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Report Overview
The berries and grapes market attained a value of USD 246.54 Billion in 2025. The market is expected to grow at a CAGR of 5.50% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 421.13 Billion.
Berries and seedless grapes have become popular as convenient, on-the-go snack options. With small size, lack of preparation needs, and naturally sweet flavour, they appeal to busy consumers, especially parents and young professionals. In August 2024, Naturipe Farms launched Berry Buddies, a fun, kid-friendly berry snack aimed at delighting both children and health-conscious parents. The convenience factor is further amplified by ready-to-eat washed formats. As a result, growers and brands are innovating packaging and branding to fit this shift toward healthy snacking.
The berries and grapes industry is gaining momentum with increasing presence in functional foods and beverages. From antioxidant-rich juices and smoothies to yogurts, cereals, and baked goods, demand is strong for convenient formats that offer nutrition on the go. Freeze-dried berries, berry powders, and grape seed extracts are booming in the health supplements space. New value-added items include chocolate-covered berries, infused waters, and fermented grape snacks. This trend boosts grower margins and helps stabilize demand even outside of peak harvest windows.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Competitive Landscape
Key players in the berries and grapes market are employing several key strategies to stay competitive and grow. First, major players are investing heavily in product innovation, such as breeding new varieties with improved flavour, texture, shelf life, and health benefits, ideally with a mix of traditional breeding and modern gene kitting. Sustainability is also encouraging organizations to adopt organic farming practices, fair trade certification, and ecofriendly packaging to support environmentally minded consumers and build positive brand awareness. Geographic expansion into developing markets, using e-commerce or direct-to-consumer strategy, are also driving growth.
Collaborating and building relationships with influencers, and retailers are further supporting brand awareness and consumer education. Finally, players focus on health and wellness inherent in the product category, such as educating on antioxidants and natural sugars, to help support growth trends in the health and wellness sector. Collectively, these strategies allow companies to differentiate their offerings, build customer loyalty, and respond quickly to changing market demands.
Delano Farms Company
Founded in 1992 and headquartered in Delano, the United States, Delano Farms Company specializes in organic table grapes and other fresh fruit and vegetables. The company is proud of its focus on sustainability and produces organic produce. The company is growing quickly in the organic produce sector.
Costa Group
Founded in 1888 and based in Ravenhall, Costa Group is Australia's largest horticultural company. Costa has developed international operations, including the production of blueberries in Morocco and Laos. Costa Group promotes sustainable farming practices and has expanded its product range to include many fruits and vegetables.
Berry World Ltd.
Founded in 1994 and based in the United Kingdom, Berry World is a leading supplier of fresh berries. Berry World has developed strong partnerships with growers and retailers to consistently supply high quality berries. Berry World is committed to sustainability and innovation in berry production.
Driscoll's Inc.
Founded in 1904 and headquartered in Watsonville, the United States, Driscoll's is a global leader in fresh berries. The company has pioneered the development of proprietary berry varieties and is known for its extensive research and development efforts. Driscoll's emphasizes sustainability and has been recognized for its innovative approaches in the industry.
Other players in the berries and grapes market are Wish Farms Inc, among others.
Berries and Grapes Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 5.50% between 2026 and 2035.
The key strategies driving the market include developing proprietary varieties for better flavour and shelf life, expanding organic and sustainable production, investing in cold chain logistics, leveraging direct-to-consumer sales, innovating value-added products like berry-infused beverages, and targeting health-conscious consumers through clean-label marketing.
The key trends of the market include the innovations in the production of berries, rising demand for superfoods, and the popularity of clean-label and whole foods.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The dominant natures of berries and grapes in the market are organic and conventional.
The major nature segments of berries and grapes in the industry are organic and conventional.
The leading types of berries and grapes are strawberry, cranberry, blueberry, and grapes, among others.
The major distribution channels in the market are direct and indirect.
The key players in the market report include Delano Farms Company, Costa Group, Berry World Ltd., Driscoll's Inc., and Wish Farms Inc, among others.
In 2025, the market reached an approximate value of USD 246.54 Billion.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 421.13 Billion by 2035.
Strawberries are dominating the market due to their sweet taste, versatility, and nutritional benefits.
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