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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Brazil Retail Market Outlook

The Brazil retail market size was valued at USD 219.24 billion in 2023. The market is further projected to grow at a CAGR of 5.4% between 2024 and 2032, reaching a value of USD 351.27 billion by 2032.

Brazil Retail Market Report Summary Description Value
Base Year USD Billion 2023
Historical period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion 510.0
Market Size 2032 USD Billion 913.3
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 6.9%
CAGR 2024-2032 - Market by Region Minas Gerais 7.6%
CAGR 2024-2032 - Market by Type Personal and Household Care 7.5%
CAGR 2024-2032 - Market by Application E-Commerce 17.8%
Market Share by Country 2023 São Paulo 30.2%

Key Takeaways

  • In January 2024, Brazil's retail sales volume grew by 2.5% from the previous month, surpassing expectations and marking the highest increase in a year for the retail sector in Latin America's largest economy.
  • As per industry reports, retail sales growth was particularly notable in sectors like textiles, footwear, and clothing, which saw an 8.5% increase, rebounding from a decline in the previous month.
  • On a yearly basis, retail sales in Brazil rose by 4.1% in January 2024 compared to the same month in the previous year, exceeding market estimates.

One of the primary drivers of Brazil retail market growth is the continued recovery of the economy from the COVID-19 pandemic. According to the National Statistics Institute, the economy grew by 6.1% in 2021, after contracting by 8.8% in 2020.

The retail and consumer sector in Brazil is a significant contributor to the country's economy, accounting for nearly 20% of the country's gross domestic product. The sector is also one of the largest employers in Brazil, with over 130,000 employees in the automotive industry alone. The market is also witnessing the growth of food/drink/tobacco specialists, pet shops and superstores, pharmacies, and jewellery and watch specialists, with companies such as Cacau Show experiencing strong expansion in the number of stores in 2023.

The growth of the commercial real estate market is also expected to contribute to the expansion of the Brazil retail market share. This growth is expected to be driven by increasing demand for commercial spaces, particularly in the retail sector, as businesses look to expand their operations and reach new customers.

The retail sales growth in December 2023 was 2.9% year-over-year, showing a positive trend. In Brazil, major retailers like Grupo Pão de Açúcar (GPA) and Carrefour Brasil offer a wide range of products including fresh produce, packaged goods, and beverages. Companies like Natura &Co and Unilever offer a variety of personal care products, cosmetics, and household cleaning items to meet the daily needs of consumers. Retailers like Lojas Renner and C&A offer a wide range of clothing, shoes, and accessories for men, women, and children, catering to different fashion styles. Retailers such as Leroy Merlin and Casas Bahia offer a range of industrial equipment, tools, automotive parts, and accessories.

Brazil Retail Market

Market Segmentation

Brazil Retail Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

  • Food, Beverage, and Grocery
  • Personal and Household Care
  • Apparel, Footwear, and Accessories
  • Furniture and Home Decor
  • Industrial and Automotive
  • Electronic and Household Appliances
  • Pharmaceuticals
  • Others
CAGR 2024-2032 - Market by Type
Personal and Household Care 7.5%
Food, Beverage, and Grocery 7.3%
Apparel, Footwear, and Accessories XX%
Furniture and Home Décor XX%
Others XX%

Market Breakup by Sector

  • Organised
  • Unorganised

Market Breakup by Distribution Channel

  • Hypermarket and Supermarket
  • Convenience Stores
  • Specialty Stores
  • E-Commerce
  • Others
CAGR 2024-2032 - Market by Application
E-Commerce 17.8%
Convenience Stores 3.8%
Hypermarket and Supermarket XX%
Specialty Stores XX%
Others XX%

Market Breakup by Region

  • São Paulo
  • Minas Gerais
  • Rio de Janeiro
  • Bahia
  • Rio Grande do Sul
CAGR 2024-2032 - Market by Region
Minas Gerais 7.6%
Rio Grande do Sul 7.3%
Rio de Janeiro 7.1%
São Paulo XX%
Bahia XX%
Others XX%
Market Share by Region Region
São Paulo 30%
Minas Gerais XX%
Rio de Janeiro XX%
Bahia XX%

Competitive Landscape

Market players are investing in research and development, introducing new products, forming strategic partnerships, and engaging in promotional activities to gain a competitive edge.

  • Walmart Inc.
  • Grupo Carrefour Brasil 
  • GPA 
  • Magazine Luiza S.A  
  • Grupo Casas Bahia SA 
  • Amazon.com, Inc. 
  • Lojas Renner SA 
  • ATACADÃO S.A.   
  • Americanas S.A. 
  • Grupo Mateus SA 
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Sector
  • Distribution Channel
  • Region
Breakup by Product
  • Food, Beverage, and Grocery
  • Personal and Household Care
  • Apparel, Footwear, and Accessories
  • Furniture and Home Decor
  • Industrial and Automotive
  • Electronic and Household Appliances
  • Pharmaceuticals
  • Others
Breakup by Sector
  • Organised
  • Unorganised
Breakup by Distribution Channel
  • Hypermarket and Supermarket
  • Convenience Stores
  • Specialty Stores
  • E-Commerce
  • Others
Breakup by Region
  • São Paulo
  • Minas Gerais
  • Rio de Janeiro
  • Bahia
  • Rio Grande do Sul
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Walmart Inc.
  • Grupo Carrefour Brasil 
  • GPA 
  • Magazine Luiza S.A  
  • Grupo Casas Bahia SA 
  • Amazon.com, Inc. 
  • Lojas Renner SA 
  • ATACADÃO S.A.   
  • Americanas S.A. 
  • Grupo Mateus SA 
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 219.24 billion.

The market is expected to grow at a CAGR of 5.4% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 351.27 billion by 2032.

The market is being driven due to the growth of e-commerce and growing commercial real estate.

Key trends aiding the market expansion include growth of food/drink/tobacco specialists, pet shops and superstores, pharmacies, and jewellery and watch specialists.

Regions considered in the market are São Paulo, Minas Gerais, Rio de Janeiro, Bahia, and Rio Grande do Sul.

Different retail sectors in the market are organised and unorganised.

Based on product, the market segmentations include food, beverage, and grocery, personal and household care, apparel, footwear, and accessories, furniture and home decor, industrial and automotive, electronics and household appliances, and pharmaceuticals, among others.

Key players in the market are Walmart Inc., Grupo Carrefour Brasil, GPA, Magazine Luiza S.A, Grupo Casas Bahia SA, Amazon.com, Inc., Lojas Renner SA, ATACADÃO S.A., Americanas S.A., and Grupo Mateus SA, among others.

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40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

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