The Australia facial care market size reached USD 619.42 Million in 2025. The market is expected to grow at a CAGR of 3.98% between 2026 and 2035, reaching almost USD 915.13 Million by 2035.
Base Year
Historical Period
Forecast Period
The skincare segment leads the Australian beauty industry, capturing significant portion of the entire market share. Haircare, makeup, and fragrance sectors trail behind, highlighting the significant consumer focus on maintaining healthy and radiant skin.
Australia's growing e-commerce landscape is expected to further propel the facial care market. This growth is fueled by the high adoption rate of online shopping.
According to International Trade Administration, over 82% of Australian households makes at least one online purchase in 2022-23. Moreover, the frequency of online purchases is significant, with 60% of households exceeding 12 transactions annually. This robust online activity translates to substantial online spending on goods, reaching USD 63.8 billion in the same period, creating significant opportunities for Australia facial care market.
Compound Annual Growth Rate
3.98%
Value in USD Million
2026-2035
*this image is indicative*
Rise in social commerce and growth of online channels creates significant opportunities for Australia facial care market
Social media is expected to become a significant e-commerce channel in Australia, with an estimated 6.4 million internet users projected to make online purchases directly through these platforms. Facial care advertisers are capitalizing on the extensive reach of social media by leveraging paid advertisements, sponsored content, and influencer marketing to showcase their most popular products.
Further Australia's sunny climate, with its prevalence of sunny days over rainy periods, has demonstrably influenced consumer trends in the skincare market. This is evidenced by the high demand for sun protection products. Furthermore, a growing movement towards "Skin Minimalism" – a preference for streamlined skincare routines with fewer products – is also shaping product choices within the Australian facial care market.
In a strategic move to expand its customer reach, L'Oréal Australia unveiled its inaugural local beauty subscription service in April 2022. Christened the "L'Oréal Australia Beauty Box powered by bellabox," this initiative leverages the strength of L'Oréal's 32 diverse brands. The service offers a curated selection of beauty products across skincare, cosmetics, haircare, and fragrance, with four seasonal boxes available for quarterly purchase. This program caters to evolving consumer preferences for a personalized beauty experience.
"Australia Facial Care Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments
Market Breakup by Product Type
Market Breakup by Category
Market Breakup by Gender
Market Breakup by Distribution Channel
Market Breakup by Region
The Australia facial care market key players are:
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at USD 619.42 Million in 2025.
The market is projected to grow at a CAGR of 3.98% between 2026 and 2035.
The revenue generated from the market is expected to reach USD 915.13 Million in 2035.
The market is categorised according to category into mass and premium.
The key players are Beiersdorf Australia Ltd., Shiseido Australia Pty., Ltd., Estee Lauder Pty. Limited, L'Oréal Australia Pty Ltd., Procter & Gamble Australia Pty. Ltd., Revlon Australia Pty Ltd., and Unilever Australia Group Pty Ltd., among others.
Based on the gender, the market is divided into male and female.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Category |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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