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Australia Wafer Biscuits Market Size, Share, Trends, Growth: By Form: Coated, Cream Filled; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
Australia Wafer Biscuits Market Outlook
The Australia wafer biscuits market size is projected to grow at a CAGR of 4.8% between 2024 and 2032.
Key Takeaways:
- Boys aged 0-5 constitute 5.9% and girls 5.6%, as per the Australian Bureau of Statistics, boosting the demand for wafer biscuits.
- The USDA reports Australia's food, drink, and grocery industries contributed 33% to manufacturing, generating A$116 billion in 2021.
- Australia's adult population aged 20-39 in 2022, according to the Australian Institute of Health and Welfare, stood at 7,264,645.
Coated wafer biscuits drive the Australia wafer biscuits market growth, as chocolate or flavoured glazes enhance the wafer, appealing to consumer tastes with a delicious and indulgent layer.
Coated wafer biscuits provide an enhanced taste experience with chocolate or flavoured glazes, also prolonging shelf life by serving as a moisture barrier. Their glossy appearance attracts consumers visually, while a range of flavours and textures caters to diverse preferences, making them popular in the market.
In April 2022, KitKat partnered with Lotus Biscoff, introducing the highly anticipated KitKat Chunky with Lotus Biscoff to Australian fans. This sought-after treat, a top-searched flavour on KitKat's website, combined the classic crisp wafer finger with Lotus Biscoff's caramelized biscuit spread, pleasing consumers.
Cream-filled wafer biscuits offer a decadent flavour profile with creamy fillings complementing the crisp wafer texture. The contrast in texture satisfies consumer cravings, and the customizable fillings accommodate various tastes. With a nostalgic appeal, these snacks provide comfort and attract a wide consumer base.
Market Segmentation
Australia Wafer Biscuits Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Form
- Coated
- Cream Filled
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia wafer biscuits market key players are Mars, Incorporated, Nestlé SA, Mondelez International, Inc. and Arnott’s Biscuits Limited among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Form |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Wafer Biscuits Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Wafer Biscuits Historical Market (2018-2023)
8.3 Asia Pacific Wafer Biscuits Market Forecast (2024-2032)
9 Australia Wafer Biscuits Market Overview
9.1 Key Industry Highlights
9.2 Australia Wafer Biscuits Historical Market (2018-2023)
9.3 Australia Wafer Biscuits Market Forecast (2024-2032)
10 Australia Wafer Biscuits Market by Form
10.1 Coated
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Cream Filled
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Wafer Biscuits Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Australia Wafer Biscuits Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Australian Capital Territory
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Western Australia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Mars, Incorporated
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Nestlé SA
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Mondelēz International, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Arnott’s Biscuits Limited
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Wafer Biscuits Market: Key Industry Highlights, 2018 and 2032
2. Australia Wafer Biscuits Market: Key Industry Highlights, 2018 and 2032
3. Australia Wafer Biscuits Historical Market: Breakup by Form (USD Million), 2018-2023
4. Australia Wafer Biscuits Market Forecast: Breakup by Form (USD Million), 2024-2032
5. Australia Wafer Biscuits Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Australia Wafer Biscuits Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Australia Wafer Biscuits Historical Market: Breakup by Region (USD Million), 2018-2023
8. Australia Wafer Biscuits Market Forecast: Breakup by Region (USD Million), 2024-2032
9. Australia Wafer Biscuits Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 4.8% between 2024 and 2032.
The wafer biscuits market is categorised according to form, which includes coated and cream-filled.
The key players are Mars, Incorporated, Nestlé SA, Mondelez International, Inc. and Arnott’s Biscuits Limited among others.
Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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