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Global Baby Apparel Market Size, Share, Trends, Forecast: By Type: Top Wear, Bottom Wear, Underwear, Others; By Material: Cotton, Polyester, Wool, Others; By End-User: Girls, Boys; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
Global Baby Apparel Market Outlook
The global baby apparel market attained a value of USD 224.26 billion in 2023. The industry is further expected to grow at a CAGR of about 8.50% in the forecast period of 2024-2032 and reach a value of about USD 467.32 billion by 2032, owing to the rising awareness regarding the safety and comfort of the baby.
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North America to be Among the Significant Regional Markets for Baby Apparel
North America is one of the dominant regions in the baby apparel industry owing to the rising awareness about the importance of hygiene and safety of the babies among the working parents and the presence of a large number of key players. The higher consumption of premium and designer kids' wear in the leading countries, such as the United States, is expected to aid in attaining a greater revenue generation. Major retailers, like Carter's, Inc. and Gerber Childrenswear LLC, in countries such as the United States are expanding their retail store penetration to meet the rising demand for baby apparel.
The Asia Pacific region is expected to account for high growth due to rising demand from countries, such as China and India, which account for the largest share in the market due to the higher birth rates in these countries and changing lifestyles among the population. Moreover, rising living standards with the increase in income, rise in the women working population, and growing middle-class population are likely to propel the global baby apparel industry in the Asia Pacific region.
The launch of new products by key players in this market is projected to fuel the market expansion. For example, Loulou LOLLIPOP, a Canadian baby brand, introduced its Fall 2020 Baby Apparel line in October 2020. The bodysuits were created using Eco-Soft Technology and environmentally beneficial materials.
Underwear baby apparel is likely to expand at the fastest CAGR in the forecast period. Over the past few years, the parents have been concerned over the adverse effects on the baby's health owing to the presence of harmful chemicals present in the clothes. Sometimes, these clothes can cause skin irritation and many health and hygienic problems, including rashes. As a result, the parents are likely to increase their spending on those underwear variants, which would provide protection against bacteria and viruses, thereby boosting the segment growth.
Market Segmentations
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Baby apparel refers to clothing that is specifically made for infants and toddlers. They are typically composed of cotton, wool, and silk, and are quite comfortable, practical, and safe for the newborn. For an appealing appearance, producers create numerous types of outerwear, underwear, nightwear, socks, and tights in diverse styles.
By type, the market includes:
- Top Wear
- Bottom Wear
- Underwear
- Others
Based on material, the market is segmented into:
- Cotton
- Polyester
- Wool
- Others
The end-users of the market are:
- Girls
- Boys
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The regional markets for the baby apparel industry can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.
Rising Awareness About Safety and Comfort of the Baby Augmenting the Market Growth
The rising awareness regarding the comfort and safety of the baby is projected to be a key factor for the market growth over the forecast period. These days, parents are concerned not only with fast and convenient baby dressing, but also with style in line with current fashion trends. Over the next few years, these consumer trends are expected to play a crucial part in extending the market scope of numerous baby apparel variants. Growing demand for stylish and trendy baby wears and penetration of the e-commerce industry are the major factors fostering the market's growth. Also, the rising working women population and increasing consciousness among the population about babies' presentation are accelerating the demand for baby apparel. However, the high production cost might impede the growth of the market within the forecast period. Increasing preference for branded apparel also creates lucrative and remunerative market growth opportunities in the long run. The ever-growing rise in the population of newborns is the primary factor for the growth of the baby apparel industry, assisted by the rising awareness of the importance of these speciality clothing in child health. Additionally, macro-economic factors, such as increasing income levels, spending on child healthcare, and awareness campaigns led by government and non-profit healthcare bodies are resulting in increased adoption of baby apparel from parents. Such factors are augmenting the growth of the global market.
Key Players in the Global Baby Apparel Market
The report gives a detailed analysis of the following key players in the global baby apparel industry, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Carter's, Inc.
- Nike, Inc.
- Hanesbrands Inc.
- H & M Hennes & Mauritz AB
- The Children’s Place, Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Material |
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| Breakup by End-User |
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| Breakup by Region |
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| Market Dynamics |
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| Trade Data Analysis |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Baby Apparel Market Analysis
8.1 Key Industry Highlights
8.2 Global Baby Apparel Historical Market (2018-2023)
8.3 Global Baby Apparel Market Forecast (2024-2032)
8.4 Global Baby Apparel Market by Type
8.4.1 Top Wear
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Bottom Wear
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Underwear
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Baby Apparel Market by Material
8.5.1 Cotton
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Polyester
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Wool
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Baby Apparel Market by End-User
8.6.1 Girls
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Boys
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Baby Apparel Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Baby Apparel Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Baby Apparel Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Baby Apparel Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Baby Apparel Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Baby Apparel Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code: 6111)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Carter's, Inc.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Nike, Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Hanesbrands Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 H & M Hennes & Mauritz AB
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 The Children’s Place, Inc.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Others
18 Key Trends and Developments in the Market
List of Figures and Tables
1. Global Baby Apparel Market: Key Industry Highlights, 2018 and 2032
2. Global Baby Apparel Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Baby Apparel Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Baby Apparel Historical Market: Breakup by Material (USD Billion), 2018-2023
5. Global Baby Apparel Market Forecast: Breakup by Material (USD Billion), 2024-2032
6. Global Baby Apparel Historical Market: Breakup by End-User (USD Billion), 2018-2023
7. Global Baby Apparel Market Forecast: Breakup by End-User (USD Billion), 2024-2032
8. Global Baby Apparel Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Baby Apparel Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Baby Apparel Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Baby Apparel Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Baby Apparel Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Baby Apparel Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Baby Apparel Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Baby Apparel Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Baby Apparel Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Baby Apparel Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Baby Apparel Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Baby Apparel Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Major Importing Countries by Volume
21. Major Exporting Countries by Volume
22. Major Importing Countries by Value
23. Major Exporting Countries by Value
24. Global Baby Apparel Market Structure
Key Questions Answered in the Report
In 2023, the global baby apparel industry attained a value of nearly USD 224.26 billion.
The global baby apparel market is projected to grow at a CAGR of 8.50% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 467.32 billion by 2032.
The major drivers of the market include the higher birth rates, growing middle-class population, penetration of the e-commerce industry, rising working women population, increasing consciousness among the population about babies' presentation, increasing preference for branded apparel, increasing income levels, spending on child healthcare, and awareness campaigns led by government and non-profit healthcare.
Rising awareness regarding the comfort and safety of the baby and growing demand for stylish and trendy baby wears are the key industry trends propelling the growth of the market.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The different types include top wear, bottom wear, and underwear, among others.
Based on material, the market is segmented into cotton, polyester, and wool, among others.
The end-users of the market are girls and boys.
The major players in the industry are Carter's, Inc., Nike, Inc., Hanesbrands Inc., H & M Hennes & Mauritz AB, and The Children’s Place, Inc., among others.
Analyst Review
The global baby apparel market reached a value of USD 224.26 billion in 2023, driven by the growing demand for stylish and trendy baby wears in the historical period. Aided by the increasing preference for branded apparel and rising awareness regarding the comfort and safety of the baby, the market is expected to grow at a CAGR of 8.50% in the forecast period of 2024-2032 to attain a value of USD 467.32 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The different types include top wear, bottom wear, and underwear, among others. Based on material, the market is segmented into cotton, polyester, and wool, among others. The end-users of the market are girls and boys. The major regional markets for baby apparel are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the above market are Carter's, Inc., Nike, Inc., Hanesbrands Inc., H & M Hennes & Mauritz AB, and The Children’s Place, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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