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Global B2C E-commerce Market Size, Share, Growth, Forecast: By Type: B2C Retailers, Classifieds; By Application: Automotive, Beauty and Personal Care, Books & Stationery, Consumer Electronics, Clothing & Footwear, Home Decor & Electronics, Sports & Leisure, Travel & Tourism, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global B2C E-commerce Market Outlook
The global B2C e-commerce market reached a value of about USD 4.46 trillion in 2023. The industry is further expected to grow at a CAGR of about 9.6% in the forecast period of 2024-2032 to reach a value of around USD 10.21 trillion by 2032.
Asia Pacific to be a Significant Regional Market for B2C E-commerce
Asia Pacific dominated the B2C e-commerce industry in the forecast period. The key regional growth drivers are the global population and economic development, with China and India at the forefront. Increased internet connectivity in second-tier cities and rural areas is credited with the increase in growth. This region's underdeveloped market is a popular destination for international businesses and online buyers from all over the world. China and India are likely to see increased sales of consumer electronics and clothing, which will help the regional market flourish.
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Growing internet penetration, smartphone usage, and increasing disposable income are also anticipated to act as key market growth drivers. Brand consciousness is becoming more critical in attracting Chinese consumers because luxury goods and service providers are experiencing significant growth in China, further boosting the development of the market.
North America and Europe regions are also positioned to witness steady growth over the forecast period. Consumers in North America, especially the United States, are specific about product quality, composition, and price, fuelling their adoption of foreign brands and products. The Middle East and Africa and Latin America are expected to register considerable growth during the forecast period. The Middle East has a dynamic young population. In addition, expanding internet penetration is driving the rapidly evolving shopping e-commerce industry in the region.
The COVID-19 pandemic has impacted positively on e-commerce market since people are staying and working from home. Due to this, consumers are buying personal care, groceries, and other products from e-commerce platforms. During the coronavirus pandemic, sales of e-commerce platforms across the globe surged. Various factors like high convenience and easy payment options, continued social distancing are expected to increase the growth of the market.
B2C E-commerce: Market Segmentation
Business to Consumer (B2C) is an online platform that connects business owners with end-users to provide services and products. There are no intermediaries in the B2C structure, thus there is more competition and higher client demands in B2C e-commerce. The operation of this business model is direct: an e-commerce website provides a platform for users to shop in the same way they do in stores, but via an online catalogue, selection of things for purchase, and virtual checkout. There are numerous advantages to B2C e-commerce, including the lack of a physical presence, excellent customer service, business growth, niche marketing, lower costs, and the elimination of third-party clients.
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By type, the market is divided into:
- B2C Retailers
- Classifieds
The leading application of the B2C e-commerce industry are:
- Automotive
- Beauty and Personal Care
- Books and Stationery
- Consumer Electronics
- Clothing and Footwear
- Home Décor and Electronics
- Sports and Leisure
- Travel and Tourism
- Media and Entertainment
- Information Technology (Software)
- Others
The regional markets for B2C e-commerce industry can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Rapid Urbanisation and Digital Revolution Boosting the Market Growth
The global B2C e-commerce industry is expected to expand due to rapid urbanisation, product diversity, low pricing due to direct interaction between sellers and customers, and the digital revolution. The industry is predicted to grow rapidly over the next few years, owing to rising digital dependency and the convenience of buying on online platforms. It has developed because of a hectic lifestyle and an abundance of possibilities for shopping from the comfort of one's own home. The rise in disposable income, global per capita income, and internet penetration are the factors propelling the growth of the market. The e-commerce business has become more accessible and efficient as a result of rising technological adoption and the widespread availability of smartphones.
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The growing popularity of social media is further fuelling the demand for online purchases of a variety of goods and services. The increase is attributed to factors such as ease of doing business due to globalisation, strong logistics infrastructure, and rising demand across borders. Over the projected period, the consumer electronics and clothes and footwear segments are expected to increase at a significant rate. The increase can be due to rising internet usage and customers' growing interest in new products and trends. Moreover, the advantages of B2C e-commerce services, such as convenience, 24/7 delivery, easy return policies, multiple payment options, and easy navigation of product categories, are increasing their adoption in the electronics, automotive, and travel and tourism industries worldwide.
