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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Brazil Detergent Market Outlook

The Brazil detergent market size is estimated to expand at a CAGR of 5.10% between 2024 and 2032.

Key Takeaways

  • The demand for environmentally friendly and sustainable products in the home and laundry care market of Brazil is on the rise.
  • The Brazil detergent market benefits from the high demand for powdered laundry detergents from urban households across the country.
  • In 2021, Unilever announced its intention to introduce a groundbreaking paper-based laundry detergent bottle in Brazil, marking a significant milestone in the sector by innovating with alternative materials to promote sustainable packaging.

There is a notable rise in the demand for specialised detergents tailored to the optimal performance of washing machines. Introduction of semi-automatic or fully automatic machines has played a significant role in driving this demand. In addition, the convenience and user-friendly nature of pre-dosed detergent tablets have contributed to the growth of the laundry detergent segment. Moreover, due to the busy lifestyle and desire for convenience, laundry services have become a practical choice for many individuals, consequently driving up the Brazil detergent market share.

The market is witnessing a rise in the popularity of organic and eco-friendly detergents. Consumers are increasingly seeking safe alternatives with minimal environmental impact, that are gentle on the skin as well. The growing awareness of skin sensitivities and allergies drives the demand for mild, hypoallergenic detergents. Moreover, refillable containers are becoming more prevalent in the market, enabling customers to reuse their detergent bottles, reduce environmental impact, and save costs. Refillable options prove to be more cost-effective than purchasing new bottles, thus increasing their preference among consumers.

Furthermore, the market is propelled by the rising demand for anionic detergent in the hospitality sector. Anionic detergents are renowned for their ability to remove stains and are extensively used in hotels and restaurants, where oil stains are prevalent. Moreover, they are more cost-effective than traditional detergents and can be used in various ways.

Brazil Detergent Market

Market Segmentation

Brazil Detergent Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Anionic Detergents
  • Cationic Detergents
  • Non-ionic Detergents
  • Zwitterionic (Amphoteric) Detergents

Market Breakup by Application

  • Laundry Cleaning
  • Household Cleaning
  • Dishwashing
  • Fuel Additives
  • Others

Competitive Landscape

The market players are increasingly focusing on manufacturing sustainable and eco-friendly detergents that deliver high performance and are gentle on the skin as well.

  • Church & Dwight Co., Inc.
  • Procter & Gamble Co.
  • Unilever Plc
  • Kao Corporation
  • Bombril
  • Girando Sol
  • Reckitt Benckiser Group Plc 
  • Flora Produtos De Higiene E Limpeza S.A.
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Application
Breakup by Type
  • Anionic Detergents
  • Cationic Detergents
  • Non-ionic Detergents
  • Zwitterionic (Amphoteric) Detergents
Breakup by Application
  • Laundry Cleaning
  • Household Cleaning
  • Dishwashing
  • Fuel Additives
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Church & Dwight Co., Inc.
  • Procter & Gamble Co.
  • Unilever Plc
  • Kao Corporation
  • Bombril
  • Girando Sol
  • Reckitt Benckiser Group Plc
  • Flora Produtos De Higiene E Limpeza S.A.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is estimated to grow at a CAGR of 5.10% between 2024 and 2032.

The major market drivers are the rise in awareness about hygiene, the growing need for anionic detergents, and the rising demand for detergents from the hospitality sector.

The major key trends in the market are a significant increase in the demand for pre-dosed detergent tablets as well as a surge in the demand for eco-friendly detergents.

The major types of detergents are anionic detergents, cationic detergents, non-ionic detergents, and zwitterionic (amphoteric) detergents, among others.

The major applications of detergents are laundry cleaning, household cleaning, dishwashing, and fuel additives, among others.

The major players in the market are Church & Dwight Co., Inc., Procter & Gamble Co., Unilever Plc, Kao Corporation, Bombril, Girando Sol, Reckitt Benckiser Group Plc, and Flora Produtos De Higiene E Limpeza S.A., among others.

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124