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The Australia protein supplements market size reached USD 200.32 million in 2023. The market is expected to grow at a CAGR of 5.05% between 2024 and 2032, reaching USD 313.32 million by 2032.
Protein bars contribute to the Australia protein supplements market growth due to their ability to meet fast-paced nutritional requirements
They are portable and can be consumed on the move, making them well-suited for individuals with busy schedules, athletes, or those seeking a fast, nutritious snack. Protein bars offer convenient, pre-portioned nutrition for those on the move and athletes. Packed with essential nutrients, they aid in weight management and muscle recovery and come in various flavours to suit dietary preferences. Their long shelf life adds to convenience, and rising demand is driving increased production.
In August 2023, Ferndale Foods Australia invested A$20m ($13.1m) in a new manufacturing facility to cater to the rising demand for healthier bars and snacks. The FoodLine Australia facility, situated in Ballarat, Victoria, is projected to produce 180 million bars each year.
Ready-to-drink (RTD) protein shakes offer unmatched convenience in portable packaging. They ensure rapid absorption for post-workout recovery, require no preparation, and come in diverse flavours. With added nutrients and portion control, they are perfect for busy lifestyles and easy consumption during travel.
Australia Protein Supplements Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Form
Market Breakup by Source
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Region
The Australia protein supplement market key players are Vitaco Health Australia Pty Ltd., Glanbia Performance Nutrition Pty Limited, Hi-Performance Health Pty. Ltd., MusclePharm® Corporation, Bioflex Nutrition, Body Science International Pty Ltd., and True Protein Pty Ltd. among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Form |
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Breakup by Source |
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Breakup by Application |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Protein Supplements Market Overview
8.1 Key Industry Highlights
8.2 Australia Protein Supplements Historical Market (2018-2023)
8.3 Australia Protein Supplements Market Forecast (2024-2032)
9 Australia Protein Supplements Market by Type
9.1 Casein
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Whey Protein
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Egg Protein
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Soy Protein
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Others
10 Australia Protein Supplements Market by Form
10.1 Protein Powder
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Protein Bars
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Ready to Drink
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Australia Protein Supplements Market by Source
11.1 Animal-Based
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Plant-Based
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Australia Protein Supplements Market by Application
12.1 Sports Nutrition
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Functional Food
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Australia Protein Supplements Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Specialty Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Australia Protein Supplements Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Victoria
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Queensland
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Western Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicator for Price
15.4 Key Indicator for Demand
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Vitaco Health Australia Pty Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Glanbia Performance Nutrition Pty Limited
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Hi-Performance Health Pty. Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 MusclePharm® Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Bioflex Nutrition
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Body Science International Pty Ltd.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 True Protein Pty Ltd.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Protein Supplements Market: Key Industry Highlights, 2018 and 2032
2. Australia Protein Supplements Historical Market: Breakup by Type (USD Million), 2018-2023
3. Australia Protein Supplements Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Australia Protein Supplements Historical Market: Breakup by Form (USD Million), 2018-2023
5. Australia Protein Supplements Market Forecast: Breakup by Form (USD Million), 2024-2032
6. Australia Protein Supplements Historical Market: Breakup by Source (USD Million), 2018-2023
7. Australia Protein Supplements Market Forecast: Breakup by Source (USD Million), 2024-2032
8. Australia Protein Supplements Historical Market: Breakup by Application (USD Million), 2018-2023
9. Australia Protein Supplements Market Forecast: Breakup by Application (USD Million), 2024-2032
10. Australia Protein Supplements Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
11. Australia Protein Supplements Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
12. Australia Protein Supplements Historical Market: Breakup by Region (USD Million), 2018-2023
13. Australia Protein Supplements Market Forecast: Breakup by Region (USD Million), 2024-2032
14. Australia Protein Supplements Market Structure
The market is estimated to be valued at USD 200.32 million in 2023.
The market is projected to grow at a CAGR of 5.05% between 2024 and 2032.
The revenue generated from the market is expected to reach USD 313.32 million in 2032.
The protein supplement market is categorised according to type, which includes casein, whey protein, egg protein, soy protein and others.
The key players are Vitaco Health Australia Pty Ltd., Glanbia Performance Nutrition Pty Limited, Hi-Performance Health Pty. Ltd., MusclePharm® Corporation, Bioflex Nutrition, Body Science International Pty Ltd., and True Protein Pty Ltd. among others.
Based on the form, the market is divided into protein powder, protein bars and ready-to-drink.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, and Western Australia among others
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