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Australia Protein Supplements Market

Australia Protein Supplements Market Size, Share, Growth: By Type: Casein, Whey Protein, Egg Protein, Soy Protein, Others; By Form: Protein Powder, Protein Bars, Ready to Drink; By Source: Animal-Based, Plant-Based; By Application: Sports Nutrition, Functional Food; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032

Australia Protein Supplements Market Outlook

The Australia protein supplements market size reached USD 200.32 million in 2023. The market is expected to grow at a CAGR of 5.05% between 2024 and 2032, reaching USD 313.32 million by 2032.

 

Key Takeaways:

  • According to the Australian Sports Commission, 78% of males aged 15 and above engage in sports or physical activities weekly.
  • The Department of Health and Age Care states that sports generate around $32 billion yearly and employs 128,000 people.
  • The Department of Health and Age Care reported that approximately 13 million adults and 3 million children engage in sports annually.

 

Protein bars contribute to the Australia protein supplements market growth due to their ability to meet fast-paced nutritional requirements

They are portable and can be consumed on the move, making them well-suited for individuals with busy schedules, athletes, or those seeking a fast, nutritious snack. Protein bars offer convenient, pre-portioned nutrition for those on the move and athletes. Packed with essential nutrients, they aid in weight management and muscle recovery and come in various flavours to suit dietary preferences. Their long shelf life adds to convenience, and rising demand is driving increased production.

 

In August 2023, Ferndale Foods Australia invested A$20m ($13.1m) in a new manufacturing facility to cater to the rising demand for healthier bars and snacks. The FoodLine Australia facility, situated in Ballarat, Victoria, is projected to produce 180 million bars each year.

 

Ready-to-drink (RTD) protein shakes offer unmatched convenience in portable packaging. They ensure rapid absorption for post-workout recovery, require no preparation, and come in diverse flavours. With added nutrients and portion control, they are perfect for busy lifestyles and easy consumption during travel.

 

Australia Protein Supplements Market

 

Market Segmentation

Australia Protein Supplements Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Type

  • Casein
  • Whey Protein
  • Egg Protein
  • Soy Protein
  • Others

 

Market Breakup by Form

  • Protein Powder
  • Protein Bars
  • Ready to Drink

 

Market Breakup by Source

  • Animal-Based
  • Plant-Based

 

Market Breakup by Application

  • Sports Nutrition
  • Functional Food

 

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

 

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

 

The Australia protein supplement market key players are Vitaco Health Australia Pty Ltd., Glanbia Performance Nutrition Pty Limited, Hi-Performance Health Pty. Ltd., MusclePharm® Corporation, Bioflex Nutrition, Body Science International Pty Ltd., and True Protein Pty Ltd. among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Form
  • Source
  • Application
  • Distribution Channel
  • Region
Breakup by Type
  • Casein
  • Whey Protein
  • Egg Protein
  • Soy Protein
  • Others
Breakup by Form
  • Protein Powder
  • Protein Bars
  • Ready to Drink
Breakup by Source
  • Animal-Based
  • Plant-Based
Breakup by Application
  • Sports Nutrition
  • Functional Food
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory 
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Vitaco Health Australia Pty Ltd.
  • Glanbia Performance Nutrition Pty Limited
  • Hi-Performance Health Pty. Ltd.
  • MusclePharm® Corporation
  • Bioflex Nutrition 
  • Body Science International Pty Ltd.
  • True Protein Pty Ltd.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key  Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Australia Protein Supplements Market Overview

