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Australia Wearables Market Size, Share, Growth, Forecast: By Product: Smartwatches, Head Mounted Displays, Ear Worn, Fitness Tracker and Activity Trackers, Others; By Application: Consumer Electronics, Healthcare, Enterprise and Industrial Applications, Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Australia Wearables Market Outlook
The Australia wearables market size was approximately USD 770.4 million in 2023. The market is estimated to grow at a CAGR of 12.20% between 2024 and 2032, reaching a value of USD 2170.9 million by 2032.
Key Takeaways
- Wearable technology companies have been working on strengthening device protection from external threats and data breaches, which is boosting the confidence of Australian consumers.
- Smart watches have become increasingly popular owing to their ability to track and monitor different health indicators, besides other features that provide convenience to users.
- The growing health awareness in Australia is also fuelling the growth of the market. Wearable medical devices offer information on calorie consumption, oxygen levels, blood pressure, sleep quality, and more.
Today, one in every five people in Australia own a wearable device that they use for tracking and monitoring their physical fitness and wellbeing. It is expected that with advancements in the field of IoT, the demand for wearable technologies is set to increase.
As per the Australia wearables market analysis, fitness and activity trackers are very popular among Australian people because they help them in making smarter and healthier choices every day. More than 20% of the adult population in Australia owns some kind of fitness tracking device and this number is expected to increase in the forecast period. Wearable devices for medical applications help monitor the pulse and breathing rate of people and detect anomalies in the breathing pattern to indicate early signs of infection or illness.
Further, with the miniaturisation of parts used in wearable devices (like sensors, semiconductors, and processors), they have become compact and portable, which is increasing their utility in various applications like medical, industrial, and others. For example, there is a surge in adoption of wearable devices to track the health and wellness status of employees, especially in the mining industry, and ascertain their position at any given point of time. The travel industry also utilises wearable devices to take tourists on a virtual tour of their hotels and disclose important landmarks in the region, which helps enhance visitor’s travel experience. The continuous advancements in technology and the advent of connected systems are expected to favour the Australia wearables market growth.
Market Segmentation
Australia Wearables Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Smartwatches
- Head Mounted Displays
- Ear Worn
- Fitness Tracker and Activity Trackers
- Others
Market Breakup by Application
- Consumer Electronics
- Healthcare
- Enterprise and Industrial Applications
Competitive Landscape
The manufacturers are placing a greater emphasis on technological improvements and product upgradation to meet the evolving demands of consumers and stay relevant in the market.
- Apple Inc.
- Samsung Electronics Co. Ltd.
- Google LLC (Fibit LLC)
- Xiaomi Corp.
- Fossil Group Inc.
- Meta Platforms Inc.
- Huawei Technologies Co., Ltd.
- Garmin Ltd.
- BBK Electronics Corp. Ltd. (Oppo)
- Nuheara Limited
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Application |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Wearables Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Wearables Historical Market (2018-2023)
8.3 Asia Pacific Wearables Market Forecast (2024-2032)
8.4 Asia Pacific Wearables Market Breakup by Country
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 ASEAN
8.4.5 Australia
8.4.6 Others
9 Australia Wearables Market Overview
9.1 Key Industry Highlights
9.2 Australia Wearables Historical Market (2018-2023)
9.3 Australia Wearables Market Forecast (2024-2032)
10 Australia Wearables Market by Product
10.1 Smartwatches
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Head Mounted Displays
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Ear Worn
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Fitness Tracker and Activity Trackers
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Australia Wearables Market by Application
11.1 Consumer Electronics
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Healthcare
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Enterprise and Industrial Applications
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Apple Inc.
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Samsung Electronics Co. Ltd.
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Google LLC (Fibit LLC)
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Xiaomi Corp.
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Fossil Group Inc.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Meta Platforms Inc.
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Huawei Technologies Co., Ltd.
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Garmin Ltd.
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 BBK Electronics Corp. Ltd. (Oppo)
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 Nuheara Limited
13.2.10.1 Company Overview
13.2.10.2 Product Portfolio
13.2.10.3 Demographic Reach and Achievements
13.2.10.4 Certifications
13.2.11 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Wearables Market: Key Industry Highlights, 2018 and 2032
2. Australia Wearables Market: Key Industry Highlights, 2018 and 2032
3. Australia Wearables Historical Market: Breakup by Product (USD Million), 2018-2023
4. Australia Wearables Market Forecast: Breakup by Product (USD Million), 2024-2032
5. Australia Wearables Historical Market: Breakup by Application (USD Million), 2018-2023
6. Australia Wearables Market Forecast: Breakup by Application (USD Million), 2024-2032
7. Australia Wearables Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 770.4 million.
The market is estimated to grow at a CAGR of 12.20% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 2170.9 million by 2032.
The market is driven by the growing demand for real-time monitoring of health, miniaturisation of parts, and growing digitalisation.
The key trends aiding the market expansion include the increasing tech-savvy population, adoption of wearable tech to ensure worker safety in sectors like mining, and enhanced data protection measures by companies.
The major products are smartwatches, head mounted displays, ear worn, and fitness tracker and activity trackers, among others.
The major applications of wearables include consumer electronics, healthcare, and enterprise and industrial applications.
The major players in the market are Apple Inc., Samsung Electronics Co. Ltd., Google LLC (Fibit LLC), Xiaomi Corp., Fossil Group Inc., Meta Platforms Inc., Huawei Technologies Co., Ltd., Garmin Ltd., BBK Electronics Corp. Ltd. (Oppo), and Nuheara Limited, among others.
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