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Global Breakfast Food Market Size, Share, Forecast: By Product Type: Breakfast Cereals, Snack Bars, Ready Meals, Beverages, Others; By Distribution Channel: Supermarkets and Hypermarkets, Speciality Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Global Breakfast Food Market Outlook
The global breakfast food market size was around USD 463.51 billion in the year 2023. The market is estimated to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of nearly USD 725.20 billion by 2032.
Key Trends in the Market
Breakfast food is the first meal of the day and is considered an important meal. It includes a variety of foods, such as cereals, snack bars, beverages, waffles, and pancakes. Breakfast foods can vary across cultures. For instance, while cereals, pancakes, and eggs, are common in the USA, Germans enjoy bread rolls served with meats, cheese, or spreads.
- Working consumers prefer breakfast from quick-service restaurants or fast-food establishments as they are convenient and time-saving. Brands seeking to attract these customers, need to pay attention to their demographics. For instance, while low household income shoppers are likely to spend at mass retail locations on toaster pastries, high-income millennials buy nutrition bars online.
- The popularity of organic foods is rising as these foods are grown naturally with no chemical inputs. As a result, they are safe for the environment and human consumption. Hence, consumers, worldwide are increasingly preferring organic breakfast foods, including fruits, bread, cereals, milk, and meat, which is expected to favour the breakfast food market demand.
- There is a surge in the number of people adopting vegan lifestyle around the world. As of 2022, there were 8 billion vegan people globally. These consumers support the demand for plant-based breakfast options such as protein powders and dairy alternatives for cheese, milk, and yoghurt, such as coconut yoghurt and oat milk yoghurt.
Market Analysis
Based on product type, the market can be divided into breakfast cereals, snack bars, ready meals, beverages, and others. These products reach consumers via various distribution channels, including supermarkets and hypermarkets, speciality stores, online, and others. The breakfast food market segmentation based on region includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global breakfast food market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- General Mills Inc.
- Conagra Brands, Inc.
- The Kellogg Company
- Nestlé S.A.
- Dr. August Oetker Nahrungsmittel KG
- Unilever Plc
- The Kraft Heinz Company
- Del Monte Food Inc.
- ITC Limited
- Pladis Foods Ltd.
- Others
Market Share by Product Type
Within the food industry, the breakfast food market share is increasing, with cereal and cereal products witnessing a surge in popularity due to their nutritional value and ease of preparation. A serving of breakfast cereals with fruit and milk makes a great balanced breakfast as it helps meet nutritional requirements, providing a significant percentage of nutrients like carbohydrates, dietary fibre, and proteins. Since they are usually low in fat, nutrient-dense and fortified with essential vitamins and minerals, they provide consumers with a wholesome meal while aiding weight management. Cereals are gaining popularity as they are affordable, easy to prepare, and healthy. Opportunities for breakfast cereals lie in new launches that cater to the special taste preferences of regional consumers. For instance, the development of hot and savoury variants for Chinese consumers.
Meanwhile, breakfast beverages, such as vegetable juice, plain milk, smoothies, fruit juice, and others, are often consumed as an accompaniment to food. These beverages provide food with a more diversified taste while enhancing the nutritional profile of breakfast. Further, ready-to-eat breakfast foods, such as breakfast meals are convenient to prepare and rich in healthy whole-food ingredients like oats, fruit, nuts, and egg whites.
Market Share by Region
As per the breakfast food market analysis, North America occupies a significant share of the market. In North America, popular breakfast foods include cereals, pancakes, bacon, eggs, sausages, and French toast, among others. Further, an online survey commissioned in 2021, by General Mills (NYSE: GIS) Foodservice demonstrated that 62% consider breakfast as their favourite meal of the day while approximately 80% consume breakfast foods in other meals, such as lunch and dinner.
