Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+
Industry Domains
Add 2 More Reports For 20% off
Australia On-Demand Home Services Market Report Overview
The Australia on-demand home services market attained a value of USD 153.40 Million in 2025 and is projected to expand at a CAGR of 14.40% through 2035. The market is further expected to achieve USD 588.96 Million by 2035. Increased use of digital booking websites is allowing service providers to connect to verified professionals in a short span of time, helping in meeting their maintenance demands and making the best use of their workforce.
Key Market Trends and Insights
- Digital platforms are simplifying service discovery, booking, payments, and provider coordination, improving convenience and accelerating adoption of on-demand services across Australia.
- Same-day and rapid-response services are gaining popularity, as consumers increasingly prioritize immediate assistance, flexible scheduling, and faster completion of household tasks.
- AI, automation, and smart technologies are enhancing service delivery, enabling personalized experiences, efficient workforce coordination, and improved operational productivity.
Market Size & Forecast
- Market Size in 2025: USD 153.40 Million
- Projected Market Size in 2035: USD 588.96 Million
- CAGR from 2026 to 2035: 14.40%
- Fastest-Growing Regional Market: Queensland
Due to aging houses and maintenance requirements of residential properties in Australia, there is an increased need for services such as plumbing, electrical, cleaning, and repair services. At the same time, there is an increased need for property managers and real estate organizations to use central digital platforms for coordinating multiple service providers and arranging scheduled jobs.
The Australia on-demand home services market is further evolving in terms of the transition of digital platforms beyond simple service matching and towards managed technology-driven service delivery. For example, Airtasker is continuing to expand its capabilities and global presence through offering matching services between consumers and providers in areas like cleaning, repairs, assembling, gardening, and removals. One way of measuring demand for this type of service can be provided by the data published by government sites that claim in 2024, only 2% of Australians did not have access to the internet, compared to 16% in 2010.
On the other hand, business-oriented use of this product is emerging in terms of opportunities associated with improved workforce management and service response. Businesses need fast service matching, transparent pricing and payment options, ratings system, and more categories of services available for increasing repeat sales. The Australia on-demand home services market presents a significant opportunity for players that will offer solutions for creating professional networks and services specifically designed for property management companies and real estate agencies. For example, in May 2025, PropApp launched in Australia, empowering homeowners and movers with digital tools to simplify property management and relocation.
Compound Annual Growth Rate
14.4%
Value in USD Million
2026-2035
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Key Trends and Recent Developments
A direct-to-consumer streaming app was created by Cricket Australia as an indication that people were increasingly using digital platforms for the provision of specialized services. Direct-to-customer digital platforms could be developed by home service companies, which would allow customers to easily schedule services.
Shop Pay Installments were introduced in Australia by Affirm and Shopify. They provided customers with increased flexibility in payment options and thus enabled them to afford their online purchases better. Companies could adopt the same payment method to allow customers to book their home services easily, boosting the overall growth in the Australia on-demand home services market.
News24 established Australia's first ever 24 hours-a-day live news channel owing to the rising need for digital services that are accessible anytime. On-demand service platforms are able to provide 24/7 service booking and support services due to the rising demands for instant service accessibility.
Giggy’s marketing strategy was enhanced through expanding the digital visibility in order to attract Australians looking for local services. Other businesses in the Australia on-demand home services market have the option to make use of search optimization and digital marketing efforts in order to attract customers looking for local services.
AI-Enabled Tradie Platforms and Smarter Service Matching
Product development with artificial intelligence is becoming a critical trend for on-demand home service providers in Australia, especially for those looking to enhance lead generation quality, provider productivity, and bookings conversion. In September 2026, Robotics Australia Group made its debut to accelerate automation adoption, helping businesses improve efficiency, productivity, and technology integration across operations. This shows the Australia on-demand home services market trend of moving away from basic lead generation to intelligent platform development. Digital adoption forms the basis of this trend, as efforts by the government to develop the digital economy continue to support technology utilization by firms in Australia.
