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Report Overview
The Brazil automotive tyre market size was valued at USD 2.14 Billion in 2025. The industry is expected to grow at a CAGR of 7.30% during the forecast period of 2026-2035 to reach a value of USD 4.33 Billion by 2035. The market growth is mainly attributed to the rising demand for application-specific and high-performance tyres in Brazil’s agricultural logistics ecosystem.
Rising vehicle parc and ageing car population are driving replacement tyre demand in Brazil, especially in passenger and light commercial segments. At the same time, expansion of agribusiness and logistics is increasing demand for durable tyres for trucks and off road vehicles, supporting volume growth across domestic and imported brands.
Tyre manufacturers in the Brazil automotive tyre market are offering technologically advanced products for agricultural transport vehicles such as high-speed trailers, sugarcane trucks, spreaders, and tank containers that carry heavier loads and are subjected to demanding field conditions. These products are introduced locally and customized for the needs of the single market. For instance, the April 2023 launch of the Mitas AGRITERRA 02 SP (Soil Protector) tyre designed for the Brazil automotive tyre market at Agrishow 2023 reflects this trend very well. The radial tire features Very High Flexion (VF) technology, which permits a load increase of up to 40% at a lower inflation pressure, hence decreasing soil compaction and improving traction and crop yields.
By producing tyres that not only meet local farming methods but also the transport needs for high loads, manufacturers are creating a demand that goes far beyond the traditional passenger and commercial vehicle segments. Hence, from a product perspective, such innovations not only invigorate replacement cycles but also facilitates the premiumization of agricultural tyres, thereby spurring growth of the Brazil automotive tyre market.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Compound Annual Growth Rate
7.3%
Value in USD Billion
2026-2035
*this image is indicative*
Key Trends and Recent Developments
OEM and Dealer Network Partnerships Expanding Market Reach
Working together with OEMs and authorized dealer networks through strategic partnerships is not only increasing tyre distribution but also facilitating quicker market penetration across Brazil. Tyre manufacturers, by synchronizing their operations with established machinery and vehicle distribution channels, are securing direct access to the end users of segments with high product consumption, such as agriculture. In July 2024, John Deere Brazil and Trelleborg Tires designed a partnership wherein Trelleborg agricultural tyres would be distributed through the John Deere dealer network that is spread across the country, thus vastly increasing the availability of the products. Such partnerships help to raise the profile of the aftermarket, and, at the same time, they generate a steady flow of demand for replacements.
Investments in Local Research and Development and Industrial Infrastructure
Investments in domestic research and development and industrial infrastructure are allowing companies in the Brazil automotive tyre market to design and manufacture products that are a better fit for the operating conditions experienced in Brazil. Developing local facilities for testing and logistics leads to quicker innovation cycles and facilitates stable supply. In March 2024, Pirelli made public its decision to invest RD 200 million at the Campinas industrial hub with the purpose of constructing state-of-the-art laboratories for material testing and a large warehouse for tyres. The facility expansion boosts product development capability while also catering to both the sales within the country and the production intended for the export market.
Vertical Integration Through Strategic Acquisitions
Major tyre manufacturers are focused on acquiring firms that are raw material suppliers or direct suppliers in order to fully control production operations in the Brazil automotive tyre market, thereby increasing their efficiency and stabilizing the supply chain to support growth in production over the long term. Vertical integration allows companies to gain better control over costs and sustainability while also reducing their risk of depending on global sourcing. In July 2023, Pirelli bought Hevea-Tec, the largest independent natural rubber processor in Brazil, thus enhancing its capabilities of local raw material sourcing. This step not only ensures a steady supply of raw materials but also allows for an increase in tyre production, thus meeting the growing demand from the automotive and agricultural sectors.
Sustainability-Led Product Innovation and Premiumization
The introduction of sustainability-led product innovations in the Brazil automotive tyre market is helping to meet the premium tyre demand as manufacturers are using more advanced and environmentally friendly materials and interesting design features. Such product innovations meet the demands of car manufacturers as well as the requirements of increasingly stringent regulations. Pirelli unveiled in July 2025 the first mass-produced tyre in their line that contains 70% sustainable materials, thus reaffirming their commitment to maintaining a good product performance and environmental footprint balance. Brands are focussing on such product launches not only allow to maintain a premium image, but at the same time they boost the replacement demand in both the passenger and commercial vehicle segments.
