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Brazil Retail Market Size, Share, Trends, Growth, Demand: By Product: Food, Beverage, and Grocery, Personal and Household Care, Apparel, Footwear, and Accessories, Furniture and Home Decor, Industrial and Automotive, Others; By Sector; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Brazil Retail Market Outlook
The Brazil retail market size was valued at USD 219.24 billion in 2023. The market is further projected to grow at a CAGR of 5.4% between 2024 and 2032, reaching a value of USD 351.27 billion by 2032.
Key Takeaways
- In January 2024, Brazil's retail sales volume grew by 2.5% from the previous month, surpassing expectations and marking the highest increase in a year for the retail sector in Latin America's largest economy.
- As per industry reports, retail sales growth was particularly notable in sectors like textiles, footwear, and clothing, which saw an 8.5% increase, rebounding from a decline in the previous month.
- On a yearly basis, retail sales in Brazil rose by 4.1% in January 2024 compared to the same month in the previous year, exceeding market estimates.
One of the primary drivers of Brazil retail market growth is the continued recovery of the economy from the COVID-19 pandemic. According to the National Statistics Institute, the economy grew by 6.1% in 2021, after contracting by 8.8% in 2020.
The retail and consumer sector in Brazil is a significant contributor to the country's economy, accounting for nearly 20% of the country's gross domestic product. The sector is also one of the largest employers in Brazil, with over 130,000 employees in the automotive industry alone. The market is also witnessing the growth of food/drink/tobacco specialists, pet shops and superstores, pharmacies, and jewellery and watch specialists, with companies such as Cacau Show experiencing strong expansion in the number of stores in 2023.
The growth of the commercial real estate market is also expected to contribute to the expansion of the Brazil retail market share. This growth is expected to be driven by increasing demand for commercial spaces, particularly in the retail sector, as businesses look to expand their operations and reach new customers.
The retail sales growth in December 2023 was 2.9% year-over-year, showing a positive trend. In Brazil, major retailers like Grupo Pão de Açúcar (GPA) and Carrefour Brasil offer a wide range of products including fresh produce, packaged goods, and beverages. Companies like Natura &Co and Unilever offer a variety of personal care products, cosmetics, and household cleaning items to meet the daily needs of consumers. Retailers like Lojas Renner and C&A offer a wide range of clothing, shoes, and accessories for men, women, and children, catering to different fashion styles. Retailers such as Leroy Merlin and Casas Bahia offer a range of industrial equipment, tools, automotive parts, and accessories.
Market Segmentation
Brazil Retail Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Food, Beverage, and Grocery
- Personal and Household Care
- Apparel, Footwear, and Accessories
- Furniture and Home Decor
- Industrial and Automotive
- Electronic and Household Appliances
- Pharmaceuticals
- Others
Market Breakup by Sector
- Organised
- Unorganised
Market Breakup by Distribution Channel
- Hypermarket and Supermarket
- Convenience Stores
- Specialty Stores
- E-Commerce
- Others
Market Breakup by Region
- São Paulo
- Minas Gerais
- Rio de Janeiro
- Bahia
- Rio Grande do Sul
Competitive Landscape
Market players are investing in research and development, introducing new products, forming strategic partnerships, and engaging in promotional activities to gain a competitive edge.
- Walmart Inc.
- Grupo Carrefour Brasil
- GPA
- Magazine Luiza S.A
- Grupo Casas Bahia SA
- Amazon.com, Inc.
- Lojas Renner SA
- ATACADÃO S.A.
- Americanas S.A.
- Grupo Mateus SA
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
|
| Breakup by Sector |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Retail Market Overview
8.1 Key Industry Highlights
8.2 Latin America Retail Historical Market (2018-2023)
8.3 Latin America Retail Market Forecast (2024-2032)
9 Brazil Retail Market Overview
9.1 Key Industry Highlights
9.2 Brazil Retail Historical Market (2018-2023)
9.3 Brazil Retail Market Forecast (2024-2032)
10 Brazil Retail Market by Product
10.1 Food, Beverage, and Grocery
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Personal and Household Care
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Apparel, Footwear, and Accessories
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Furniture and Home Decor
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Industrial and Automotive
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Electronic and Household Appliances
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Pharmaceuticals
10.7.1 Historical Trend (2018-2023)
10.7.2 Forecast Trend (2024-2032)
10.8 Others
11 Brazil Retail Market by Sector
11.1 Organised
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Unorganised
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Brazil Retail Market by Distribution Channel
12.1 Hypermarket and Supermarket
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Specialty Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 E-Commerce
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Brazil Retail Market by Region
13.1 São Paulo
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Minas Gerais
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Rio de Janeiro
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Bahia
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Rio Grande do Sul
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyers Powers
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Walmart Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Grupo Carrefour Brasil
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 GPA
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Magazine Luiza S.A
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Grupo Casas Bahia SA
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Amazon.com, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Lojas Renner SA
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 ATACADÃO S.A.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Americanas S.A.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Grupo Mateus SA
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Retail Market: Key Industry Highlights, 2018 and 2032
2. Brazil Retail Market: Key Industry Highlights, 2018 and 2032
3. Brazil Retail Historical Market: Breakup by Product (USD Billion), 2018-2023
4. Brazil Retail Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. Brazil Retail Historical Market: Breakup by Sector (USD Billion), 2018-2023
6. Brazil Retail Market Forecast: Breakup by Sector (USD Billion), 2024-2032
7. Brazil Retail Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. Brazil Retail Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. Brazil Retail Historical Market: Breakup by Region (USD Billion), 2018-2023
10. Brazil Retail Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. Brazil Retail Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 219.24 billion.
The market is expected to grow at a CAGR of 5.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 351.27 billion by 2032.
The market is being driven due to the growth of e-commerce and growing commercial real estate.
Key trends aiding the market expansion include growth of food/drink/tobacco specialists, pet shops and superstores, pharmacies, and jewellery and watch specialists.
Regions considered in the market are São Paulo, Minas Gerais, Rio de Janeiro, Bahia, and Rio Grande do Sul.
Different retail sectors in the market are organised and unorganised.
Based on product, the market segmentations include food, beverage, and grocery, personal and household care, apparel, footwear, and accessories, furniture and home decor, industrial and automotive, electronics and household appliances, and pharmaceuticals, among others.
Key players in the market are Walmart Inc., Grupo Carrefour Brasil, GPA, Magazine Luiza S.A, Grupo Casas Bahia SA, Amazon.com, Inc., Lojas Renner SA, ATACADÃO S.A., Americanas S.A., and Grupo Mateus SA, among others.
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