Government-Backed Energy Efficiency Upgrades Generating Demand for On-Demand Services
Government energy efficiency programs are opening new opportunities in the Australia on-demand home services market for platforms to help homeowners link up with certified installers for various energy-efficient home upgrades. The Australian Government's AUD 1 billion Household Energy Upgrades Fund is assisting in more than 10,000 energy efficiency upgrades in over 4,100 homes. On the other hand, in August 2026, Victoria’s Midday Power Saver initiative encouraged households to shift electricity usage, reducing costs, and supporting efficient energy consumption. Platforms can benefit by creating specific categories for certified electricians, installers, assessors, and retrofit professionals.
Electrification Services and Specialized Installer Networks
The movement toward electrification within households is encouraging home-service platforms to evolve from regular repair services into more lucrative installations and upgrade services, widening the Australia on-demand home services market scope. Appliances make up a significant share of energy usage in homes, which creates an opportunity for households to invest in new appliances to save costs and become less reliant on electricity. In New South Wales, Home Energy Saver program provides eligible homeowners and landlords access to either rebates amounting to AUD 4,000 or interest-free loan amounting to AUD 15,000 for heat pump hot water, reverse cycle air conditioning, induction cooktops, EV chargers, insulation, glazing, and switchboard upgrades. For example, in July 2025, Intellihub and Bunnings launched Zelora, offering integrated home electrification solutions and supporting Australia's transition toward smarter, energy-efficient households.
Growing Demand for Home-Based Care Services
Increasing demand for home-based service delivery increases the number of platforms that can support it. Jobs and Skills Australia estimated that by October 2025 there were 364,700 aged and disabled carers, which was an increase of 28,500 compared to the previous year. For companies, this creates opportunities in the Australia on-demand home services market to develop recurring booking systems, provider availability tools, and specialized home-support ecosystems. For example, in September 2024, Orderoo launched an on-demand service platform in Melbourne, connecting local house cleaners with customers seeking convenient bookings.
Property Maintenance Digitization Supporting Recurring Service Models
As property managers, landlords and multi-property companies are becoming more demanding about the coordination of maintenance, there is an opportunity to build service offerings targeting businesses rather than solely focusing on single transactions to consumers. The Australian Government’s employment forecasts reveal that the services-related industries will generate 84% of employment growth over the next five and ten years. Businesses like Airtasker currently allow customers to make contact with local service providers who offer home cleaning and handyman services, boosting the Australia on-demand home services market growth. Additionally, in February 2026, SilverWater Plumbing expanded across Sydney’s metropolitan area, improving service accessibility and supporting growing demand for convenient professional plumbing solutions.
Australia On-Demand Home Services Industry Segmentation
The Expert Market Research's report titled “Australia On-Demand Home Services Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Service
- Home Care and Design
- Repair and Maintenance
- Health Wealth and Beauty
- Home Tutoring
- Others
Key Insight: Growth of the home care and design segment is motivated by factors like renovation planning, cleaning, gardening, and personalization needs, thereby boosting the overall Australia on-demand home services market development. The category of repair and maintenance receives the advantage of urgent fault fixes and routine maintenance. Services under health, wealth, and beauty receive popularity via the advantage of being offered in homes, along with personalized schedules, while home tutoring is enabled due to access to specialized education needs. Other services including moving, pet care, delivery, and household help, thus offering more scope for the development of services categories. In December 2025, Dial A Vet and Pawssum partnered to launch Australia’s first hybrid veterinary network, combining virtual and in-home care.
Market Breakup by Platform
- Online
- Offline
Key Insight: As per the Australia on-demand home services market report, online services rely on scalable discovery of providers, digital payments, automation of matchmaking, customer feedback, and repeat booking functionalities. On the other hand, the relevance of offline channels is intact where the customers rely on their trusted relationship in the area, inspection of products/services themselves, recommendations from other people, or complicated tasks that require physical evaluation prior to engagement.
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Key Insight: Metropolitan density and the need for varied services to households drive the market in New South Wales, whereas the urban market and high demand for professional maintenance support Victoria. The growth of housing and the need for wider service coverage fuels Queensland’s growth. The Australian Capital Territory utilizes urban households and professional services to drive demand. Geographically scattered communities and the need for coordinating providers benefit the Western Australia on-demand home services market. Regional tactics are becoming more reliant on the density of providers, mobility, localized knowledge, and the capacity of platforms to achieve quick matching and job delivery.
