Breakfast Food Market Size, Share Analysis and Forecast Report (2026-2035)

Key Trends in the Market

Breakfast food is the first meal of the day and is considered an important meal. It includes a variety of foods, such as cereals, snack bars, beverages, waffles, and pancakes. Breakfast foods can vary across cultures. For instance, while cereals, pancakes, and eggs, are common in the USA, Germans enjoy bread rolls served with meats, cheese, or spreads.

• Working consumers prefer breakfast from quick-service restaurants or fast-food establishments as they are convenient and time-saving. Brands seeking to attract these customers, need to pay attention to their demographics. For instance, while low household income shoppers are likely to spend at mass retail locations on toaster pastries, high-income millennials buy nutrition bars online.

• The popularity of organic foods is rising as these foods are grown naturally with no chemical inputs. As a result, they are safe for the environment and human consumption. Hence, consumers, worldwide are increasingly preferring organic breakfast foods, including fruits, bread, cereals, milk, and meat, which is expected to favour the breakfast food market demand.

• There is a surge in the number of people adopting vegan lifestyle around the world. As of 2022, there were 8 billion vegan people globally. These consumers support the demand for plant-based breakfast options such as protein powders and dairy alternatives for cheese, milk, and yoghurt, such as coconut yoghurt and oat milk yoghurt.

Market Segmentation

Market Share by Product Type

Within the food industry, the breakfast food market share is increasing, with cereal and cereal products witnessing a surge in popularity due to their nutritional value and ease of preparation. A serving of breakfast cereals with fruit and milk makes a great balanced breakfast as it helps meet nutritional requirements, providing a significant percentage of nutrients like carbohydrates, dietary fibre, and proteins. Since they are usually low in fat, nutrient-dense and fortified with essential vitamins and minerals, they provide consumers with a wholesome meal while aiding weight management. Cereals are gaining popularity as they are affordable, easy to prepare, and healthy. Opportunities for breakfast cereals lie in new launches that cater to the special taste preferences of regional consumers. For instance, the development of hot and savoury variants for Chinese consumers.

Meanwhile, breakfast beverages, such as vegetable juice, plain milk, smoothies, fruit juice, and others, are often consumed as an accompaniment to food. These beverages provide food with a more diversified taste while enhancing the nutritional profile of breakfast. Further, ready-to-eat breakfast foods, such as breakfast meals are convenient to prepare and rich in healthy whole-food ingredients like oats, fruit, nuts, and egg whites.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Share by Region

As per the breakfast food market analysis, North America occupies a significant share of the market. In North America, popular breakfast foods include cereals, pancakes, bacon, eggs, sausages, and French toast, among others. Further, an online survey commissioned in 2021, by General Mills (NYSE: GIS) Foodservice demonstrated that 62% consider breakfast as their favourite meal of the day while approximately 80% consume breakfast foods in other meals, such as lunch and dinner.

Meanwhile, in the Asia Pacific region, the prevalence of breakfast stalls/kiosks and convenience stores is rising in popularity as places where consumers eat breakfast. The growing urban population tend to eat breakfast at home less often while preferring breakfast vendors, including breakfast carts, convenience stores, and fast-food restaurants as these are easily accessible for those looking for quick breakfast solution. Additionally, premium breakfast venues, like coffee shops and bakery houses, also cater to the breakfast needs of customers, thereby contributing to the breakfast food market growth.

Competitive Landscape

Other players operating in the breakfast food market include Conagra Brands, Inc., The Kellogg Company, Dr. August Oetker Nahrungsmittel KG, Unilever Plc, The Kraft Heinz Company, ITC Limited, and Pladis Foods Ltd., among others.

Breakfast Food Market Report Snapshots

Breakfast Food Companies