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Australia Microwave Oven Market Size, Share, Growth, Report: By Type: Grill, Solo, Convection; By Structure: Countertop, Built In; By Application: Hotel, Restaurants, Cafes, Bakeries, Others; By End Use: Residential, Commercial; By Distribution Channel: Multi-Brand Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
Australia Microwave Oven Market Outlook
The Australia microwave oven market size was valued at USD 181.87 million in 2023. The market is further projected to grow at a CAGR of 3.6% between 2024 and 2032, reaching a value of USD 250.76 million by 2032.
Key Takeaways
- Australia’s growing demand for smart kitchen appliances has led to a surge in the adoption of advanced microwave ovens.
- Key players in the market are Panasonic Australia Pty Ltd., Whirlpool (Australia) Pty Ltd., and LG Electronics Australia Pty Ltd.
- LG offers a range of microwave ovens with advanced features, including inverter technology. The LG 42L 1200W NeoChef inverter microwave is a top choice for consumers in Australia as it combines power and even heating for efficient cooking.
The fast-evolving lifestyle of consumers globally, where microwave ovens significantly reduce cooking time compared to conventional methods, making them essential for busy households, drives Australia microwave oven market growth. Secondly, the increasing number of single-person households and dual-income families steadily boost the demand for appliances that offer convenience and efficiency.
Moreover, rising disposable income, changing consumer preferences towards smart appliances for convenience, and socio-economic factors like urbanisation contribute to the surge in demand for microwave ovens in Australia. Additionally, technological advancements in microwave ovens, such as smart features like remote control, sensors for precise cooking, and connectivity with smartphones, enhance user experience and drive market expansion.
Increasing focus on energy-efficient appliances and sustainable practices in manufacturing microwave ovens reflects consumers' environmental consciousness and influences purchasing decisions. Some examples of sustainable materials used in microwave oven manufacturing include recycled stainless steel, galvanised steel, aluminium, brass, copper, ABS plastic, PBT plastic, PVC plastic, PP plastic, tempered glass, and electrical ceramics.
Based on structure, countertop microwaves are designed to sit on kitchen countertops, offering portability and ease of installation. Built-in microwaves, on the other hand, are integrated into kitchen cabinetry or walls, providing a seamless look, and saving countertop space.
Grill microwaves combine microwave technology with grilling functions for versatile cooking options. Solo microwaves are basic models ideal for simple heating and defrosting tasks. However, convection microwaves hold a significant Australia microwave oven market share as they offer additional features like baking and roasting capabilities due to the presence of a fan that circulates hot air within the oven for even cooking results.
Market Segmentation
Australia Microwave Oven Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Grill
- Solo
- Convection
Market Breakup by Structure
- Countertop
- Built In
Market Breakup by Application
- Hotel
- Restaurants
- Cafes
- Bakeries
- Others
Market Breakup by End Use
- Residential
- Commercial
Market Breakup by Distribution Channel
- Multi-Brand Stores
- Exclusive Stores
- Online Stores
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Market players are incorporating features in microwave, such as steam cooking capabilities, sensor cooking programs, and grilling or baking options for healthier food preparation methods.
- Panasonic Australia Pty Ltd.
- Whirlpool (Australia) Pty Ltd.
- LG Electronics Australia Pty Ltd.
- Samsung Electronics Australia Pty Ltd.
- BSH Home Appliances Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Structure |
|
| Breakup by Application |
|
| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Microwave Oven Market Overview
8.1 Key Industry Highlights
8.2 Australia Microwave Oven Historical Market (2018-2023)
8.3 Australia Microwave Oven Market Forecast (2024-2032)
9 Australia Microwave Oven Market by Type
9.1 Grill
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Solo
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Convection
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
10 Australia Microwave Oven Market by Structure
10.1 Countertop
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Built In
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Microwave Oven Market by Application
11.1 Hotel
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Restaurants
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Cafes
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Bakeries
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Australia Microwave Oven Market by End Use
12.1 Residential
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Commercial
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Australia Microwave Oven Market by Distribution Channel
13.1 Multi-Brand Stores
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Exclusive Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Online Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 Australia Microwave Oven Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Victoria
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Queensland
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Western Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code - 851650)
17.1 Major Importing Countries
17.1.1 By Volume
17.1.2 By Value
17.2 Major Exporting Countries
17.2.1 By Volume
17.2.2 By Value
18 Price Analysis
19 Competitive Landscape
19.1 Market Structure
19.2 Company Profiles
19.2.1 Panasonic Australia Pty Ltd.
19.2.1.1 Company Overview
19.2.1.2 Product Portfolio
19.2.1.3 Demographic Reach and Achievements
19.2.1.4 Certifications
19.2.2 Whirlpool (Australia) Pty Ltd.
19.2.2.1 Company Overview
19.2.2.2 Product Portfolio
19.2.2.3 Demographic Reach and Achievements
19.2.2.4 Certifications
19.2.3 LG Electronics Australia Pty Ltd.
19.2.3.1 Company Overview
19.2.3.2 Product Portfolio
19.2.3.3 Demographic Reach and Achievements
19.2.3.4 Certifications
19.2.4 Samsung Electronics Australia Pty Ltd.
19.2.4.1 Company Overview
19.2.4.2 Product Portfolio
19.2.4.3 Demographic Reach and Achievements
19.2.4.4 Certifications
19.2.5 BSH Home Appliances Pty Ltd.
19.2.5.1 Company Overview
19.2.5.2 Product Portfolio
19.2.5.3 Demographic Reach and Achievements
19.2.5.4 Certifications
19.2.6 Others
20 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Microwave Oven Market: Key Industry Highlights, 2018 and 2032
2. Australia Microwave Oven Historical Market: Breakup by Type (USD Million), 2018-2023
3. Australia Microwave Oven Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Australia Microwave Oven Historical Market: Breakup by Structure (USD Million), 2018-2023
5. Australia Microwave Oven Market Forecast: Breakup by Structure (USD Million), 2024-2032
6. Australia Microwave Oven Historical Market: Breakup by Application (USD Million), 2018-2023
7. Australia Microwave Oven Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Australia Microwave Oven Historical Market: Breakup by End Use (USD Million), 2018-2023
9. Australia Microwave Oven Market Forecast: Breakup by End Use (USD Million), 2024-2032
10. Australia Microwave Oven Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
11. Australia Microwave Oven Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
12. Australia Microwave Oven Historical Market: Breakup by Region (USD Million), 2018-2023
13. Australia Microwave Oven Market Forecast: Breakup by Region (USD Million), 2024-2032
14. Major Importing Countries by Volume
15. Major Exporting Countries by Volume
16. Major Importing Countries by Value
17. Major Exporting Countries by Value
18. Australia Microwave Oven Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 181.87 million.
The market is expected to grow at a CAGR of 3.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 250.76 million by 2032.
The market is being driven due to the busy lifestyles of the working population and consumer interest in healthier cooking options influencing product development.
Key trends aiding the market expansion include the demand for smart features like connectivity and automation, growth in urbanisation leading to smaller living spaces favoring compact appliances, focus on energy efficiency and multi-functionality in microwave designs.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Different applications of microwave oven are hotel, restaurants, cafes, and bakeries, among others.
Based on structure, the market segmentations include countertop and built in.
Grill, solo, and convection microwaves are considered in the report.
Key players in the market are Panasonic Australia Pty Ltd., Whirlpool (Australia) Pty Ltd., LG Electronics Australia Pty Ltd., Samsung Electronics Australia Pty Ltd., and BSH Home Appliances Pty Ltd., among others.
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