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Australia Lingerie Market Size, Share, Growth, Analysis: By Product Type: Brassiere, Knickers or Panties, Shapewear, Others; By Material: Cotton, Satin, Silk, Nylon, Others; By Price Range: Economy, Premium; By Distribution Channel: Supermarkets/Hypermarkets, Specialized Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
Australia Lingerie Market Outlook
The Australia lingerie market size is projected to grow at a CAGR of 3.03% between 2024 and 2032.
Key Takeaways:
- According to the 2021 Census by Australia Bureau of Statistics, Australia's population was 25,422,788, with females constituting 50.7%.
- In 2020, Australian Institute of Health and Welfare noted 3.2 million individuals aged 15–24 in Australia, comprising 12%.
- Chouchou Intimates, an Australian lingerie brand, launched the Georgia collection in October 2023, featuring 100% organic cotton underwear.
Cotton contributes significantly to the Australia lingerie market growth owing to its highly breathable nature, facilitating air circulation and moisture evaporation, making it particularly suitable for everyday wear and comfortable in warmer weather
Cotton lingerie provides breathability, ideal for everyday use and in warmer climates. Renowned for its gentle comfort and moisture-wicking properties, it boasts durability and eco-appeal as a natural fibre.
Satin lingerie offers a luxurious touch, ideal for special events, with its superb draping enhancing body contours. Its glossy appearance adds sophistication, providing a range of style options. Despite its lower breathability, it offers insulation for different climates. Numerous new brands are emerging in the lingerie sector.
In January 2024, Noir Handmade Australia, recognized for its exquisite latex lingerie, unveiled its latest collection, featuring a range of meticulously crafted designs. This release signifies the brand's dedication to premium, innovative, and stylish intimate wear.
Market Segmentation
Australia Lingerie Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Brassiere
- Knickers or Panties
- Shapewear
- Others
Market Breakup by Material
- Cotton
- Satin
- Silk
- Nylon
- Others
Market Breakup by Price Range
- Economy
- Premium
Market Breakup by Distribution Channel
- Supermarkets/Hypermarkets
- Specialized Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia lingerie market key players are Playboy Enterprises, Inc., Hanes Australia Pty Ltd., KITTY K, MAISON LEJABY, NICO, Triumph International (Australia) Pty Ltd., and Juem among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Material |
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| Breakup by Price Range |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Lingerie Market Overview
8.1 Key Industry Highlights
8.2 Australia Lingerie Historical Market (2018-2023)
8.3 Australia Lingerie Market Forecast (2024-2032)
9 Australia Lingerie Market by Product Type
9.1 Brassiere
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Knickers or Panties
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Shapewear
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Others
10 Australia Lingerie Market by Material
10.1 Cotton
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Satin
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Silk
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Nylon
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Australia Lingerie Market by Price Range
11.1 Economy
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Premium
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Australia Lingerie Market by Distribution Channel
12.1 Supermarkets/Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Specialized Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Australia Lingerie Market by Region
13.1 New South Wales
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Victoria
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Queensland
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Australian Capital Territory
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Western Australia
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicator for Demand
14.4 Key Indicator for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Playboy Enterprises, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Hanes Australia Pty Ltd.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 KITTY K
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 MAISON LEJABY
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 NICO
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Triumph International (Australia) Pty Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Juem
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Lingerie Market: Key Industry Highlights, 2018 and 2032
2. Australia Lingerie Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Australia Lingerie Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Australia Lingerie Historical Market: Breakup by Material (USD Million), 2018-2023
5. Australia Lingerie Market Forecast: Breakup by Material (USD Million), 2024-2032
6. Australia Lingerie Historical Market: Breakup by Price Range (USD Million), 2018-2023
7. Australia Lingerie Market Forecast: Breakup by Price Range (USD Million), 2024-2032
8. Australia Lingerie Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Australia Lingerie Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Australia Lingerie Historical Market: Breakup by Region (USD Million), 2018-2023
11. Australia Lingerie Market Forecast: Breakup by Region (USD Million), 2024-2032
12. Australia Lingerie Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 3.03% between 2024 and 2032.
The lingerie market is categorised according to product type, which includes brassiere, knickers or panties, shapewear, and others
The key players are Playboy Enterprises, Inc., Hanes Australia Pty Ltd., KITTY K, MAISON LEJABY, NICO, Triumph International (Australia) Pty Ltd., and Juem among others.
Based on the price range, the market is divided into economy and premium.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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