Agricultural-Specific Product Launches Driving Segment Growth
The large-scale agribusiness sector in Brazil is the main source of demand in the Brazil automotive tyre market for specialized tyres, including those that can take extreme loads and intensive usage in the fields. The manufacturers are coming up with products that are not only suitable for local crops but also the terrain. For example, Mitas unveiled the AGRITERRA 02 SP tyre for Brazil at Agrishow 2023 in April 2023, incorporating Very High Flexion technology to enable carrying heavier loads without causing soil compaction. This product-led strategy makes replacement cycles in agricultural transport applications more robust.
Brazil Automotive Tyre Industry Segmentation
The EMR’s report titled “Brazil Automotive Tyre Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Season Type
- Summer
- Winter
- All Season
Key Insights: The Brazil automotive tyre market offers tyres for various season type such as summer, winter, and all-season tyres, with each category providing products that are designed to meet specific weather and performance demands. All-season tires from brands such as Bridgestone and Goodyear are widely popular, as they offer traction and handling performance in various weather and road conditions throughout the year. Pirelli and Michelin summer tyres mainly provide passenger cars and SUVs with better dry and wet handling, whereas the winter tyres, which are a very limited market, are gradually being introduced in the southern states through premium OEM fitments and dealer campaigns encouraging the seasonal change of tyres.
Market Breakup by Rim Size
- Less than 15 inch
- 15-20 inch
- More than 20 inch
Key Insights: In terms of rim size, Brazil automotive tyre market scope comprises three categories such as less than 15 inches, 15-20 inches, and more than 20 inches. 15-inch tyres feature the highest number of unit sales for mainstream passenger cars and light trucks, and the availability of high-quality tyre ranges from Continental and Hankook helps maintain this dominance. While 15-inch sub-tyres from Goodyear and Yokohama meet the requirements for value and city mobility, > 20-inch tyres from Pirelli's Scorpion range and Michelin's Pilot Sport series are on the rise due to increasing sales of SUVs and premium sedans. The use of new and innovative materials for tire production along with various performance measures in these sizes contribute to their wider acceptance.
Market Breakup by Vehicle
- Passenger Cars
- Commercial Vehicles
- Luxury/Premium Vehicles
Key Insights: The Brazil automotive tyre market provides tyres to different vehicles such as passenger cars, commercial vehicles, and luxury/premium vehicles. Replacement sales of passenger car tyres are dominated by Goodyear with their Assurance and Eagle series, driven by the increase in vehicle ownership. The commercial tyre product line of Prometeon, which is partnering with motorsports such as the Copa Truck 2025, can demonstrate its durability and performance under heavy load, with the R02 Proway Steer being the lead model. On the other hand, luxury segment tyre from Michelin's Pilot Sport and Pirelli's P Zero lines are fit for high-performance OEMs and boost demand for premium tyres.
Market Breakup by Distribution Channel
- OEM
- Aftermarket
Key Insights: The Brazil automotive tyre market is dominated by OEM and aftermarket distribution channels, each with its own set of firm strategies. The OEM channels are fortified by strategic vehicle manufacturers' supply agreements; for instance, GT Radial and Magnum Tires set up their 2025 joint strategy to strengthen OEM supply of tyres and solutions for hybrid/electric vehicles. The aftermarket is still strong, propelled by replacement demand for brands such as Vipal Rubber in retreading and commercial tyres, and Bridgestone's regional dealer networks for passenger and light truck tyres. Both channels reap benefits from expanded product portfolios, data-based tyre management partnerships such as GoodyearZFs fleet solutions, and wider service offerings that strengthen customer loyalty.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Brazil Automotive Tyre Market Share
By season type, summer tyres witness high demand
The summer car tyre market is firmly established in the largely warm climate of Brazil with seasonal rains that require tyres optimized for heat resistance and better wet traction. Leading manufacturers, like Hankook Tire among others, make use of their existing product lines, such as the Ventus Prime3, a tyre built for balanced performance, comfort, and reliable wet road capabilities, which is suitable for both urban and highway environments. Dealers and OEMs widely embracing such summer-oriented tyres is indicative of consistent consumer demand for dependable seasonal performance and safety in daily road use.
Winter tyres is still a niche category, but it is picking up pace in the Brazil automotive tyre market growth, mainly limited to the southern states of the country, where the climate is cooler and where occasional frost conditions can make traction a problem. Companies like Michelin and Continental are focused on supporting this niche market with their specialized products emphasizing winter tyre features such as rubber compounds that remain flexible at low temperatures and adding deep tread sipes for increased traction in cold conditions. Such products are often retailed through premium dealer outlets or offered as optional OEM fitments for imported vehicles, thus meeting the requirements of safety-conscious buyers during the change of seasons.
