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Australia Floriculture Market Size, Share, Growth, Forecast: By Type: Bedding Plants, Potted Plants, Cut Flowers, Others; By Application: Natural Colours, Flavours and Fragrances, Decorative Applications, Gift, Medicines, Others; By Distribution Channel: Florists, Unorganised Retail, Others; Regional Analysis; Competitive Landscape; 2024-2032
Australia Floriculture Market Outlook
The Australia floriculture market size is expected to grow at a CAGR of 4.9% between 2024 and 2032.
Key Takeaways
- In the fiscal year 2021, Australia's cut flower production reached over 277 million Australian dollars, marking a consistent increase over the period. This growth is primarily fuelled by rising consumer demand and the significant export potential of the market.
- According to the Australian Horticulture Statistics Handbook 2020/21, production takes place in advanced glasshouses, less sophisticated protected cropping, and open fields, with Victoria being the primary cultivation hub. For the year ending June 2021, the local wholesale value of fresh supply totalled USD 380.5 million.
The floriculture market in Australia spans high-tech glasshouses, protected cropping, and outdoor fields, with major production hubs in Perth, Wimmera, South-East Queensland, Northern Rivers, Central Coast, and Melbourne. Native flower cultivation has notably expanded over the past decade, particularly along the coast, driven by robust grower networks and collaboration with research institutions.
As a leading global exporter of cut flowers, Australia's dynamic flower market comprises growers, wholesalers, and retailers. The country's export market, buoyed by global demand, particularly in the Asia-Pacific region, has seen Japan, the United States, China, the Netherlands, and South Korea as key destinations. The surge in flower retailing extends to online florist delivery services across major cities like Sydney, Melbourne, and Brisbane, contributing to the industry's growth.
Sydney stands out as a flower retail hub, boasting approximately 2,000 florists and retailers, with the iconic Sydney Flower Market driving much of the trade. With an annual turnover exceeding USD 150 million, the Sydney Flower Market serves as a pivotal wholesale hub for fresh cut flowers and florist supplies, embodying Sydney's rich market tradition.
The diverse climatic conditions in New South Wales facilitate a wide variety of locally grown flowers, with major growing areas in regions like the Central Coast and Hills area. While Australia's cut flower production remains limited, the demand for nursery stocks, including various plants and shrubs, persists, albeit on a smaller scale. Despite the limited production of cut flowers, the presence of nurseries in the country ensures a steady supply of nursery stocks to meet customer demands and drive the Australia floriculture market development.
Market Segmentation
Australia Floriculture Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Bedding Plants
- Potted Plants
- Cut Flowers
- Others
Market Breakup by Application
- Natural Colours
- Flavours and Fragrances
- Decorative Applications
- Gift
- Medicines
- Others
Market Breakup by Distribution Channel
- Florists
- Unorganised Retail
- Online
- Others
Market Breakup by Region
- South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Key players in the floriculture in Australia grow and provide products and services aiding the end-users with higher yields.
- United Nurseries Pty Ltd.
- Oasis Horticulture
- Windy Hills Farm
- Propagation Australia Pty Ltd.
- Tesselaar Flowers
- Grandiflora
- Floraly
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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Australia Floriculture Market Report Snapshots
Australia Floriculture Market Size
Australia Floriculture Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot Australia Floriculture Market
7 Opportunities and Challenges in the Market
8 Australia Floriculture Market Overview
8.1 Key Industry Highlights
8.2 Australia Floriculture Historical Market (2018-2023)
8.3 Australia Floriculture Market Forecast (2024-2032)
9 Australia Floriculture Market by Type
9.1 Bedding Plants
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Potted Plants
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Cut Flowers
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Others
10 Australia Floriculture Market by Application
10.1 Natural Colours
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Flavours and Fragrances
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Decorative Applications
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Gift
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Medicines
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Australia Floriculture Market by Distribution Channel
11.1 Florists
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Unorganised Retail
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Australia Floriculture Market by Region
12.1 South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Western Australia
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Australian Capital Territory
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicator for Price
13.4 Key Indicator for Demand
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 United Nurseries Pty Ltd.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Oasis Horticulture
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Windy Hills Farm
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Propagation Australia Pty Ltd.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Tesselaar Flowers
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Grandiflora
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Floraly
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Floriculture Market: Key Industry Highlights, 2018 and 2032
2. Australia Floriculture Historical Market: Breakup by Type (USD Million), 2018-2023
3. Australia Floriculture Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Australia Floriculture Historical Market: Breakup by Application (USD Million), 2018-2023
5. Australia Floriculture Market Forecast: Breakup by Application (USD Million), 2024-2032
6. Australia Floriculture Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Australia Floriculture Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Australia Floriculture Historical Market: Breakup by Region (USD Million), 2018-2023
9. Australia Floriculture Market Forecast: Breakup by Region (USD Million), 2024-2032
10. Australia Floriculture Market Structure
Key Questions Answered in the Report
The floriculture market is projected to grow at a CAGR of 4.9% between 2024 and 2032.
The market is categorised according to its type, which includes bedding plants, potted plants, cut flowers, and others.
The key market players are United Nurseries Pty Ltd., Oasis Horticulture, Windy Hills Farm, Propagation Australia Pty Ltd., Tesselaar Flowers, Grandiflora, Floraly, and others.
The market is driven by factors that include diverse climatic conditions, technological advancements for high-tech glasshouses, protected cropping, and outdoor fields, among others.
The floriculture market is categorised according to its distribution channel, which includes florists, unorganised retail, online and others.
Commercial floriculture engages over 140 countries globally, with the Netherlands emerging as the foremost flower-producing nation, while Germany stands out as the largest importer of flowers.
Australia has over 2,500 flower retail businesses, providing employment to over 5,900 individuals.
Europe leads the global floriculture market, commanding over 50% of the market share, while China follows closely with a share of approximately 15%.
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