Australia On-Demand Home Services Market Share
Repair and maintenance services register the largest share of the market due to recurring household upkeep, urgent repair requirements, and strong demand for qualified tradespeople
Repair and maintenance represent the leading service segment across the Australia on-demand home services market scope owing to the number and urgency of needs regarding plumbing, electrical work, appliance repair, HVAC services, and handyman works. Consumers in Australia look up available professionals online when they are unable to postpone their maintenance needs. Service providers are creating professional networks and optimizing job matching to benefit from these intent-driven requests. Additionally, maintenance needs of landlords, property managers, and real estate agents to generate repeat bookings and drive development of the scheduling, quoting, invoicing and job tracking features to facilitate booking process. In May 2024, ROE Visual launched an Australian office, strengthening regional support, customer service capabilities, and accessibility across the local market.
The home care and design category is largely contributing to the Australia on-demand home services market revenue, led by the expansion of platforms that offer interior services, cleaning, gardening, furniture assembly, and assistance with renovations. Customers increasingly appreciate centralized channels to book specialists in one place instead of dealing with several independent professionals. In response, companies enhance the development of their service discovery tools, customer reviews, visual portfolio, and provider matching per category. Higher interest in home design and managed home environment fuels the demand for project-based flexible services and allows platforms to engage users in all kinds of home improvement activities. In June 2026, Lookout launched an AI-powered platform overhaul, improving home-care delivery through smarter coordination, automation, and personalized service management.
Online platforms capture a significant share of the market due to faster provider discovery, real-time booking, transparent comparisons, and scalable digital service coordination
The online platform segment observes exponential demand in the Australia on-demand home services market with the use of online marketplaces, customers are able to search, compare, reach out to, and book services from service providers in a single portal. Online platforms present companies with an avenue through which they can consolidate fragmented service supplies by leveraging the use of ratings and reviews, profiles, location matching, and digital communication to build consumer confidence. In February 2024, MOVEE launched an innovative online platform in Australia, simplifying customer access to convenient and digitally managed moving services.
Offline platforms are quickly gaining an expanding share of the Australia on-demand home services market as firms come up with technology solutions that reduce friction between discovering the service and completing the task. Service providers are relying on online technology to schedule appointments, communicate with customers, process payments, and coordinate staff while providing services right at customers’ homes. The blend of offline services provision with online platforms makes it easy to use professional home services across Australia.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Australia On-Demand Home Services Market Regional Analysis
New South Wales clocks in the leading market position due to dense urban households, extensive property activity, and strong demand for diverse professional services
New South Wales represents the leading regional Australia on-demand home services market, driven by high metropolitan service demands, as well as a wide distribution of residential properties that require cleaning, maintenance, repair and assistance services. Geographically dispersed demand for services in densely populated Sydney provides an opportunity to efficiently connect customers and providers via platforms. Property management activities provide a basis for the development of business tools related to the coordination of maintenance tasks. In December 2025, Hello Electrical launched same-day electrician services in Sydney, meeting demand for faster response times and convenient emergency assistance.
Queensland represents the leading growing market segment, since residential growth brings more needs for repair works, gardening, cleaning, installations, and home improvement services. Companies are able to generate value by increasing the number of provider contacts outside metropolitan areas and focusing on the provision of services in geographically dispersed neighborhoods. Growth of housing in Queensland also provides opportunities for platforms operating in newly occupied properties that need property setup, furnishing, maintenance and specialist tasks. Australia on-demand home services market players are finding competitive advantages through geographic reach, faster response and wider range of services offered.
Competitive Landscape
The industry is becoming highly competitive as Australia on-demand home service companies expand from service listings to network curation, quicker matching, and more personalized solutions for the homes. Industry leaders are investing in reliability of the services, provider verification, electronic payments, and bookings in order to distinguish their service offerings. The marketplace providers are using technology in order to match customers with relevant professionals. There are specialized providers for various service categories, including cleaning, gardening, repair, and property maintenance.
Australia on-demand home services market players are focusing increasing subscription models for recurring services along with forming partnerships with qualified professionals in order to increase customer retention. In addition, the pre-verified provider network and easy invoicing help companies in addressing trust issues. Industry consolidation plays an important role in increasing competition among the firms by scaling up their service offerings, geographical coverage, and platform integration to manage household service needs of the customers from one platform.
