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Australia Makeup Market Size, Share, Analysis, Growth: By Product Type: Foundation, Blush, Powder, Concealer, Lipstick, Eyeliner, Eyeshadow, Others; By Application Area: Lips, Eye, Nail, Face, Others, By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
Australia Makeup Market Outlook
The Australia makeup market size reached USD 2.66 billion in 2023. The market is expected to grow at a CAGR of 3.88% between 2024 and 2032, reaching USD 3.73 billion by 2032.
Key Takeaways:
- The 2021 Census by the Australian Bureau of Statistics recorded Australia's population at 25,422,788, with females representing 50.7% of it.
- In 2020, the Australian Institute of Health and Welfare observed 3.2 million individuals aged 15-24 in Australia, accounting for 12%.
- Trixie Cosmetics, created by Trixie Mattel, made its exclusive debut at the well-known Australian beauty store Cult Beauty in June 2022.
Lip products, like lipstick and lip gloss, contribute significantly to the Australia makeup market growth by enhancing the lips' appearance, making them look fuller and well-defined
Lip makeup enriches lips, providing fullness and definition with a range of hues and textures. Hydrating elements maintain lip health while enduring formulas ensure prolonged colour. Vibrant shades draw focus, enhancing overall makeup aesthetics.
Eye makeup enhances expressiveness by using eyeshadow, eyeliner, and mascara for versatile styles. It defines eye contours, amplifies lash length and volume, and conceals flaws for captivating eyes. Numerous new beauty brands emphasize sustainability and ethics.
In April 2023, an Australian boutique beauty label unveiled the inaugural 100% aluminium eco-refillable compact, omitting challenging recyclable materials. Emphasizing natural cosmetics and skin care, they championed ethical beauty, further lessening environmental impact with a mono-material aluminium compact.
Market Segmentation
Australia Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Foundation
- Blush
- Powder
- Concealer
- Lipstick
- Eyeliner
- Eyeshadow
- Others
Market Breakup by Application Area
- Lips
- Eye
- Nail
- Face
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia makeup market key players are RA Cosmetics Pty Ltd, Miranda Kerr Pty Ltd., Lanolips Pty Ltd., Bondi Sands Pty Ltd., Nude by Nature Pty Ltd and The Beauty Chef Pty Ltd among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
|
| Breakup by Application Area |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Makeup Market Overview
8.1 Key Industry Highlights
8.2 Australia Makeup Historical Market (2018-2023)
8.3 Australia Makeup Market Forecast (2024-2032)
9 Australia Makeup Market by Product Type
9.1 Foundation
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Blush
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Powder
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Concealer
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Lipstick
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Eyeliner
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Eyeshadow
9.7.1 Historical Trend (2018-2023)
9.7.2 Forecast Trend (2024-2032)
9.8 Others
10 Australia Makeup Market by Application Area
10.1 Lips
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Eye
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Nail
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Face
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Australia Makeup Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Specialty Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Australia Makeup Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Australian Capital Territory
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Western Australia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis (HS Code - 3304)
14.1 Major Importing Countries
14.1.1 By Volume
14.1.2 By Value
14.2 Major Exporting Countries
14.2.1 By Volume
14.2.2 By Value
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 RA Cosmetics Pty Ltd
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Miranda Kerr Pty Ltd.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Lanolips Pty Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Bondi Sands Pty Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Nude by Nature Pty Ltd
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 The Beauty Chef Pty Ltd
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Makeup Market: Key Industry Highlights, 2018 and 2032
2. Australia Makeup Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Australia Makeup Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Australia Makeup Historical Market: Breakup by Application Area (USD Billion), 2018-2023
5. Australia Makeup Market Forecast: Breakup by Application Area (USD Billion), 2024-2032
6. Australia Makeup Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Australia Makeup Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Australia Makeup Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Australia Makeup Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. Major Importing Countries by Volume
11. Major Exporting Countries by Volume
12. Major Importing Countries by Value
13. Major Exporting Countries by Value
14. Australia Makeup Market Structure
Key Questions Answered in the Report
The market was valued at USD 2.66 billion in 2023.
The market is projected to grow at a CAGR of 3.88% between 2024 and 2032.
The revenue generated from the makeup market is expected to reach USD 3.73 billion in 2032.
The makeup market is categorised according to product type, which includes foundation, blush, powder, concealer, lipstick, eyeliner, eyeshadow, and other cosmetic products.
The makeup market key players are RA Cosmetics Pty Ltd, Miranda Kerr Pty Ltd., Lanolips Pty Ltd., Bondi Sands Pty Ltd., Nude by Nature Pty Ltd and The Beauty Chef Pty Ltd among others.
Based on the application area, the market is divided into lips, eye, nail, face and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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