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Australia Smartphones Market Size, Share, Growth, Analysis: By Operating System: Android, iOS, Others; By Display Technology: OLED Technology, LCD Technology; By RAM Capacity: Below 4GB, 4GB - 8GB, Over 8GB; By Price Range; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Australia Smartphones Market Outlook
The Australia smartphones market size reached USD 5.59 billion in 2023. The market is expected to grow at a CAGR of 2.0% between 2024 and 2032, reaching USD 6.73 billion by 2032.
Key Takeaways:
- As per the Australian Bureau of Statistics, film and video production enterprises surpassed subscription broadcasters and channel providers in total income, reaching $4,575.3 million, thereby contributing to the increased demand for smartphones.
- In 2023, Telstra, Australia's largest mobile operator, stated that the demand for 5G data on their mobile network is increasing by more than 30% annually.
- According to the World Bank, as of 2021, approximately 96% of Australia's population is reported to be utilising the internet.
OLED technology enhances the Australia smartphone market growth by providing displays that offer superior image quality over LCDs. This is because each pixel emits its light, resulting in true blacks and vibrant colours.
OLED technology in smartphones provides exceptional image quality with deep blacks, vivid colours, lightweight builds, bendable, curved displays, energy efficiency, reliable colour precision, brightness, and quicker refresh rates for seamless animations.
LCD technology advantages in smartphones encompass economical pricing, resilience against screen burn-in, enhanced outdoor visibility, steady brightness, and colour precision from various viewing angles.
In 2023, HMD Global, the brand behind Nokia smartphones, debuted its inaugural repairable smartphone, pledging $20 AUD for each April sale.
Market Segmentation
Australia Smartphones Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Operating System
- Android
- iOS
- Others
Market Breakup by Display Technology
- OLED Technology
- LCD Technology
Market Breakup by RAM Capacity
- Below 4GB
- 4GB - 8GB
- Over 8GB
Market Breakup by Price Range
- Ultra-Low-End (Less Than $100)
- Low-End ($100-<$200)
- Mid-Range ($200-<$400)
- Mid- to High-End ($400-<$600)
- High-End ($600-<$800)
- Premium ($800-<$1000)
- Ultra-Premium ($1000 and above)
Market Breakup by Distribution Channel
- OEMs
- Retailers
- E-Commerce
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia smartphones market key players are Apple Inc., Samsung Electronics Australia Pty Limited, Huawei Technologies Co., Ltd, Motorola Mobility LLC, and Cell8 Pty Limited among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Operating System |
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| Breakup by Display Technology |
|
| Breakup by RAM Capacity |
|
| Breakup by Price Range |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Smartphones Market Overview
8.1 Key Industry Highlights
8.2 Australia Smartphones Historical Market (2018-2023)
8.3 Australia Smartphones Market Forecast (2024-2032)
9 Australia Smartphones Market by Operating System
9.1 Android
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 iOS
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Others
10 Australia Smartphones Market by Display Technology
10.1 OLED Technology
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 LCD Technology
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Smartphones Market by RAM Capacity
11.1 Below 4GB
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 4GB - 8GB
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Over 8GB
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Smartphones Market by Price Range
12.1 Ultra-Low-End (Less Than $100)
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Low-End ($100-<$200)
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mid-Range ($200-<$400)
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Mid- to High-End ($400-<$600)
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 High-End ($600-<$800)
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Premium ($800-<$1000)
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Ultra-Premium ($1000 and above)
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
13 Australia Smartphones Market by Distribution Channel
13.1 OEMs
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Retailers
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 E-Commerce
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
14 Australia Smartphones Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Victoria
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Queensland
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Western Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code – 851713)
17.1 Major Importing Countries
17.1.1 By Volume
17.1.2 By Value
17.2 Major Exporting Countries
17.2.1 By Volume
17.2.2 By Value
18 Price Analysis
19 Competitive Landscape
19.1 Market Structure
19.2 Company Profiles
19.2.1 Apple Inc
19.2.1.1 Company Overview
19.2.1.2 Product Portfolio
19.2.1.3 Demographic Reach and Achievements
19.2.1.4 Certifications
19.2.2 Samsung Electronics Australia Pty Limited
19.2.2.1 Company Overview
19.2.2.2 Product Portfolio
19.2.2.3 Demographic Reach and Achievements
19.2.2.4 Certifications
19.2.3 Huawei Technologies Co., Ltd
19.2.3.1 Company Overview
19.2.3.2 Product Portfolio
19.2.3.3 Demographic Reach and Achievements
19.2.3.4 Certifications
19.2.4 Motorola Mobility LLC
19.2.4.1 Company Overview
19.2.4.2 Product Portfolio
19.2.4.3 Demographic Reach and Achievements
19.2.4.4 Certifications
19.2.5 Cell8 Pty Limited
19.2.5.1 Company Overview
19.2.5.2 Product Portfolio
19.2.5.3 Demographic Reach and Achievements
19.2.5.4 Certifications
19.2.6 Others
20 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Smartphones Market: Key Industry Highlights, 2018 and 2032
2. Australia Smartphones Historical Market: Breakup by Operating System (USD Billion), 2018-2023
3. Australia Smartphones Market Forecast: Breakup by Operating System (USD Billion), 2024-2032
4. Australia Smartphones Historical Market: Breakup by Display Technology (USD Billion), 2018-2023
5. Australia Smartphones Market Forecast: Breakup by Display Technology (USD Billion), 2024-2032
6. Australia Smartphones Historical Market: Breakup by RAM Capacity (USD Billion), 2018-2023
7. Australia Smartphones Market Forecast: Breakup by RAM Capacity (USD Billion), 2024-2032
8. Australia Smartphones Historical Market: Breakup by Price Range (USD Billion), 2018-2023
9. Australia Smartphones Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
10. Australia Smartphones Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
11. Australia Smartphones Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
12. Australia Smartphones Historical Market: Breakup by Region (USD Billion), 2018-2023
13. Australia Smartphones Market Forecast: Breakup by Region (USD Billion), 2024-2032
14. Major Importing Countries by Volume
15. Major Exporting Countries by Volume
16. Major Importing Countries by Value
17. Major Exporting Countries by Value
18. Australia Smartphones Market Structure
Key Questions Answered in the Report
The market was valued at USD 5.59 billion in 2023.
The market is projected to grow at a CAGR of 2.0% between 2024 and 2032.
The revenue generated from the market is expected to reach USD 6.73 billion in 2032.
The smartphone market is categorised according to operating systems, which include android, iOS, and others.
The key players are Apple Inc., Samsung Electronics Australia Pty Limited, Huawei Technologies Co., Ltd, Motorola Mobility LLC, and Cell8 Pty Limited among others.
Based on smartphones, the market is divided into OEMs, retailers, and e-commerce.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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