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Australia Seltzer Market Size, Share, Trends, Growth, Report: By ABV Content: 1% to 4.9%, 5% to 6.9%, 7% and Above; By Packaging Material: Cans, Glass, Others; By Flavour: Cherry, Grapefruit, Mango, Lime, Others; By Distribution Channel: Supermarkets and Hypermarkets, Others; Regional Analysis; Competitive Landscape; 2024-2032
Australia Seltzer Market Outlook
The Australia seltzer market size is projected to grow at a CAGR of 17.54% between 2024 and 2032.
Key Takeaways:
- According to the Australian Bureau of Statistics, around 20.5% of adults reported consuming five or more standard drinks per day monthly.
- According to Australian Bureau of Statistics in 2022, males were more prone to consuming over 14 standard drinks than females.
- In August 2021, Coca-Cola Australia launched Topo Chico® Hard Seltzer, marking its debut by blending alcohol and natural flavours.
Cans contribute to the Australia seltzer market growth, as they are the preferred packaging due to aluminium’s high recyclability, appealing to environmentally conscious consumers
Can provide the seltzer market with lightweight, environmentally friendly portability, excellent protection, rapid cooling, customizable branding, cost-effectiveness, and shatterproof design, thus, meeting various consumer preferences and industry demands.
Glass packaging in the seltzer sector presents a premium image, maintains taste, offers recyclability, aesthetic allure, absence of metallic flavours, sustainability, and flavours-sealing properties, appealing to quality-conscious consumers seeking elegance in their beverage choices from brands offering a wide range of seltzer flavours.
In September 2023, White Claw introduced its latest drink, White Claw REFRSHR Alcoholic Lemonade, in Australia. This new take on classic hard lemonade offers four gluten-free options with natural ingredients, 1g carbs, and 90 calories each, including unique flavours like Limón with Calamansi.
Market Segmentation
Australia Seltzer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by ABV Content
- 1% to 4.9%
- 5% to 6.9%
- 7% and Above
Market Breakup by Packaging Material
- Cans
- Glass
- Others
Market Breakup by Flavour
- Cherry
- Grapefruit
- Mango
- Lime
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Online Channels
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia seltzer market key players are Campari Australia Pty Limited, San Juan Seltzer Inc., WAYWARD BREWING CO., Canvas Drinks Co. Pty Ltd., FELLR DRINKS PTY LTD., Gravity Drinks Co., and Saintly Beverage Co Pty Ltd. among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by ABV Content |
|
| Breakup by Packaging Material |
|
| Breakup by Flavour |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Seltzer Market Overview
8.1 Key Industry Highlights
8.2 Australia Seltzer Historical Market (2018-2023)
8.3 Australia Seltzer Market Forecast (2024-2032)
9 Australia Seltzer Market by ABV Content
9.1 1% to 4.9%
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 5% to 6.9%
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 7% and Above
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
10 Australia Seltzer Market by Packaging Material
10.1 Cans
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Glass
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Others
11 Australia Seltzer Market by Flavour
11.1 Cherry
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Grapefruit
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Mango
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Lime
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Australia Seltzer Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Online Channels
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Others
13 Australia Seltzer Market by Region
13.1 New South Wales
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Victoria
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Queensland
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Australian Capital Territory
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Western Australia
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicator for Price
14.4 Key Indicator for Demand
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Campari Australia Pty Limited
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 San Juan Seltzer Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 WAYWARD BREWING CO.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Canvas Drinks Co. Pty Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 FELLR DRINKS PTY LTD.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Gravity Drinks Co.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Saintly Beverage Co Pty Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Seltzer Market: Key Industry Highlights, 2018 and 2032
2. Australia Seltzer Historical Market: Breakup by ABV Content (USD Million), 2018-2023
3. Australia Seltzer Market Forecast: Breakup by ABV Content (USD Million), 2024-2032
4. Australia Seltzer Historical Market: Breakup by Packaging Material (USD Million), 2018-2023
5. Australia Seltzer Market Forecast: Breakup by Packaging Material (USD Million), 2024-2032
6. Australia Seltzer Historical Market: Breakup by Flavor (USD Million), 2018-2023
7. Australia Seltzer Market Forecast: Breakup by Flavor (USD Million), 2024-2032
8. Australia Seltzer Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Australia Seltzer Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Australia Seltzer Historical Market: Breakup by Region (USD Million), 2018-2023
11. Australia Seltzer Market Forecast: Breakup by Region (USD Million), 2024-2032
12. Australia Seltzer Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 17.54% between 2024 and 2032.
The market is categorised according to packaging type, which includes cans, glass, and others.
The key players are Campari Australia Pty Limited, San Juan Seltzer Inc., WAYWARD BREWING CO., Canvas Drinks Co. Pty Ltd., FELLR DRINKS PTY LTD., Gravity Drinks Co., and Saintly Beverage Co Pty Ltd. among others.
Based on the flavour, the market is divided into cherry, grapefruit, mango, lime, and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, and Western Australia among others.
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