Meanwhile, in the Asia Pacific region, the prevalence of breakfast stalls/kiosks and convenience stores is rising in popularity as places where consumers eat breakfast. The growing urban population tend to eat breakfast at home less often while preferring breakfast vendors, including breakfast carts, convenience stores, and fast-food restaurants as these are easily accessible for those looking for quick breakfast solution. Additionally, premium breakfast venues, like coffee shops and bakery houses, also cater to the breakfast needs of customers, thereby contributing to the breakfast food market growth.
Competitive Landscape
General Mills Inc., founded in Minneapolis, Minnesota, in 1928, is a manufacturer of processed consumer foods that owns over 100 brands in 100 countries, globally. The company offers consumers over 40 types of breakfast cereals under its Cheerios, Chex, Lucky Charms, and other brands and is also positioned as America’s No. 1 cereal company. Other breakfast products offered by the company are frozen French toast, waffles, bagels, and many more.
Del Monte Food Inc., established in 1886 is an original plant-based food company headquartered in the United States. The company provides healthy breakfast bowls at Walmart, a popular supermarket chain in the country. The breakfast bowls are a combination of 100% natural fruits, whole grain oats with honey, and yoghurt.
Nestlé S.A. is a Swiss company founded in 1866. Over 90% of the company’s breakfast cereal recipes have whole grains as the number one ingredient. The company’s Nestlé Breakfast Cereals business caters to the needs of consumers in over 130 countries, globally. Additionally, the company is a significant producer of coffee, a breakfast beverage popular across various cultures.
Other players operating in the breakfast food market include Conagra Brands, Inc., The Kellogg Company, Dr. August Oetker Nahrungsmittel KG, Unilever Plc, The Kraft Heinz Company, ITC Limited, and Pladis Foods Ltd., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Breakfast Food Market Analysis
8.1 Key Industry Highlights
8.2 Global Breakfast Food Historical Market (2018-2023)
8.3 Global Breakfast Food Market Forecast (2024-2032)
8.4 Global Breakfast Food Market by Product Type
8.4.1 Breakfast Cereals
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Snack Bars
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Ready Meals
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Beverages
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Breakfast Food Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Speciality Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Online
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Breakfast Food Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Breakfast Food Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Breakfast Food Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Breakfast Food Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Breakfast Food Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Breakfast Food Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 General Mills Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Conagra Brands, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 The Kellogg Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Nestlé S.A.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Dr. August Oetker Nahrungsmittel KG
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Unilever Plc
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 The Kraft Heinz Company
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Del Monte Food Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 ITC Limited
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Pladis Foods Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Breakfast Food Market: Key Industry Highlights, 2018 and 2032
2. Global Breakfast Food Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Breakfast Food Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Breakfast Food Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Breakfast Food Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Breakfast Food Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Breakfast Food Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Breakfast Food Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Breakfast Food Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Breakfast Food Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Breakfast Food Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Breakfast Food Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Breakfast Food Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Breakfast Food Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Breakfast Food Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Breakfast Food Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Breakfast Food Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Breakfast Food Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 463.51 billion.
The market is projected to grow at a CAGR of 5.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032to reach USD 725.20 billion by 2032.
The major market drivers include the increasing preference for ready-to-eat breakfast foods, changing consumer lifestyles, rising demand for healthy organic breakfast foods, the prevalence of breakfast stalls/kiosks and convenience stores, and coffee shops selling a variety of breakfast foods, and rising urbanisation driving the demand for premium breakfast foods.
The key trends aiding the market expansion include rising awareness that breakfast is a crucial meal of the day, the launch of new breakfast cereals to cater to the needs of consumer’s taste preferences, a rising vegan population demanding plant-based breakfast foods, and a growing working population preferring convenient breakfast foods from quick service restaurants.
The major regional markets include North America, Europe, the Asia Pacific, Latin America, and Middle East and Africa.
The key distribution channels for breakfast food are supermarkets and hypermarkets, speciality stores, and online, among others.
The key players in the market are General Mills Inc., Conagra Brands, Inc., The Kellogg Company, Nestlé S.A., Dr. August Oetker Nahrungsmittel KG, Unilever Plc, The Kraft Heinz Company, Del Monte Food Inc., ITC Limited, and Pladis Foods Ltd., among others.
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