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Australia Toy Market Size, Share, Trends, Growth, Forecast: By Type: Dolls, Sports and Outdoor Toys, Action Figures, Plush, Games and Puzzles, Infant and Preschool Toy, Others; By Age Group: Up to 5 Years, Between 5 to 10 Years, Above 10 Years; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Australia Toy Market Outlook
The Australia toy market size is projected to grow at a CAGR of 2.8% between 2023 and 2032.
Key Takeaways
- In 2023, the Department of Social Services Ministers stated that the Albanese Labor Government reaffirmed its dedication to Australian children and families by allocating $700,000 in additional funding to Toy Libraries Australia.
- Ministers from the Department of Social Services report that Toy Libraries Australia serves over 130,000 Australians, owning toys valued at $28 million, averaging $640 per family member.
- The Australian Bureau of Statistics reports that boys aged 0-5 make up 5.9% and girls 5.6% of the population, consequently increasing the demand of Australia toy market.
Sports and outdoor toys contribute to the Australia toy market growth by promoting physical activity, fostering healthy lifestyles, and discouraging sedentary behaviours, based on their specific category
Dolls inspire imaginative play, nurturing creativity, and emotional development in children by encouraging role-playing and social connections. With a wide array of choices, kids can explore diverse cultures, careers, and relationships, deepening their understanding of the world. Many new toys are entering the market, captivating not only children but also adults.
In August 2023, Furbies made a comeback to Australian shelves, eliciting joy among nostalgic millennials. The iconic toy was relaunched in Toymate, Kmart, and Big W, featuring a revamped appearance, five voice-activated modes, and over 600 responses, including lights, sounds, and 10 songs.
Sports and outdoor toys encourage physical activity, promoting healthy living and enhancing gross motor skills. Engaging children in active play improves coordination, while fostering teamwork and outdoor appreciation, ultimately benefiting their physical and mental health.
Market Segmentation
Australia Toy Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Dolls
- Sports and Outdoor Toys
- Action Figures
- Plush
- Games and Puzzles
- Infant and Preschool Toy
- Others
Market Breakup by Age Group
- Up to 5 Years
- Between 5 to 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Toy Stores
- Online Stores
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia toy market key players are LEGO System, Country Toys Australia, Village Toys, Hasbro Australia Limited, RPG Toms Pty Ltd among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Age Group |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Toy Market Overview
8.1 Key Industry Highlights
8.2 Australia Toy Market Historical Market (2018-2023)
8.3 Australia Toy Market Forecast (2024-2032)
9 Australia Toy Market by Type
9.1 Dolls
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Sports and Outdoor Toys
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Action Figures
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Plush
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Games and Puzzles
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Infant and Preschool Toy
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Others
10 Australia Toy Market by Age Group
10.1 Up to 5 Years
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Between 5 to 10 Years
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Above 10 Years
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Australia Toy Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Toy Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Australia Toy Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Australian Capital Territory
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Western Australia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 LEGO System A/S
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Country Toys Australia
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Village Toys
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Hasbro Australia Limited
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 RPG Toms Pty Ltd
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Toy Market: Key Industry Highlights, 2018 and 2032
2. Australia Toy Market Historical Market: Breakup by Type (USD Million), 2018-2023
3. Australia Toy Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Australia Toy Market Historical Market: Breakup by Age Group (USD Million), 2018-2023
5. Australia Toy Market Forecast: Breakup by Age Group (USD Million), 2024-2032
6. Australia Toy Market Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Australia Toy Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Australia Toy Market Historical Market: Breakup by Region (USD Million), 2018-2023
9. Australia Toy Market Forecast: Breakup by Region (USD Million), 2024-2032
10. Australia Toy Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 2.8% between 2024 and 2032.
The market is categorised according to type, which includes dolls, sports and outdoor toys, action figures, plush, games and puzzles, infant and preschool toy and others.
The key players are LEGO System, Country Toys Australia, Village Toys, Hasbro Australia Limited, RPG Toms Pty Ltd among others.
Based on the age group, the market is divided into up to 5 years, between 5 to 10 years and above 10 years.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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