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Australia Media And Entertainment Market Size, Share, Growth: By Type: Print Media, Digital Media, Streaming Media; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Australia Media And Entertainment Market Outlook
The Australia media and entertainment market size reached USD 37.9 billion in 2023. The market is expected to grow at a CAGR of 4.6% between 2024 and 2032, reaching USD 56.8 billion by 2032.
Key Takeaways:
- The Australian Bureau of Statistics reported film and video production businesses led with highest total income of $4,575.3.
- Digital game development businesses saw their largest income source of $181.6mstates Australian Bureau of Statistics.
- In 2020-21, Australia's digital activity value surged by 7.8% per the Australian Bureau of Statistics, surpassing the total economic growth of 4.8%.
Digital media enhances Australia's media and entertainment market by offering comprehensive analytics on user behaviour, preferences, and interactions, aiding media firms in customizing content and ads for precise audience targeting, thus enhancing effectiveness
Digital media offers various advantages, including worldwide entertainment distribution, interactive user engagement, personalized content with analytics, cost-effectiveness for creators, diverse multimedia integration, real-time updates, smartphone accessibility, and sustainability through reduced paper usage and remote work.
In January 2024, Brainlabs, a media agency, acquired Sparro, Australia's largest independent digital agency. Sparro, renowned for its strategies in marketing automation, SEO, and programmatic media, enhanced Brainlabs' digital capabilities and market presence.
Companies in the media and entertainment market combine print and digital platforms for wider audience reach, enhancing engagement and trust. Modern success strategies include diverse revenue streams, adaptation to trends, personalized content, and environmentally friendly initiatives.
Market Segmentation
Australia Media And Entertainment Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Print Media
- Newspaper
- Magazines
- Banner, Leaflets and Flyers
- Others
- Digital Media
- Television
- Music and Radio
- Electronic Signage
- Mobile Advertising
- Podcasts
- Others
- Streaming Media
- OTT Streaming
- Live Streaming
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia media and entertainment market key players are News Pty Limited, Warner Bros. Entertainment Inc., The Walt Disney Company, FetchTV Pty Ltd., Nine Entertainment Co. Pty Limited, Australian Broadcasting Corporation and Seven West Media Limited among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Media and Entertainment Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Media and Entertainment Historical Market (2018-2023)
8.3 Asia Pacific Media and Entertainment Market Forecast (2024-2032)
9 Australia Media and Entertainment Market Overview
9.1 Key Industry Highlights
9.2 Australia Media and Entertainment Historical Market (2018-2023)
9.3 Australia Media and Entertainment Market Forecast (2024-2032)
10 Australia Media and Entertainment Market by Type
10.1 Print Media
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Newspaper
10.1.3.2 Magazines
10.1.3.3 Banner, Leaflets and Flyers
10.1.3.4 Others
10.2 Digital Media
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Television
10.2.3.2 Music and Radio
10.2.3.3 Electronic Signage
10.2.3.4 Mobile Advertising
10.2.3.5 Podcasts
10.2.3.6 Others
10.3 Streaming Media
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.3.3 Breakup by Type
10.3.3.1 OTT Streaming
10.3.3.2 Live Streaming
11 Australia Media and Entertainment Market by Region
11.1 New South Wales
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Victoria
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Queensland
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Australian Capital Territory
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Western Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 News Pty Limited
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Warner Bros. Entertainment Inc.
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 The Walt Disney Company
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 FetchTV Pty Ltd.
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Nine Entertainment Co. Pty Limited
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Australian Broadcasting Corporation
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Seven West Media Limited
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Media and Entertainment Market: Key Industry Highlights, 2018 and 2032
2. Australia Media and Entertainment Market: Key Industry Highlights, 2018 and 2032
3. Australia Media and Entertainment Historical Market: Breakup by Type (USD Billion), 2018-2023
4. Australia Media and Entertainment Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. Australia Media and Entertainment Historical Market: Breakup by Region (USD Billion), 2018-2023
6. Australia Media and Entertainment Market Forecast: Breakup by Region (USD Billion), 2024-2032
7. Australia Media and Entertainment Market Structure
Key Questions Answered in the Report
The market was valued at USD 37.9 billion in 2023.
The market is projected to grow at a CAGR of 4.6% between 2024 and 2032.
The revenue generated from the media and entertainment market is expected to reach USD 56.8 billion in 2032.
The media and entertainment market is categorised according to type, which includes print media, digital media and streaming media.
The key players are News Pty Limited, Warner Bros. Entertainment Inc., The Walt Disney Company, FetchTV Pty Ltd., Nine Entertainment Co. Pty Limited, Australian Broadcasting Corporation and Seven West Media Limited among others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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