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Australia Energy Drink Market Size, Share, Growth, Trends: By Type: Drinks, Shots, Mixers; By Packaging Type: Bottles, Cans; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Australia Energy Drink Market Outlook
The Australia energy drink market size reached 124.6 million litres in 2023. The market is expected to grow at a CAGR of 5.6% between 2024 and 2032, reaching 204 million litres by 2032.
Key Takeaways:
- In 2020-21, the Australian Bureau of Statistics noted 14.7 million tonnes in food and non-alcoholic beverage sales across retail venues.
- The Australian Bureau of Statistics highlighted a 6.2% surge in non-alcoholic beverage sales during 2020-21, an average increase of 22.5 grams daily.
- Approximately 13 million adults and 3 million children participate in sports yearly, as reported by the Department of Health and Age Care.
Different types of drinks contribute to the Australia energy drink market growth, as they are designed to offer a lasting energy surge, aiding individuals requiring prolonged alertness and concentration
Energy drinks provide convenience through portable packaging, catering to hectic lifestyles. They offer a wide array of flavours to suit diverse preferences and provide sustained energy boosts with added nutrients for improved focus and well-being. Moreover, they are popular mixers for cocktails, appealing to social consumers seeking an energy lift. Several brands are introducing new products to the market.
In August 2023, Straight Up Energy, an Australian-owned brand entered the energy drink market with new flavours: Green Apple, Mango, Passionfruit, and Watermelon Pineapple. Its goal is to bring authenticity to the industry and provide local retailers with stability in pricing and distribution amidst global ownership.
Energy shots, on the other hand, provide a concentrated burst of energy with ingredients like caffeine and vitamins. Their compact size allows for easy on-the-go consumption, ensuring quick alertness. Options with no sugar or calories are suitable for health-conscious individuals. The precise dosing of energy shots allows for personalized energy intake.
Market Segmentation
Australia Energy Drink Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Drinks
- Shots
- Mixers
Market Breakup by Packaging Type
- Bottles
- Cans
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia energy drinks market key players are Red Bull GmbH, PepsiCo, Inc., Monster Beverage Corporation, The Coca-Cola Company, Amway Corporation and Red Eye Energy Drink among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Packaging Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Energy Drink Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Energy Drink Historical Market (2018-2023)
8.3 Asia Pacific Energy Drink Market Forecast (2024-2032)
9 Australia Energy Drink Market Overview
9.1 Key Industry Highlights
9.2 Australia Energy Drink Historical Market (2018-2023)
9.3 Australia Energy Drink Market Forecast (2024-2032)
10 Australia Energy Drink Market by Type
10.1 Drinks
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Shots
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Mixers
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Australia Energy Drink Market by Packaging Type
11.1 Bottles
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Cans
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Australia Energy Drink Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Australia Energy Drink Market by Region
13.1 New South Wales
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Victoria
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Queensland
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Australian Capital Territory
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Western Australia
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Red Bull GmbH
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 PepsiCo, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Monster Beverage Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 The Coca-Cola Company
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Amway Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Red Eye Energy Drink
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Energy Drink Market: Key Industry Highlights, 2018 and 2032
2. Australia Energy Drink Market: Key Industry Highlights, 2018 and 2032
3. Australia Energy Drink Historical Market: Breakup by Type (Million Litres), 2018-2023
4. Australia Energy Drink Market Forecast: Breakup by Type (Million Litres), 2024-2032
5. Australia Energy Drink Historical Market: Breakup by Packaging Type (Million Litres), 2018-2023
6. Australia Energy Drink Market Forecast: Breakup by Packaging Type (Million Litres), 2024-2032
7. Australia Energy Drink Historical Market: Breakup by Distribution Channel (Million Litres), 2018-2023
8. Australia Energy Drink Market Forecast: Breakup by Distribution Channel (Million Litres), 2024-2032
9. Australia Energy Drink Historical Market: Breakup by Region (Million Litres), 2018-2023
10. Australia Energy Drink Market Forecast: Breakup by Region (Million Litres), 2024-2032
11. Australia Energy Drink Market Structure
Key Questions Answered in the Report
The market was valued at 123.6 million litres in 2023.
The market is projected to grow at a CAGR of 5.6% between 2024 and 2032.
The revenue generated from the energy drinks market is expected to reach 204 million litres in 2032.
The energy drinks market is categorised according to type, which includes drinks, shots, and mixes.
The players are Red Bull GmbH, PepsiCo, Inc., Monster Beverage Corporation, The Coca-Cola Company, Amway Corporation and Red Eye Energy Drink among others.
Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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