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Australia Toys and Games Market Size, Share, Growth, Trends: By Age: Infants and Toddlers, Pre-schoolers , School-Age Children, Adolescents, Adults; By Product: Board Games, Outdoor Games, Electronic Games, Educational Toys, Action Figures and Dolls, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Australia Toys and Games Market Outlook
The Australia toys and games market size was valued at USD 1.56 million in 2023. The market is further projected to grow at a CAGR of 2.90% between 2024 and 2032, reaching a value of USD 2.01 million by 2032.
Key Takeaways
- Australia's toy market is driven due to country's affluent economy and growing population of children.
- The market is witnessing a rise in video game purchases through online channels, which provides consumers with convenient access to a wide range of products.
- Prominent toys and games brands in Australia are LEGO Group, RPG Toms Pty Ltd., Funtastic Limited (Toys”R”Us ANZ) Limited, and Child Education Pty Ltd.
The growth of the toys and games market is being driven due to the increasing launch of educational games, the commercialisation of favourite movies and cartoon characters, and a rising number of video game tournaments and spending on video games. The market is witnessing a shift towards educational and interactive toys that offer both fun and learning experiences for children, catering to the evolving preferences of consumers.
Additionally, the popularity of media and entertainment franchises with licensed toys based on movies, TV shows, and video games is contributing to Australia toys and games market growth. The market is also benefiting from businesses adapting to online sales channels like Amazon and Walmart Online, offering a wide range of products including video games to meet the growing demand in the digital space.
As per Australia toys and games market analysis, board games continue to be a popular product in the market, offering engaging and interactive gameplay experiences for families and friends. Outdoor games includes products like sports equipment, inflatables, and outdoor playsets. These games encourage children to stay active and spend time outdoors.
Electronic games, particularly video games, hold a significant share in the market, outpacing traditional toys and games in terms of revenue. The rise in popularity of video game tournaments and the availability of new software titles have been key drivers of growth in this segment. Educational toys are gaining traction in the market as parents increasingly prioritise toys that offer both entertainment and learning opportunities for their children. This segment focuses on products that stimulate cognitive development, creativity, and skill-building in children across different age groups.
Market Segmentation
Australia Toys and Games Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Age
- Infants and Toddlers
- Pre-schoolers
- School-Age Children
- Adolescents
- Adults
Market Breakup by Product
- Board Games
- Outdoor Games
- Electronic Games
- Educational Toys
- Action Figures and Dolls
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- Online Channels
- Others
Market Breakup by Region
- South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
Shift in consumer preferences is influencing market players to adapt their product offerings by diversifying and focusing on electronic and educational gaming experiences.
- LEGO Group
- Hasbro Australia Limited
- RPG Toms Pty Ltd.
- Funtastic Limited (Toys”R”Us ANZ) Limited
- Child Education Pty Ltd.
- LeapFrog Enterprises, Inc.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Age |
|
| Breakup by Product |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Toys and Games Market Overview
8.1 Key Industry Highlights
8.2 Australia Toys and Games Historical Market (2018-2023)
8.3 Australia Toys and Games Market Forecast (2024-2032)
9 Australia Toys and Games Market by Age
9.1 Infants and Toddlers
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Pre-schoolers
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 School-Age Children
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Adolescents
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Adults
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
10 Australia Toys and Games Market by Product
10.1 Board Games
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Outdoor Games
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Electronic Games
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Educational Toys
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Action Figures and Dolls
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Australia Toys and Games Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Speciality Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Channels
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Australia Toys and Games Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Western Australia
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Australian Capital Territory
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 LEGO Group
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Hasbro Australia Limited
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 RPG Toms Pty Ltd.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Funtastic Limited (Toys”R”Us ANZ) Limited
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Child Education Pty Ltd.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 LeapFrog Enterprises, Inc.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Australia Toys and Games Market: Key Industry Highlights, 2018 and 2032
2. Australia Toys and Games Historical Market: Breakup by Age (USD Million), 2018-2023
3. Australia Toys and Games Market Forecast: Breakup by Age (USD Million), 2024-2032
4. Australia Toys and Games Historical Market: Breakup by Product (USD Million), 2018-2023
5. Australia Toys and Games Market Forecast: Breakup by Product (USD Million), 2024-2032
6. Australia Toys and Games Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Australia Toys and Games Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Australia Toys and Games Historical Market: Breakup by Region (USD Million), 2018-2023
9. Australia Toys and Games Market Forecast: Breakup by Region (USD Million), 2024-2032
10. Australia Toys and Games Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 1.56 million.
The market is expected to grow at a CAGR of 2.90% between 2024 and 2032.
The toys and games market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 2.01 million by 2032.
The surge in buying frequency of toys and games for entertainment and educational purposes due to higher family earnings is a significant driver propelling market growth.
Key trends aiding the market expansion are increase in online shopping for toys and games, rising popularity of themed toys and games, such as LEGO, and rising video game purchasing.
Regions considered in the market are South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Based on age, the market is divided into infants and toddlers, pre-schoolers, school-age children, adolescents, and adults.
Based on product, the market segmentation include board games, outdoor games, electronic games, educational toys, and action figures and dolls, among others.
Supermarkets and hypermarkets, speciality stores, and online distribution channels are considered in the market.
Key players in the market are LEGO Group, Hasbro Australia Limited, RPG Toms Pty Ltd., Funtastic Limited (Toys”R”Us ANZ) Limited, Child Education Pty Ltd., and LeapFrog Enterprises, Inc., among others.
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