The Brazil refrigerator market reached around USD 5.64 Billion in 2025. The market is projected to grow at a CAGR of 5.40% between 2026 and 2035 to reach nearly USD 9.54 Billion by 2035.
Base Year
Historical Period
Forecast Period
Brazil is witnessing a swift expansion in the e-commerce sector, with a growth rate of 14.3%.
In 2022, consumer spending in Brazil reached $1,211.04 billion, reflecting a 20.32% rise compared to the previous year, 2021.
In 2022, Brazil's urban population reached 188,517,733, reflecting a 0.73% rise from the previous year.
Compound Annual Growth Rate
5.4%
Value in USD Billion
2026-2035
*this image is indicative*
| Brazil Refrigerator Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 5.64 |
| Market Size 2035 | USD Billion | 9.54 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 5.40% |
| CAGR 2026-2035 - Market by Region | Minas Gerais | 5.9% |
| CAGR 2026-2035 - Market by Region | Rio Grande do Sul | 5.7% |
| CAGR 2026-2035 - Market by Freezer | Convertibles | 6.4% |
| CAGR 2026-2035 - Market by Application | Commercial | 5.8% |
| 2025 Market Share by Region | Rio Grande do Sul | 6.7% |
Brazil holds the position of the largest e-commerce market in Latin America and ranks as the 13th largest globally as of 2021. In 2019, the nation recorded total e-commerce sales amounting to EUR 12.5 billion, reflecting a year-on-year increase of 16%. In early 2022, Mercado Livre, the Brazilian branch of the Argentine e-commerce powerhouse Mercado Libre, emerged as the most frequented e-commerce site in Brazil.
E-commerce platforms provide consumers with the convenience of browsing, comparing, and purchasing goods, including refrigerators, from the comfort of their homes. This ease of access is contributing to a rise in refrigerator sales, as an increasing number of individuals choose to shop online. The growing internet penetration and the widespread adoption of smartphones across various regions have facilitated consumer access to e-commerce platforms, resulting in a notable increase in online purchases of white goods, including refrigerators.
The continuous urbanisation in Brazil, coupled with the growth of housing developments, is significantly increasing the demand for home appliances, especially refrigerators. In 2023, the urban population in Brazil constituted 87.8%, with an average annual growth rate of 0.79%. This urbanisation trend is linked to fast-paced lifestyles, where convenience is paramount. Refrigerators play a crucial role in storing ready-to-eat meals, fresh produce, and beverages, thereby meeting the needs of busy urban residents.
Rapid urbanisation; increasing demand for multidoor refrigerators; rising popularity of smart refrigerators; and the growing trend of sustainability are favouring the Brazil refrigerator market expansion.
A rise in disposable income and rapid urbanisation in Brazil are driving sales of household appliances, including refrigerators. The growing consumption of healthy and home-cooked food is also surging the demand for refrigerators for food preservation.
There is a growing demand for multidoor refrigerators that feature expansive fridge space, customised storage, space efficiency, temperature control, enhanced convenience, and energy efficiency. Such refrigerators are typically equipped with advanced cooling systems that can efficiently regulate temperature to preserve foods.
Refrigerators equipped with technologies like IoT, sensors, data analytics, and AI are gaining popularity as they optimise cooling processes, allow for real-time control and monitoring, proactively detect issues, and lower energy consumption.
With the growing trend of sustainability, there is a shift towards environmentally friendly refrigerants such as ammonia, carbon dioxide, and hydrocarbons that do not deplete the ozone layer and minimise global warming. Moreover, end-users prefer sustainable refrigerating solutions to lower operating costs, gain a competitive edge, improve energy efficiency, and adhere to stringent government regulations.
There is a surging adoption of smart refrigerators equipped with precise temperature and humidity control, advanced cooling systems, and air purification technology to optimise storage for different food types such as fruits and vegetables. Real-time inventory tracking offered by such refrigerators enables users to track items and their expiration dates and prevent food waste. Besides, the rising focus on sustainability is boosting the demand for smart refrigerators as they promote responsible energy consumption in households.
"Brazil Refrigerator Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Freezer
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Region |
| Minas Gerais | 5.9% |
| Rio Grande do Sul | 5.7% |
| Bahia | 5.2% |
| São Paulo | XX% |
| Rio de Janeiro | XX% |
| Others | XX% |
Based on the application, the market is segmented into household and commercial. The commercial segment is projected to grow at a CAGR of 5.8% during the forecast period of 2026-2035. Refrigerators are vital in commercial environments, serving a crucial function across multiple sectors by maintaining the freshness of food, beverages, and other perishable goods.
Major players are focusing on the production of smart and energy-efficient refrigerators to gain a competitive edge in the market.
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market attained a value of nearly USD 5.64 Billion.
The market is assessed to grow at a CAGR of 5.40% between 2026 and 2035.
The market is estimated to reach around USD 9.54 Billion by 2035.
The market is being driven by the rising disposable income and increasing demand for convenient goods.
The key trends aiding the market expansion include the integration of smart technology in refrigerators and the rise of e-commerce platforms.
The major distribution channels in the market are online and offline.
The major regions considered in the market are São Paulo, Minas Gerais, Rio de Janeiro, Bahia, and Rio Grande do Sul, among others.
The major players in the market are Samsung Electronics Co. Ltd., LG Corp., Robert Bosch GmbH, General Electric Company, Midea Group Co. Ltd., Hisense International Co., Ltd., Electrolux AB, Panasonic Holdings Corp., and Whirlpool Corporation, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
|
| Breakup by Product Type |
|
| Breakup by Freezer |
|
| Breakup by Application |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
|
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