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Australia Online Dating Service Market Size, Share, Forecast: By Type: Online, Traditional; By Service: Social Dating, Niche Dating, Matchmaking, Adult Dating; By Subscription: Annually, Quarterly, Monthly, Weekly; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Australia Online Dating Service Market Outlook
The Australia online dating service market size was valued at USD 66.7 million in 2023. The market is further projected to grow at a CAGR of 7.7% between 2024 and 2032, reaching a value of USD 132.1 million by 2032.
Key Takeaways
- As per industry reports, in 2023, almost 1 in 4 younger Australians met their partner online, with 24% of people aged under 44 years meeting their partner through online platforms.
- A 2017 survey revealed that 60% of respondents had engaged with online dating sites and applications, indicating the growing popularity of online dating in Australia.
- 6% of Australians have been in an open relationship, with a notable proportion being men aged 35-44 years, suggesting a growing acceptance of non-traditional relationship structures.
- Tinder, Bumble, eHarmony, and RSVP are among the most popular dating services platforms in Australia.
The growing acceptance of online dating as a reliable method to find partners, and the need for efficiency and convenience in modern dating practices has led to Australia online dating service market growth. Moreover, the significant uptake in smartphone usage has led to an increase in the number of online dating apps, providing users with opportunities for friendship, connections, and relationships. As per industry reports, meeting partners online is becoming the most common way for couples to connect, with a substantial number of Australians actively seeking partners through online dating apps. For instance, so far, a third of Australians have used online dating apps, with 35% of Aussies engaging in online dating, showcasing the widespread adoption of digital dating platforms.
The market is witnessing a significant trend towards demographic diversification, with an increasing number of older adults, including baby boomers, actively participating in online dating. Platforms like SilverSingles and OurTime specifically target older singles, offering tailored experiences and features to meet the needs of this demographic.
The market is also experiencing a rise in niche dating services in Australia, catering to specific cultural or interest-based communities. Niche platforms like HER for LGBTQ+ women, EliteSingles for professionals, and Stitch for seniors provide tailored experiences and community-focused interactions, driving user engagement and loyalty within these specific demographics.
The quarterly subscription segment also holds a significant Australia online dating service market share as major players like Tinder, Badoo, and Match.com are offering attractive deals to boost subscriptions. For instance, Tinder's lucrative offers for quarterly subscriptions are expected to further stimulate demand in this segment. Moreover, apps like Tinder and Hinge offer weekly subscription options for users who prefer short-term engagements and flexibility in their online dating interactions.
Market Segmentation
Australia Online Dating Service Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments
Market Breakup by Type
- Online
- Traditional
Market Breakup by Service
- Social Dating
- Niche Dating
- Matchmaking
- Adult Dating
Market Breakup by Subscription
- Annually
- Quarterly
- Monthly
- Weekly
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Market players are focused on technological advancements such as AI-driven matchmaking to cater to the evolving needs of users in the digital dating landscape.
- MTCH Technology Services Limited
- Bumble Group
- Cupid Media Pty Ltd
- The Badoo Group
- eHarmony Australia Pty Ltd
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
|
| Breakup by Service |
|
| Breakup by Subscription |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Online Dating Service Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Online Dating Service Historical Market (2018-2023)
8.3 Asia Pacific Online Dating Service Market Forecast (2024-2032)
9 Australia Online Dating Service Market Overview
9.1 Key Industry Highlights
9.2 Australia Online Dating Service Historical Market (2018-2023)
9.3 Australia Online Dating Service Market Forecast (2024-2032)
10 Australia Online Dating Service Market by Type
10.1 Online
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Traditional
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Online Dating Service Market by Service
11.1 Social Dating
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Niche Dating
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Matchmaking
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Adult Dating
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
12 Australia Online Dating Service Market by Subscription
12.1 Annually
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Quarterly
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Monthly
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Weekly
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
13 Australia Online Dating Service Market by Region
13.1 New South Wales
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Victoria
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Queensland
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Australian Capital Territory
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Western Australia
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 MTCH Technology Services Limited
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Bumble Group
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Cupid Media Pty Ltd
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 The Badoo Group
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 eHarmony Australia Pty Ltd
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Online Dating Service Market: Key Industry Highlights, 2018 and 2032
2. Australia Online Dating Service Market: Key Industry Highlights, 2018 and 2032
3. Australia Online Dating Service Historical Market: Breakup by Type (USD Million), 2018-2023
4. Australia Online Dating Service Market Forecast: Breakup by Type (USD Million), 2024-2032
5. Australia Online Dating Service Historical Market: Breakup by Service (USD Million), 2018-2023
6. Australia Online Dating Service Market Forecast: Breakup by Service (USD Million), 2024-2032
7. Australia Online Dating Service Historical Market: Breakup by Subscription (USD Million), 2018-2023
8. Australia Online Dating Service Market Forecast: Breakup by Subscription (USD Million), 2024-2032
9. Australia Online Dating Service Historical Market: Breakup by Region (USD Million), 2018-2023
10. Australia Online Dating Service Market Forecast: Breakup by Region (USD Million), 2024-2032
11. Australia Online Dating Service Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 66.7 million.
The market is expected to grow at a CAGR of 7.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 132.1 million by 2032.
The market is being driven due to increasing popularity of online dating platforms like Tinder, Bumble, Badoo, and others, the rising penetration of the internet, and the growing acceptance of online dating as a reliable method to find partners.
Key trends aiding the market expansion include the presence of well-known dating platforms, the shift in social norms towards online dating, and the continuous technological advancements such as AI-driven matchmaking and enhanced algorithms.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Based on service, the market segmentations include social dating, niche dating, matchmaking, and adult dating.
Annually, quarterly, monthly, and weekly subscriptions are considered in the report.
Key players in this market include MTCH Technology Services Limited, Bumble Group, Cupid Media Pty Ltd, The Badoo Group, and eHarmony Australia Pty Ltd, among others.
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