Australia Home Textiles Market Report and Forecast 2024-2032

Australia Home Textiles Market Outlook

The Australia home textiles market size reached approximately USD 4.92 billion in 2023. The market is estimated to grow at a CAGR of 4.4% in the forecast period of 2024-2032, reaching a value of around USD 7.30 billion by 2032.

Key Trends in the Market

Home textiles refer to natural as well as homemade textiles, which are primarily used for home furnishing purposes to provide functionality and enhance the aesthetic appeal of a room. Some of the commonly used fabrics in home textiles include cotton, silk, wool, nylon, and rayon, among others.

• Increased incorporation of eco-friendly materials such as organic cotton and bamboo, which are biodegradable and do not cause pollution, is a major factor favouring the Australia home textiles market demand. The growing usage of recyclable materials such as recycled polyester and other recycled fibres in home textiles also promotes sustainability in the textile market.

• Minimalism is also emerging as a significant market trend as manufacturers are readily adopting monochrome and simplistic designs in their home textile products.

• The growing integration of smart technologies in home textiles such as nanotechnology to provide antimicrobial properties and improve hygiene of bed and bath linens as well as sensors and automation to adjust curtains based on light levels, also contributes to the Australia home textiles market growth.

• Market players are focusing on opening new retail stores in the country to make their products more accessible to customers. For example, in September 2022, Ingka Group, an IKEA retailer, opened its first planning studio in West Melbourne, Australia. This studio, mainly focusing on kitchen and wardrobe textiles, is aimed to help its customers with planning and designing bathrooms, kitchens, and wardrobes.

Australia Home Textiles Market Segmentation

Based on product type, the market is divided into bed linen, bath linen, kitchen linen, upholstery, and floor covering, among others. The market segmentation, on the basis of distribution channel, includes hypermarkets/supermarkets, speciality stores, and online, among others.  The major regional markets of home textiles in Australia include New South Wales, Victoria, Queensland, Australia Capital, and Western Australia, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Australia home textiles market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• IKEA Pty Limited 

• Industria de Diseño Textil, S.A. 

• Forty Winks Franchising Pty Ltd 

• Harvey Norman Holdings Limited

• PURE LINEN  

• Australian Textile Mills Pty Ltd. 

• Greenlit Brands Pty Limited

• Lorraine Lea Linen Pty Ltd. 

• Natures Organics Pty Ltd.  

• Quest Carpet Manufacturers Pty Limited 

• Others

Market Share by Product Type

Bed linen occupies a significant portion of the Australia home textiles market share, due to their essential role in ensuring a comfortable sleeping environment. Cotton bed linens are a popular choice as they provide superior breathability and comfort to users. With the rise in disposable incomes, customers are opting for high-quality and luxury linen items, which can offer enhanced comfort as well as excellent aesthetics.

Meanwhile, bath linen is also expected to witness robust growth in the forecast period, due to its growing demand from the hospitality sector.

Market Share by Distribution Channel

As per the Australia home textiles market analysis, supermarkets/hypermarkets account for a substantial market share, as they offer ease of accessibility for buyers. These stores often offer in-store discounts and coupons, which further makes them an attractive option for home textile buyers.

Additionally, online channels are anticipated to foresee sizeable growth in the coming years, owing to the availability of a broad range of brands, designs, and colours of home textiles online. Such stores also offer the provision of price comparison to support buyers to make an educated decision.

Competitive Landscape

IKEA Pty Limited, founded in 1943, is a multinational ready-to-assemble furniture company, based in Delft, the Netherlands. Its product range includes chairs, dining furniture, tables and desks, bedding, bath textiles, and decoration items, among others. The group offers modern and simple furniture designs for interior decorations.

Industria de Diseño Textil, S.A. or Inditex is a multinational clothing company, established in 1985 and headquartered in Galicia, Spain. Some of the famous brands under the company include Pull&Bear, Zara, Massimo Dutti, and Oysho, among others. The company aims to incorporate single-use plastics as well as organic cotton in its products to create a sustainable clothing line.

Forty Winks Franchising Pty Ltd is a bedding company, incorporated in 1984 and based in Victoria, Australia. The company primarily offers mattresses and bases, beds, bedroom furniture, and bedding, among others. It offers mattresses of high-end brands to its customers such as Active Sleep, King Koil, MySide, Sealy, Serta, and Tempur, among others.

Other Australia home textiles market players include Harvey Norman Holdings Limited, PURE LINEN, Australian Textile Mills Pty Ltd., Greenlit Brands Pty Limited, Lorraine Lea Linen Pty Ltd., Natures Organics Pty Ltd., and Quest Carpet Manufacturers Pty Limited, among others.

Key Highlights of the Report