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Australia Laptop and Tablet Market Size, Share, Analysis: By Type: Traditional Laptop and Tablet, 2-in-1 Laptop and Tablet; By Design: Ultrabook, Notebook, Others; By Laptop Screen Size: Up to 10.9” Inch, 11” to 12.9” Inch, Others; By Operating System; By Tablet Screen Size; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Australia Laptop and Tablet Market Outlook
The Australia laptop and tablet market size was valued at USD 1799.48 million in 2023. The market is further projected to grow at a CAGR of 1.20% between 2024 and 2032, reaching a value of USD 2003.416 million by 2032.
Key Takeaways
- In February 2024, the market share of tablets in Australia was 3.99%.
- Among tablet manufacturers, Apple held a dominant position with 80.63%, followed by Samsung at 16.98%.
- Some of the popular brands for laptops in Australia include Apple (MacBook), Dell, HP, Lenovo, and ASUS.
The growth of the Australia laptop and tablet market is influenced by rising GDP per capita and consumer spending per capita, which leads to increased spending on laptops and tablets. Secondly, the rollout of 5G networks with a high penetration rate fuels demand for devices compatible with faster connectivity, driving consumers to seek devices that can leverage high-speed internet for seamless browsing and productivity. Additionally, technological advances in laptop and tablet technology, such as hybrid devices and improved processing power, attract consumers and contribute to market growth.
Moreover, the shift towards virtual learning and remote work during the pandemic has accelerated the demand of tablets and laptops in Australia. Educational institutions and businesses also rely on these devices for seamless communication and productivity. Furthermore, the launch of high-performance gaming laptops and tablets catering to avid gamers and esports enthusiasts has significantly contributed to the Australia laptop and tablet market development. This is because gaming laptops have powerful processors, dedicated graphics cards, and high refresh rate displays, which enhances gamer’s performance.
Australia’s laptop and tablet market caters to diverse user needs, such as personal tasks and professional work. Personal laptops and tablets dominate the Australia laptop and tablet market share as these are versatile, portable devices used for everyday tasks, entertainment, and communication purposes. Consumers in this segment prioritise features like lightweight design, long battery life, and user-friendly interfaces. Business laptops and tablets, on the other hand, serve professionals and remote workers, emphasising robust security, productivity tools, and compatibility with business software. Laptops are essential for presentations and data analysis, while tablets find applications in fieldwork and inventory management.
Market Segmentation
Australia Laptop and Table Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Traditional Laptop and Tablet
- 2 in 1 Laptop and Tablet
Market Breakup by Design
- Ultrabook
- Notebook
- Others
Market Breakup by Laptop Screen Size
- Up to 10.9” Inch
- 11” to 12.9” Inch
- 13” to 14.9” Inch
- 15.0” to 16.9” Inch
- More than 17” Inch
Market Breakup by Operating System
- Android
- iOS
- Windows
Market Breakup by Tablet Screen Size
- 8 Inch
- 8 Inch and Above
Market Breakup by End Use
- Personal
- Business
- Gaming
- Others
Market Breakup by Region
- South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Market players are launching new laptop and tablet models, further engaging in partnerships to enter international markets and stay ahead in the competition.
- Apple Inc.
- Dell Inc.
- HP Inc.
- Lenovo Group Limited
- Microsoft Corporation
- Panasonic Corporation
- ASUSTeK Computer Inc.
- Acer Inc.
- Micro-Star INT'L CO., LTD.