HANDY GIRL AUSTRALIA
HANDY GIRL AUSTRALIA was founded in 2007 and is based in Victoria, Australia. The unique business model of the company revolves around providing flexible job opportunities for women in domestic services and hiring skilled professionals at the same time. Handy Girl Australia functions as a NDIS registered provider of household services.
Airtasker Pty Limited
Airtasker Pty Limited was founded in 2012 and is located in Sydney, Australia. This firm uses a digital marketplace model and matches clients with service providers for different household jobs. The company's business model allows customers to post tasks flexibly and receive offers from service providers, enabling them to select the most suitable assistance.
Helpling Australia Pty Ltd.
Helpling Australia Pty Ltd., founded in Australia in 2014 and whose headquarter is located in Sydney, Australia, originally started with digital cleaning bookings and later moved towards office cleaning services. The company offers a platform that matches bookings with suitable businesses, while also facilitating invoicing and payments through the platform.
UrbanYou
UrbanYou, established in 2013 with headquarters in Australia, was a platform that offered fast booking of vetted cleaners, gardeners and handymen. The platform offers fast booking, real time quotes, cashless payments, and vetted providers.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Highlights of the Australia On-Demand Home Services Market Report
- Analysis of innovative booking models, AI-assisted matching, and verified provider ecosystems.
- Competitive profiling of platforms targeting rapid fulfillment, recurring services, and specialized household requirements.
- Service and regional analysis identifying high-potential opportunities across repairs, home care, and digital bookings.
- Strategic assessment of provider network expansion, property-management integration, and technology-driven service coordination.
Why Rely on Expert Market Research?
- Converting fragmented household service activity into practical competitive intelligence for decision-makers.
- Identifying how platforms are redesigning matching, provider verification, payments, and recurring service experiences.
- Combining industry expertise with structured primary and secondary research methodologies.
- Delivering actionable perspectives on innovation opportunities, regional expansion, service differentiation, and evolving platform business models.
Call to Action
Unlock the latest insights with our Australia on-demand home services market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
More Insight Report
Pricing Plans
Upto 15% Off
USD
-
$2499 $2249
-
$3999 $3599
-
$4999 $4249
-
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Frequently Asked Questions About This Report
The market is projected to grow at a CAGR of 14.40% between 2026 and 2035.
The on-demand home services market is categorised according to service, which includes home care and design, repair and maintenance, health, wealth, and beauty, home tutoring, and other services.
The key players are HANDY GIRL AUSTRALIA, Airtasker Pty Limited, Helpling Australia Pty Ltd., and Urban You among others.
Based on the platform, the market is divided into online and offline.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, and Western Australia among others.
In 2025, the market reached an approximate value of USD 153.40 Million.
Companies face provider shortages, uneven service quality, customer trust concerns, rising acquisition costs, complex geographic coverage, regulatory requirements, and difficulty balancing rapid fulfillment with profitable operations.
Stakeholders are expanding verified provider networks, developing AI-assisted matching, targeting property managers, integrating recurring bookings, specializing in energy upgrades, and improving transparent pricing and service quality controls.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Service |
|
| Breakup by Platform |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
- Selected Segments
- Printing Restrictions
- Excel Spreadsheet Delivered via Email
- Full Report
- Periodic Updates
- Post Sales Analysts Support
- Unlimited Prints
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
- All Segments
- Printing Restrictions
- PDF Delivered via Email
- Custom Report Layout
- Post Sales Analysts Support
- Periodic Updates
- Unlimited Prints
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
- All Segments
- Five Prints Available
- PDF Delivered via Email
- Limited Free Customization
- Post Sales Analyst Support
- Custom Report Layout
- Periodic Updates
- Unlimited Prints
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
- All Segments
- Unlimited Prints Available
- PDF & Excel Delivery via Email
- Limited Free Customization
- Post Sales Analysts Support
- Discount On Next Update
- Custom Report Layout
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Bundle Type
Flash Bundle
20% OFF
Number of Reports: 3
Small Business Bundle
25% OFF
Number of Reports: 5
Growth Bundle
30% OFF
Number of Reports: 8
Enterprise Bundle
35% OFF
Number of Reports: 10
Overview
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 80 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 100 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
- 3 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
- Free Analyst Hours
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
- 5 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
- 8 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Free Analyst Hours - 80 Hours
- Power BI Dashboards
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
- 10 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Power BI Dashboards
- Free Analyst Hours - 100 Hours
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
