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Australia Wireless Speaker Market Size, Share, Analysis: By Product Type: Standard, Soundbars; By Connectivity Type: Smart Speakers, Wi-Fi (including Combo Speakers and excluding Smart Speakers), Bluetooth; By Price Range: Low-End, Others; By End Use; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Australia Wireless Speaker Market Outlook
The Australia wireless speaker market size was valued at USD 412.8 million in 2023. The market is further projected to grow at a CAGR of 15.4% between 2024 and 2032, reaching a value of USD 1565.4 million by 2032.
Key Takeaways
- Australians are embracing smart speakers at a rapid pace, with 5.7 million Australians owning smart speakers by the end of 2018, representing 29.3% of the adult population.
- The average number of smart speakers per household increased to 1.9 from 1.7 a year ago, with 24% of owners having three or more devices.
- Voice assistants like Apple's Siri, Google Assistant, or Amazon Alexa are used by 42% of Australians, showcasing a growing trend towards voice-controlled technology.
Factors that have helped increase the Australia wireless speaker market share include the increasing demand for smart speakers, soundbars, and portable speakers, driven by the growing consumer preference for advanced audio experiences and smart home devices. The market is witnessing a surge in the adoption of wireless speakers with features like voice-first technologies, virtual assistants, and enhanced connectivity options like Bluetooth and Wi-Fi.
Moreover, the trend towards online purchasing of speakers, the introduction of hybrid speakers catering to diverse price ranges, and the rising popularity of multi-room wireless speakers are shaping the Australia wireless speaker market growth.
Smart speakers are a prominent segment in the Australia wireless speaker market and brands like Amazon, Google, and Apple lead this segment with products like Amazon Echo, Google Nest, and Apple HomePod. Consumers are increasingly adopting these speakers for hands-free control, music streaming, and smart home automation.
As per industry reports, Wi-Fi speakers, including combo speakers with Wi-Fi connectivity, are also gaining popularity among Australian consumers seeking high-quality audio streaming and multi-room audio solutions. Brands like Sonos, Bose, and Samsung offer a range of Wi-Fi speakers that provide seamless connectivity, superior sound quality, and versatile audio experiences.
Meanwhile, Bluetooth speakers remain a resilient segment in the market, known for their portability, ease of use, and universal compatibility. Brands like JBL, UE, and Sony offer a diverse range of Bluetooth speakers catering to various consumer needs and preferences.
Market Segmentation
Australia Wireless Speaker Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Standard
- Soundbars
Market Breakup by Connectivity Type
- Smart Speakers
- Wi-Fi (including Combo Speakers and excluding Smart Speakers)
- Bluetooth
Market Breakup by Price Range
- Low-End
- Mid-Range
- Premium
Market Breakup by End Use
- Residential
- Commercial
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Connectivity Type |
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| Breakup by Price Range |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Wireless Speaker Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Wireless Speaker Historical Market (2018-2023)
8.3 Asia Pacific Wireless Speaker Market Forecast (2024-2032)
9 Australia Wireless Speaker Market Overview
9.1 Key Industry Highlights
9.2 Australia Wireless Speaker Historical Market (2018-2023)
9.3 Australia Wireless Speaker Market Forecast (2024-2032)
10 Australia Wireless Speaker Market by Product Type
10.1 Standard
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Soundbars
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Australia Wireless Speaker Market by Connectivity Type
11.1 Smart Speakers
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Wi-Fi (including Combo Speakers and excluding Smart Speakers)
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Bluetooth
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Australia Wireless Speaker Market by Price Range
12.1 Low-End
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Mid-Range
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Premium
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Australia Wireless Speaker Market by End Use
13.1 Residential
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Commercial
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Australia Wireless Speaker Market by Distribution Channel
14.1 Online
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Offline
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 Australia Wireless Speaker Market by Region
15.1 New South Wales
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Victoria
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Queensland
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Australian Capital Territory
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Western Australia
15.5.1 Historical Trend (2018-2023)
15.5.2 Forecast Trend (2024-2032)
15.6 Others
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Sony Australia Limited
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 LG Electronics Australia Pty Limited
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 HARMAN International
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Edifier Australia
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Bose Pty Ltd
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Wireless Speaker Market: Key Industry Highlights, 2018 and 2032
2. Australia Wireless Speaker Market: Key Industry Highlights, 2018 and 2032
3. Australia Wireless Speaker Historical Market: Breakup by Product Type (USD Million), 2018-2023
4. Australia Wireless Speaker Market Forecast: Breakup by Product Type (USD Million), 2024-2032
5. Australia Wireless Speaker Historical Market: Breakup by Connectivity Type (USD Million), 2018-2023
6. Australia Wireless Speaker Market Forecast: Breakup by Connectivity Type (USD Million), 2024-2032
7. Australia Wireless Speaker Historical Market: Breakup by Price Range (USD Million), 2018-2023
8. Australia Wireless Speaker Market Forecast: Breakup by Price Range (USD Million), 2024-2032
9. Australia Wireless Speaker Historical Market: Breakup by End Use (USD Million), 2018-2023
10. Australia Wireless Speaker Market Forecast: Breakup by End Use (USD Million), 2024-2032
11. Australia Wireless Speaker Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
12. Australia Wireless Speaker Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
13. Australia Wireless Speaker Historical Market: Breakup by Region (USD Million), 2018-2023
14. Australia Wireless Speaker Market Forecast: Breakup by Region (USD Million), 2024-2032
15. Australia Wireless Speaker Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 412.8 million.
The market is expected to grow at a CAGR of 15.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 1565.4 million by 2032.
The market is being driven due to increasing consumer demand for smart home devices, the growing popularity of portable speakers among consumers, the rise in disposable income, and the changing music consumption habits.
Key trends aiding the market expansion include increasing demand for smart speakers, the trend towards online purchasing of speakers, and rising popularity of multi-room wireless speakers.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
In terms of connectivity type, the market is segmented into smart speakers, wi-fi (including combo speakers and excluding smart speakers), and Bluetooth speakers.
Standard and soundbar speakers are considered in the report.
Key players in this market include Sony Australia Limited, LG Electronics Australia Pty Limited, HARMAN International, Edifier Australia, and Bose Pty Ltd, among others.
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