- Samsung Electronics Co., Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Design |
|
| Breakup by Laptop Screen Size |
|
| Breakup by Operating System​​​​​​​ |
|
| Breakup by Tablet Screen Size​​​​​​​ |
|
| Breakup by End Use​​​​​​​ |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot Australia Laptop and Tablet Market
7 Opportunities and Challenges in the Market
8 Australia Laptop and Tablet Market Overview
8.1 Key Industry Highlights
8.2 Australia Laptop and Tablet Historical Market (2018-2023)
8.3 Australia Laptop and Tablet Market Forecast (2024-2032)
9 Australia Laptop and Tablet Market by Type
9.1 Traditional Laptop and Tablet
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 2-in-1 Laptop and Tablet
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Australia Laptop and Tablet Market by Design
10.1 Ultrabook
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Notebook
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Others
11 Australia Laptop and Tablet Market by Laptop Screen Size
11.1 Up to 10.9” Inch
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 11” to 12.9” Inch
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 13” to 14.9” Inch
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 15.0” to 16.9” Inch
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 More than 17” Inch
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
12 Australia Laptop and Tablet Market by Operating System
12.1 Android
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 iOS
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Windows
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Australia Laptop and Tablet Market by Tablet Screen Size
13.1 8 Inch
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 8 Inch and Above
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Australia Laptop and Tablet Market by End Use
14.1 Personal
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Business
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Gaming
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Others
15 Australia Laptop and Tablet Market by Region
15.1 South Wales
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Victoria
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Queensland
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Western Australia
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Australian Capital Territory
15.5.1 Historical Trend (2018-2023)
15.5.2 Forecast Trend (2024-2032)
15.6 Others
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicator for Price
16.4 Key Indicator for Demand
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Apple Inc.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Dell Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 HP Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Lenovo Group Limited
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Microsoft Corporation
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Panasonic Corporation
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 ASUSTeK Computer Inc.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Acer Inc.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Micro-Star INT'L CO., LTD.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Samsung Electronics Co., Ltd.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Laptop and Tablet Market: Key Industry Highlights, 2018 and 2032
2. Australia Laptop and Tablet Market: Key Industry Highlights, 2018 and 2032
3. Australia Laptop and Tablet Historical Market: Breakup by Type (USD Million), 2018-2023
4. Australia Laptop and Tablet Market Forecast: Breakup by Type (USD Million), 2024-2032
5. Australia Laptop and Tablet Historical Market: Breakup by Design (USD Million), 2018-2023
6. Australia Laptop and Tablet Market Forecast: Breakup by Design (USD Million), 2024-2032
7. Australia Laptop and Tablet Historical Market: Breakup by Laptop Screen Size (USD Million), 2018-2023
8. Australia Laptop and Tablet Market Forecast: Breakup by Laptop Screen Size (USD Million), 2024-2032
9. Australia Laptop and Tablet Historical Market: Breakup by Operating System (USD Million), 2018-2023
10. Australia Laptop and Tablet Market Forecast: Breakup by Operating System (USD Million), 2024-2032
11. Australia Laptop and Tablet Historical Market: Breakup by Tablet Screen Size (USD Million), 2018-2023
12. Australia Laptop and Tablet Market Forecast: Breakup by Tablet Screen Size (USD Million), 2024-2032
13. Australia Laptop and Tablet Historical Market: Breakup by End Use (USD Million), 2018-2023
14. Australia Laptop and Tablet Market Forecast: Breakup by End Use (USD Million), 2024-2032
15. Australia Laptop and Tablet and Laptop and Tablet Historical Market: Breakup by Region (USD Million), 2018-2023
16. Australia Laptop and Tablet and Laptop and Tablet Market Forecast: Breakup by Region (USD Million), 2024-2032
17. Australia Laptop and Tablet and Laptop and Tablet Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 1799.48 million.
The market is expected to grow at a CAGR of 1.20% between 2024 and 2032.
The laptop and tablet market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 2003.416 million by 2032.
Growing tech-savvy population, shift to remote work, online learning, and increased entertainment, and demand for high-performance laptops are some of the major factors propelling the growth of the market.
Key trends aiding the market expansion are increasing demand for laptops and tablets across industries, advancements in technologies, and availability of affordable options.
Regions considered in the market are South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Traditional laptop and tablet and 2-in-1 laptop and tablet are the different types of laptops and tablets considered in the report.
Based on operating system, the market segmentation includes Android, iOS, and Windows.
Different laptop screen sizes included in the market are up to 10.9” inch, 11” to 12.9” inch, 13” to 14.9” inch, 15.0” to 16.9” inch, and more than 17” inch.
Key players in the market are Apple Inc., Dell Inc., HP Inc., Lenovo Group Limited, Microsoft Corporation, Panasonic Corporation, ASUSTeK Computer Inc., Acer Inc., Micro-Star INT’L CO., LTD., and Samsung Electronics Co., Ltd., among others.
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