    8.1    Key Industry Highlights
    8.2    Australia Protein Supplements Historical Market (2018-2023) 
    8.3    Australia Protein Supplements Market Forecast (2024-2032)
9    Australia Protein Supplements Market by Type
    9.1    Casein
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Whey Protein
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
    9.3    Egg Protein
        9.3.1    Historical Trend (2018-2023)
        9.3.2    Forecast Trend (2024-2032)
    9.4    Soy Protein
        9.4.1    Historical Trend (2018-2023)
        9.4.2    Forecast Trend (2024-2032)
    9.5    Others
10    Australia Protein Supplements Market by Form
    10.1    Protein Powder
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Protein Bars
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Ready to Drink
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
11    Australia Protein Supplements Market by Source
    11.1    Animal-Based
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Plant-Based
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    Australia Protein Supplements Market by Application
    12.1    Sports Nutrition
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Functional Food
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
13    Australia Protein Supplements Market by Distribution Channel
    13.1    Supermarkets and Hypermarkets
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Convenience Stores
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Specialty Stores
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    Online
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Australia Protein Supplements Market by Region
    14.1    New South Wales
        14.1.1    Historical Trend (2018-2023)
        14.1.2    Forecast Trend (2024-2032)
    14.2    Victoria
        14.2.1    Historical Trend (2018-2023)
        14.2.2    Forecast Trend (2024-2032)
    14.3    Queensland
        14.3.1    Historical Trend (2018-2023)
        14.3.2    Forecast Trend (2024-2032)
    14.4    Australian Capital Territory 
        14.4.1    Historical Trend (2018-2023)
        14.4.2    Forecast Trend (2024-2032)
    14.5    Western Australia
        14.5.1    Historical Trend (2018-2023)
        14.5.2    Forecast Trend (2024-2032)
    14.6    Others
15    Market Dynamics
    15.1    SWOT Analysis
        15.1.1    Strengths
        15.1.2    Weaknesses
        15.1.3    Opportunities
        15.1.4    Threats
    15.2    Porter’s Five Forces Analysis
        15.2.1    Supplier’s Power
        15.2.2    Buyer’s Power
        15.2.3    Threat of New Entrants
        15.2.4    Degree of Rivalry
        15.2.5    Threat of Substitutes
    15.3    Key Indicator for Price
    15.4    Key Indicator for Demand
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Vitaco Health Australia Pty Ltd. 
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Glanbia Performance Nutrition Pty Limited 
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Hi-Performance Health Pty. Ltd. 
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    MusclePharm® Corporation 
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Bioflex Nutrition 
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Body Science International Pty Ltd. 
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    True Protein Pty Ltd. 
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Australia Protein Supplements Market: Key Industry Highlights, 2018 and 2032
2.    Australia Protein Supplements Historical Market: Breakup by Type (USD Million), 2018-2023
3.    Australia Protein Supplements Market Forecast: Breakup by Type (USD Million), 2024-2032
4.    Australia Protein Supplements Historical Market: Breakup by Form (USD Million), 2018-2023
5.    Australia Protein Supplements Market Forecast: Breakup by Form (USD Million), 2024-2032
6.    Australia Protein Supplements Historical Market: Breakup by Source (USD Million), 2018-2023
7.    Australia Protein Supplements Market Forecast: Breakup by Source (USD Million), 2024-2032
8.    Australia Protein Supplements Historical Market: Breakup by Application (USD Million), 2018-2023
9.    Australia Protein Supplements Market Forecast: Breakup by Application (USD Million), 2024-2032
10.    Australia Protein Supplements Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
11.    Australia Protein Supplements Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
12.    Australia Protein Supplements Historical Market: Breakup by Region (USD Million), 2018-2023
13.    Australia Protein Supplements Market Forecast: Breakup by Region (USD Million), 2024-2032
14.    Australia Protein Supplements Market Structure

Key Questions Answered in the Report

The market is estimated to be valued at USD 200.32 million in 2023.

The market is projected to grow at a CAGR of 5.05% between 2024 and 2032.

The revenue generated from the market is expected to reach USD 313.32 million in 2032.

The protein supplement market is categorised according to type, which includes casein, whey protein, egg protein, soy protein and others.

The key players are Vitaco Health Australia Pty Ltd., Glanbia Performance Nutrition Pty Limited, Hi-Performance Health Pty. Ltd., MusclePharm® Corporation, Bioflex Nutrition, Body Science International Pty Ltd., and True Protein Pty Ltd. among others.

Based on the form, the market is divided into protein powder, protein bars and ready-to-drink.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, and Western Australia among others

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