By rim size, the over 20 inches category witnesses high demand
Automotive tyres of rim size over 20 inches are picking up momentum in Brazil’s automotive manufacturing sector owing to the increasing sales of SUVs and crossovers. The features of those tyres, like ride comfort, handling precision, and noise reduction contribute to their increasing preference. Premium product lines such as Pirelli Scorpion Zero All Season and Michelin Latitude Sport provide performance features that are fine with bigger rims, hence making luxury SUV OEM fittings a reality and strengthening consumer choice for high-performance tyres. These changes fit well with the rising premiumization trend in the Brazil automotive tyre market.
Tyres below 15 inches are still a core requirement in Brazil, where the entry-level car and compact vehicle segments are mainly made up of hatchbacks and small sedans. Companies like Toyo Tire and Yokohama Rubber (BluEarth and A.drive portfolios) keep up a wide range of products focused on fuel efficiency and durability for daily city transport. The market is boosted by competitively priced products and frequent replacement cycles, as these tyre sizes are common in older vehicles and mass market means of transport, thus being the basis of aftermarket sales.
By vehicle, luxury/premium vehicles lead the market growth
The luxury/premium tire category is gaining traction in Brazil automobile tyre market as a result of strategic brand realignments and market repositioning initiatives. In May 2025, Goodyear finalized the sale of the Dunlop brand rights in Europe, North America, and Oceania to Sumitomo Rubber Industries, thereby giving Sumitomo the opportunity to expand its premium tyre line and focus on high-performance brand management across different regions. This transaction underlines the fact that traditional tyre brands are being restructured in such a way as to emphasize premium fitments and aftermarket differentiation.
The commercial tyres continue to witness high demand in the Brazil automotive tyre market for applications in operation across logistics, construction, and heavy transport sectors. Prometeon Tyre Group and Continental, along with other manufacturers, have reinforced this category by developing steer-drive, and trailer tyres that are robust, and feature consistent mileage. These factors result in a prolonged service life and reduce operating costs for the owners of fleets. Additionally, product developments continue to focus on load capacity and road conditions, demonstrating the importance of specialized, commercially oriented tyre ranges.
By distribution channel, OEM amasses significant revenue
The OEM channel significantly contribute to the Brazil automotive tyre market revenue driven by the long-term supply partnerships and strategic capacity planning to match tyre production with car manufacturing schedules. Yokohama Rubber has demonstrated its regional commitment by starting construction in April 2024 for a new passenger car tyre plant in Saltillo, Mexico, which will have a capacity of producing 5 million tyres annually for the North American and nearby markets after the completion of operations. This spending is intended to reinforce OEM supply chains of the market and improve the ability to meet vehicle manufacturer requirements rapidly.
The aftermarket still accounts for the largest distribution channel of the Brazil automotive tyre market attributed to the country’s vast vehicle parc and the frequent need for replacements. Tyre makers like Vipal Rubber develop their service offerings in retreading and commercial tyre solutions, whereas global brands such as Goodyear and Bridgestone are the drivers of dealer-led sales campaigns. Further support to the aftermarket via digital ordering, warranty schemes, and service packages continue to nurture customer loyalty and strengthen replacement tyre demand in the passenger and light commercial sectors.
Competitive Landscape
Major Brazil automotive tyre market players are focusing on product innovation, portfolio diversification, and localized manufacturing to meet the changing needs of performance and applications. Top companies are extending their high-performance, all-season, and application-specific tyre ranges while also developing new materials and tread pattern technologies. Such initiatives cater to the trends of premiumization, lead to higher durability and fuel efficiency, and prepare the products to face the variety of road, climate, and loading conditions in the passenger, commercial, and agricultural sectors of Brazil.
At the same time, automotive tyre companies in Brazil are bringing distribution/supply chain strategies back to the core through collaborations with OEMs, expansion of dealer networks, and enhancement of aftermarket services. Building on regional manufacturing capacities, upgrading logistics facilities, and leveraging digital sales channels are results of investments made to reach the market and ensure supply. Further, strategic acquisitions and sustainability practices are facilitating cost control, brand image, and competitiveness, thus enabling players to tap the replacement demand, further fueling the Brazil automotive tyre market expansion.
