The Australia men's grooming products market size reached USD 530.92 Million in 2025. The market is expected to grow at a CAGR of 5.30% between 2026 and 2035, reaching USD 889.84 Million by 2035.
Base Year
Historical Period
Forecast Period
In 2020, the Australian Institute of Health and Welfare recorded 3.2 million individuals aged 15-24 in Australia.
The population of Australia is 25,422,788, with 49.3% being male and a median age of 37.
The Australian Institute of Health and Welfare reported in 2021 that Australia has 12.5 million males across all age groups.
Compound Annual Growth Rate
5.3%
Value in USD Million
2026-2035
*this image is indicative*
The Australia men's grooming products market growth is primarily driven by the mass price category, known for its affordability
These products are typically priced below those of premium or luxury brands, making them more accessible to a diverse range of consumers, including those who are mindful of their budgets. Consumers gain from the affordability and value of mass-market grooming products, found widely in various retail outlets, offering trusted brands suitable for daily use. Businesses benefit from a broad consumer base, sales volume, brand recognition, market reach, innovation, and partnerships.
Consumers enjoy premium grooming items with top-notch quality, luxury, effective results, exclusive ingredients, specialized solutions, and elevated status. Businesses reap higher profits, brand positioning, innovation, partnerships, and exclusivity, stimulating demand and expansion.
In July 2023, Aussie men's grooming brand Stuff, made its mark. Available in 1600 outlets like Woolworths, it was the first Australian men's brand at Sephora. The complete Stuff range, vegan and locally sourced, features head-to-body wash, deodorant, face wash, scrub, and moisturiser.
"Australia Men's Grooming Products Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Price Category
Market Breakup by Distribution Channel
Market Breakup by Region
The Australia men’s grooming products market key players are:
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The market was valued at USD 530.92 Million in 2025.
The market is projected to grow at a CAGR of 5.30% between 2026 and 2035.
The revenue generated from the men’s grooming products market is expected to reach USD 889.84 Million in 2035.
The men’s grooming products market is categorised according to price category, which includes mass and premium.
The key players are The Procter & Gamble Company, Beiersdorf AG, L’ORÉAL SA, Unilever Plc and The Bearded Chap among others.
Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, speciality stores, online and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Price Category |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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