The global bathroom products market size reached around USD 135.73 Billion in 2025. The market is projected to grow at a CAGR of 11.70% between 2026 and 2035 to reach nearly USD 410.40 Billion by 2035. The market growth can be attributed to the proliferation of online distribution channels and the rising popularity of home renovation projects. Moreover, the shift towards sustainability and the rapid urbanisation are also contributing to the market growth.
Base Year
Historical Period
Forecast Period
The increasing demand for luxurious bathroom products is driving the market. Companies are shifting towards stone, marble, and onyx as key materials for producing stylish bathing accessories, including countertops and basins, to enhance the aesthetic appeal of the bathroom naturally.
Technological advancements that enable consumers to monitor their daily health have emerged as one of the key bathroom products market trends. Companies are installing novel devices in toilet seats that can scan human faeces/urine for any abnormalities. Moreover, they are also launching smart mirrors that can reflect skin abnormalities to ensure early detection and treatment of skin disorders.
As per industry reports, hands free hygiene is the topmost consumer priority for purchasing bathroom products. This has prompted companies to introduce toilets with advanced anti-bacterial and anti-microbial coatings. These coatings provide guaranteed protection against viruses and help wash away dirt easily.
Compound Annual Growth Rate
11.7%
Value in USD Billion
2026-2035
*this image is indicative*
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Global Bathroom Products Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
135.73 |
|
Market Size 2035 |
USD Billion |
410.40 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
11.70% |
|
CAGR 2026-2035- Market by Region |
Asia Pacific |
12.6% |
|
CAGR 2026-2035 - Market by Country |
India |
12.8% |
|
CAGR 2026-2035 - Market by Country |
China |
12.4% |
|
CAGR 2026-2035 - Market by Application |
Residential |
12.3% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online Channels |
16.7% |
|
Market Share by Country 2025 |
Brazil |
2.7% |
Japanese bidet toilet manufacturers are targeting overseas consumers to increase their bathroom products market share. Based on industry analysis, wealthy Chinese consumers are attracted to Japanese bidet toilets due to their eco-friendly approach to hygiene and their advanced features. Around 50% of all luxury hotels in London and Paris have switched towards Japanese bathroom products, which is enhancing the global market revenue. As these companies establish new partnerships with interior designers and construction companies, the bathroom products market value is poised for significant growth over the forecast period.
The integration of voice-activated controls and smart mirrors into modern bathroom spaces has emerged as one of the key market trends. Moreover, high-tech toilets equipped with seat warming, automatic flushing, and self-cleaning functions are gaining market traction, thereby driving the bathroom products market development.
With the shift towards sustainability, water-saving fixtures and natural and recycled materials are becoming an indispensable part of modern bathrooms. Major bathroom product manufacturers are designing bathroom tiles and countertops from recycled ceramics and glass; and bathroom cabinetry and accessories from cork and bamboo to impart these spaces a natural touch. The rising appeal for low-flow showerheads and toilets which can minimise water waste is also expected to increase the market revenue in the coming years.
Rising integration of wellness technologies into bathroom spaces; evolving preferences of Gen Z and millennials; growing demand for spa-like retreats, and the increasing trend of bold colours and patterns are favouring the bathroom products market growth.
The integration of emerging wellness technologies into bathroom spaces is expected to drive market expansion. For instance, shower bidet toilets have become exceedingly popular among eco-conscious British consumers, as they improve comfort and hygiene, besides reducing toilet paper usage.
The topmost priorities for modern consumers of bathroom products include product longevity, material sourcing, and water consumption patterns. This has prompted companies to introduce products made from recycled materials, thereby contributing to bathroom products market expansion.
Bathrooms are becoming personal sanctuaries rather than mere functional spaces. For instance, freestanding tubs and rain showers provide consumers with a luxurious soaking experience and enhance the overall spa-like atmosphere.
Vibrant tiles and contrasting finishes enhance the vibrancy and personality of bathrooms. Statement walls designed with bold wallpapers add interest and depth to bathrooms, while geometric and herringbone tile patterns create eye-catching bathroom designs. This is expected to increase the market revenue in the coming years.
Minimalist designs and customised products
The growing emphasis on simple and clutter-free spaces has prompted companies to introduce floating vanities and hidden storage solutions in monochromatic palettes to enhance their aesthetic appeal while making the bathroom appear larger. Moreover, personalised accessories, such as custom soap dispensers and monogrammed towels have added a unique character to each bathroom, which is boosting the bathroom products market revenue.
Wellness-focused features
As bathrooms have turned into personal spaces for relaxation and self-care, companies are focusing on providing a spa-like experience to consumers at home. For instance, by integrating LED lighting systems, essential oil diffusers, and sound systems into bathroom furniture, brands are enabling consumers to enjoy a personalised experience of chromotherapy and aromatherapy at home. This is creating a favourable bathroom products market outlook.
The EMR’s report titled “Global Bathroom Products Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Type
Breakup by Price Point
Breakup by Application
Breakup by Distribution Channel
Breakup by Region
Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period of 2026-2035, the market for bathroom products in the Asia Pacific and Latin America is expected to grow at a CAGR of 12.6% and 12.3% respectively due to increasing population size, rapid urbanisation, and rising consumer consciousness for maintaining health and hygiene.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, speciality stores, and online channels, among others. The bathroom products market forecast suggests that online channels and supermarkets and hypermarkets are expected to grow at a CAGR of 16.7% and 11.9%, respectively between 2026 and 2035 as retailers expand their physical and digital business presence substantially.
|
CAGR 2026-2035 - Market by |
Distribution Channel |
|
Online Channels |
16.7% |
|
Supermarkets and Hypermarkets |
11.9% |
|
Speciality Stores |
XX% |
|
Others |
XX% |
Major market players are diversifying their existing product offerings and collaborating with interior designing companies to facilitate the bathroom products market expansion. They are also shifting towards the usage of sustainable and recycled materials to increase brand awareness among eco-conscious consumers, especially in China and the United States.
Delta Faucet Company was founded in 1954 and is headquartered in Indianapolis, United States. It is one of the largest manufacturers of commercial and residential faucets in the USA and is a part of the Masco Corporation.
Bemis Manufacturing Company was founded in 1901 and is headquartered in Wisconsin, United States. It specialises in manufacturing innovative custom plastics and toilet seats and has a significant international market presence.
GWA Group Limited was founded in 1992 and is headquartered in Australia. It is primarily engaged in the production and distribution of household consumer products, including sanitaryware and bathroom and kitchen fittings.
Kohler Co. was founded in 1873 and is headquartered in Wisconsin, United States. It operates numerous manufacturing plants across over 50 locations worldwide and is recognised as a leading developer of bath and kitchenware products.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the bathroom products market report are Toto Ltd., LIXIL Corporation, Roca Sanitario, S.A, American Woodmark Corporation, Moen Incorporated, and Huida Sanitary Ware Co.,Ltd., among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 135.73 Billion.
The market is projected to grow at a CAGR of 11.70% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 410.40 Billion by 2035.
The different regions considered in the market report include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different types of bathroom products in the market are bathroom furniture, bathroom basin, bathroom accessories, toiletries, faucets and showers, and soap dispensers, among others.
The different segments considered in the report are luxury, premium, and standard.
The different applications of bathroom products include residential and commercial.
Key players in the market are Toto Ltd., Kohler Co., LIXIL Corporation, Roca Sanitario, S.A, American Woodmark Corporation, Moen Incorporated, Huida Sanitary Ware Co.,Ltd., Delta Faucet Company, Bemis Manufacturing Company, and GWA Group Limited, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Price Point |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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