Bridgestone Corporation
The global leader of the tyre and mobility solutions sector is the Bridgestone Corporation. Tyres for passenger, commercial, and specialty vehicles and diversified product segments complement advanced materials technology innovation at this company. Established in 1931, headquartered in Tokyo, Japan, and with strong manufacturing and distribution networks in major automotive markets, these are pieces of the company's profile.
Continental AG
Continental AG has been a diversified automotive technology company. Tires, vehicle safety, and intelligent mobility solutions have been the focus areas of the company. The firm, which was established in 1871 and is headquartered in Hanover, Germany, manages to produce high-performance passenger, commercial, and premium vehicle tyres by leveraging its substantial research and development resources.
The Goodyear Tire & Rubber Company
As one of the largest manufacturers of tires in the world, The Goodyear Tire & Rubber Company caters to passenger, commercial, aviation, and off-the-road segments. Goodyear, the company that was established in 1898 and is headquartered in Akron, Ohio, United States, is known worldwide for its innovation, driven product development, and global distribution network.
Hankook Tire & Technology Co., Ltd.
Hankook Tire & Technology Co., Ltd. is a company that manufactures technologically advanced tires for passenger cars, SUVs, and commercial vehicles, and they mainly focus on tech-driven design. The company was established in 1941 and has emerged to be a prominent name in the Brazil automotive tyre market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Pirelli & C. S.p.A., Sumitomo Rubber Industries, Ltd., Yokohama Rubber Co., Ltd., and Toyo Tire Corporation, among others.
Key Highlights of the Brazil Automotive Tyre Market Report
- Historical performance and accurate forecasts, 2035 along with reliable market sizing, trend analysis, and CAGR projections in all major tyre segments.
- A deep dive into product innovation and technology trends in the Brazil automotive tyre market focusing on the evolution of high-performance, sustainable, and application-specific tyres that influence the demand for passenger, commercial, and agricultural vehicles.
- Detailed profiling of the competitive landscape of the top local and global automotive tyre manufacturers, which scrutinizes strategic moves like new product launches, collaborations, capacity enhancements, and acquisitions.
- Comprehensive regional analysis highlighting high-growth and potential markets within Brazil, being in line with the demand drivers, infrastructure developments, and vehicle changes.
- Investment-oriented market outlook, reinforced with quantitative data and strategic insights that facilitate efficient decision-making by manufacturers, suppliers, and investors.
Why Choose Expert Market Research?
- Reliable market knowledge curated from a wealth of primary interviews, trusted secondary sources, and thorough data triangulation.
- Practical intelligence for strategic decision-making, so the stakeholders can evaluate the opportunities, risks, and competitive positioning without any doubt.
- Thorough region-wise and product-specific analysis, offering information about the market dynamics provided across vehicle types, rim sizes, seasonality, and distribution channels.
Call to Action
Explore the latest trends shaping the Brazil Automotive Tyre Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Brazil automotive tyre market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the Brazil automotive tyre market reached an approximate value of USD 2.14 Billion.
The market is projected to grow at a CAGR of 7.30% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of around USD 4.33 Billion by 2035.
Key strategies driving the market include product innovation focused on high-performance and application-specific tyres, expansion of OEM and dealer partnerships, investments in local manufacturing and research and development capabilities, sustainability-led material development, and portfolio premiumization to capture higher replacement value across passenger, commercial, and agricultural segments.
The key trends in the market include the favourable federal diesel tax policies being introduced by the Brazilian government aimed at boosting the affordability of vehicles and the rising demand for tyres that can facilitate a safer driving experience.
Summer, winter, and all season are the different segments based on season types of automotive tyres.
Less than 15 inch, 15-20 inch, more than 20 inch are the major rim sizes of automotive tyres.
The key players in the market include Bridgestone Corporation, Continental AG, The Goodyear Tire & Rubber Company, Hankook Tire & Technology Co., Ltd., Pirelli & C. S.p.A., Sumitomo Rubber Industries, Ltd., Yokohama Rubber Co., Ltd., Toyo Tire Corporation, and others.
Major challenges that the Brazil automotive tyre market faces include volatility in natural rubber and raw material prices, intense price competition in the aftermarket, dependence on imports for select components, logistical inefficiencies, and regulatory pressures related to environmental compliance and sustainability standards.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Season Type |
|
| Breakup by Rim Size |
|
| Breakup by Vehicle |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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