Key Industry Players in the Global B2C E-commerce Market
The report gives a detailed analysis of the following key players in the global B2C e-commerce market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Alibaba Group Holding Limited
- Amazon.com Inc.
- eBay Inc.
- Flipkart Group
- Myntra
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global B2C E-commerce Market Analysis
8.1 Key Industry Highlights
8.2 Global B2C E-commerce Historical Market (2018-2023)
8.3 Global B2C E-commerce Market Forecast (2024-2032)
8.4 Global B2C E-commerce Market by Type
8.4.1 B2C Retailers
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Classifieds
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global B2C E-commerce Market by Application
8.5.1 Automotive
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Beauty and Personal Care
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Books & Stationery
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Consumer Electronics
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Clothing & Footwear
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Home Décor & Electronics
8.5.6.1 Historical Trend (2018-2023)
8.5.6.2 Forecast Trend (2024-2032)
8.5.7 Sports & Leisure
8.5.7.1 Historical Trend (2018-2023)
8.5.7.2 Forecast Trend (2024-2032)
8.5.8 Travel & Tourism
8.5.8.1 Historical Trend (2018-2023)
8.5.8.2 Forecast Trend (2024-2032)
8.5.9 Media & Entertainment
8.5.9.1 Historical Trend (2018-2023)
8.5.9.2 Forecast Trend (2024-2032)
8.5.10 Information Technology (Software)
8.5.10.1 Historical Trend (2018-2023)
8.5.10.2 Forecast Trend (2024-2032)
8.5.11 Others
8.6 Global B2C E-commerce Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America B2C E-commerce Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe B2C E-commerce Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific B2C E- commerce Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.2 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America B2C E-commerce Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa B2C E-commerce Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Alibaba Group Holding Limited
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Amazon.com Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 eBay Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Flipkart Group
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Myntra
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global B2C E-commerce Market: Key Industry Highlights, 2018 and 2032
2. Global B2C E-commerce Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global B2C E-commerce Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global B2C E-commerce Historical Market: Breakup by Application (USD Million), 2018-2023
5. Global B2C E-commerce Market Forecast: Breakup by Application (USD Million), 2024-2032
6. Global B2C E-commerce Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global B2C E-commerce Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America B2C E-commerce Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America B2C E-commerce Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe B2C E-commerce Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe B2C E-commerce Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific B2C E-commerce Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific B2C E-commerce Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America B2C E-commerce Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America B2C E-commerce Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa B2C E-commerce Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa B2C E-commerce Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global B2C E-commerce Market Structure
Key Questions Answered in the Report
In 2023, the global B2C e-commerce market attained a value of nearly USD 4.46 trillion.
The market is projected to grow at a CAGR of 9.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 10.21 trillion by 2032.
The major drivers of the market include the flexibility in buying products, cheap prices, rising disposable income, global per capita income, expanding internet penetration, and increasing use of social networks.
Rapid urbanisation, digital revolution, and convenience of shopping on online platforms are the key industry trends propelling the growth of the market.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Based on type, the market is categorised into B2C retailers and classifieds.
The leading applications of the global B2C E-commerce industry are automotive, beauty and personal care, books and stationery, consumer electronics, clothing and footwear, home décor and electronics, sports and leisure, travel and tourism, media and entertainment, and information technology (software), among others.
The major players in the industry are Alibaba Group Holding Limited, Amazon.com Inc., eBay Inc., Flipkart Group, and Myntra, among others.
Analyst Review
The global B2C E-commerce market attained a value of USD 4.46 trillion in 2023, driven by rapid urbanisation and digital revolution. Aided by increasing disposal income, global per capita income, and expanding internet penetration, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 9.6%. The market is projected to reach USD 10.21 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on type, the market is categorised into B2C retailers and classifieds. The leading applications of the global B2C E-commerce industry are automotive, beauty and personal care, books and stationery, consumer electronics, clothing and footwear, home décor and electronics, sports and leisure, travel and tourism, media and entertainment, and information technology (software), among others. The major regional markets for B2C e-commerce are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market are Alibaba Group Holding Limited, Amazon.com Inc., eBay Inc., Flipkart Group, and Myntra, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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