.30% during the forecast period of 2026-2035 to attain a valuation of USD 524.36 Million by 2035.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

6.3%

Value in USD Million

2026-2035


*this image is indicative*

Key Trends in the Market

Earl Grey tea is a blend of tea in which oil of bergamot is added to provide extra flavour to it. The tea obtains its unique taste from rind’s fragrant oil. Earl Grey teas are preferred over other teas because they have high concentrations of antioxidants which are known to support the health of the heart and help prevent of cardiovascular diseases, high blood pressure, and heart attacks. 

australia earl grey tea market

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  • Earl Grey tea has an increasing demand owing to its health advantages like reducing stress and anxiety, increasing energy levels, improving dental problems, detoxifying of body, and reducing digestion problems, ultimately helping the market to grow.
  • With the growing trend of health consciousness in Australia, people are shifting to healthier diets to improve their lifestyles. Accordingly, there is a heightened demand for Earl Grey tea, contributing to the growth of the market.
  • A rise in demand for detoxifying and destressing beverages especially by the working individuals is fuelling the Australia Earl Grey tea market growth.

australia earl grey tea market by segments

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Market Segmentation

"Australia Earl Grey Tea Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:

Breakup by Origin

  • Organic
  • Conventional

Breakup by Type

  • Black
  • Green
  • Oolong
  • Others

Breakup by Form

  • Loose
  • Sachets/Bags
  • Premixes
  • Ready-to-Drink
  • Others

Breakup by Distribution Channels

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Special Stores
  • Online
  • Others

Market Share by Origin

Organic Earl Grey is leading the Australia Earl Grey tea market because of the growing popularity and demand of organic product worldwide and in Australia. Organic tea utilizes no chemical fertilisers such as herbicides, fungicides and pesticides in the tea leaf growing process, instead a complete sustainable crop is grown using natural methods. 

Conventional Earl Grey tea, on the other hand, uses chemicals such as pesticides to fuel the growth of the source plant. While this does facilitate better growing of crops, it risks brining in numerous health issues along with it. In the past, consumers focusing on affordability often chose conventional Earl Grey tea, but with increasing awareness, consumers are ready to pay more for organic teas. 

Market Share by Type

The green type of Earl Grey tea is expected to have a leading share in the Australia Earl Grey tea market because it does not undergo oxidation and has high level of antioxidants protecting consumers from various heart diseases while improving brain capacity as well. 

Oolong Earl Grey tea takes longer time for fermentation than green but less time than black Earl Grey tea. Black is beneficial for boosting energy levels as it contains high caffeine content but is fully oxidised, due to which it doesn’t offer antioxidant benefits. Although personal preference does influence choice of type of Earl Grey tea, the overall consumer shift towards healthy beverages is encouraging the growth of green Earl Grey tea.

australia earl grey tea market by region

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Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Australia Earl Grey tea market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.  

Associated British Foods plc

Associated British Foods plc was established in 1935 and is headquartered in London, United Kingdom. It is a British food processing and retailing company which is known for the production of baker’s yeast and sugar along with other ingredients such as enzymes, emulsifiers, and lactose. 

Nerada Tea Ply Ltd.

Nerada Tea Ply Ltd. founded in 1992 is headquartered in Queensland, Australia. It is a food and beverage service company which manufactures pesticide-free black tea and supplies them in cup, loose leaf, pot bag, and tagged tea bag forms.

Byron Bay Tea Company

Byron Bay Tea Company was founded in 2005 and has its headquarter in Australia’s New South Wales. It is a food and beverage service provider that offers oriental teas, health and wellness herbal teas, retail and hospitality teas, traditional teas, tea ware, and corporate gifts. 

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other market players include Madura Tea Estates, Bettys & Taylors of Harrogate Limited, Vittoria Food & Beverage, and Kintra Foods, among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market size Earl Grey tea in Australia reached a value of more than USD 284.64 Million in 2025.

The market is expected to grow at a CAGR of 6.30% between 2026 and 2035.

The major market drivers are rise in health consciousness, demand for destressing and detoxifying beverages, and health advantages offered by Earl Grey tea.

The key trends of the market are availability of various flavours and types, rising health concerns, and increase in working population.

Key market players include Associated British Foods plc, Nerada Tea Pty Ltd., Byron Bay Tea Company, Madura Tea Estates, Bettys & Taylors of Harrogate Limited, Vittoria Food & Beverage, and Kintra Foods, among others.

Earl Grey tea is a blend of tea in which oil of bergamot is added to flavour it.

It obtains its unique taste from the fragrant oil of the bergamot rind.

The Australia Earl Grey tea market is segmented based on origin, type, form, and distribution channels.

Earl Grey tea has antioxidants which are known to support the health of the heart, helping in the prevention of cardiovascular diseases, high blood pressure, and heart attacks.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Origin
  • Type
  • Form
  • Distribution Channels
Breakup by Origin
  • Organic
  • Conventional
Breakup by Type
  • Black
  • Green
  • Oolong
  • Others
Breakup by Form
  • Loose
  • Sachets/Bags
  • Premixes
  • Ready-to-Drink
  • Others
Breakup by Distribution Channels
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Special Stores
  • Online
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Associated British Foods plc
  • Nerada Tea Pty Ltd.
  • Byron Bay Tea Company
  • Madura Tea Estates
  • Bettys & Taylors of Harrogate Limited
  • Vittoria Food & Beverage
  • Kintra Foods
  • Others

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