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The global cactus water market is expected to grow at a CAGR of 19.3% during the period 2024-2032.
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The global market for cactus water is expected to be driven by demand for healthier beverages. North America is likely to be a major market.
Cactus water is generally made from the juice of the bright pink fruit of the prickly pear (or nopal) cactus found in America and Mexico. Thus, cactus water appears pink. Cactus water is said to be low-sugar and low-calorie, and high in antioxidants (such as betanin, betacyanin, and isorhamnetin) and nutrients. Due to the presence of electrolytes that help in hydration, cactus water is also marketed to athletes. It is also recommended as a post-workout drink for quicker recovery after rigorous exercise. Cactus water is considered a superior alternative to many sports drinks as it offers similar benefits without artificial elements such as high levels of caffeine. It is also seen to be better than coconut water in several aspects. Further, several skin-care and beauty cosmetic products carry cactus water as it is believed to be beneficial for skin health.
Cactus water is commonly used to alleviate a hangover; it carries anti-inflammatory qualities that help in reducing headaches linked with excessive alcohol intake. It is also believed to help with sickness and dryness of mouth.
One serving or approximately 240 ml (one cup) of cactus water contains about 19 calories, 4 grams of carbohydrates (natural sugars occurring in prickly pear), magnesium (4 percent of the Daily Value), and potassium (3 percent of the Daily Value). Magnesium and potassium are believed to help in managing fluid balance, muscle control, and heart function. Magnesium also supports bone health and immunity. While cactus water is low in sugar, some brands may carry additional sugar content.
Companies offering packaged cactus water, such as Pricklee, True Nopal, and The Cactus Water Co. are looking to scale up operations. With growing popularity of cactus water, these companies are also experiencing an increase in sales.
In 2021, The Cactus Water Co. LLC, maker of ¡CACTUS! Organic Cactus Water, was awarded second place in the Women’s Business Enterprise Council’s sustainability pitch competition, WBENCPitch Sustainability. The company was the only consumer packaged goods business that secured a prize. In the same year, the company announced that ¡CACTUS! Organic Cactus Water was carried by 80 stores in the Raley’s supermarket chain operating in northern California and Nevada.
In 2021, True Nopal announced that it had finalized an agreement with Green Spoon Sales to represent True Nopal Prickly Pear cactus water across the country after experiencing significant sales growth in retailers such as Walmart.
In 2020, True Nopal announced its expanded distribution within Whole Foods Market with availability of True Nopal Cactus Water in 6 Whole Foods regions, including the South West and Southern Pacific regions.
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By type, the market is segmented into:
By nature, the market is divided into:
By packaging, the market is classified into:
By distribution channel, the market is segmented into:
By region, the market is divided into:
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The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Nature, Packaging, Distribution Channel, Region |
Breakup by Type | Pure Cactus Water, Mixed Cactus Water |
Breakup by Nature | Organic, Conventional |
Breakup by Packaging | Cartons, Cans, Bottles |
Breakup by Distribution Channel | Supermarkets/ Hypermarkets, Convenience Stores, Online Retail |
Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
Price Analysis | Historical and Forecast Price Trends- Regional |
Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
Companies Covered | True Nopal Ventures LLC, Pricklee LLC, The Cactus Water Co. LLC, CALIWATER, LLC, Lauro Company, EVISSI USA LLC, Others |
Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Cactus Water Market Analysis
8.1 Key Industry Highlights
8.2 Global Cactus Water Historical Market (2018-2023)
8.3 Global Cactus Water Market Forecast (2024-2032)
8.4 Global Cactus Water Market by Type
8.4.1 Pure Cactus Water
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Mixed Cactus Water
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Cactus Water Market by Nature
8.5.1 Organic
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Conventional
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Cactus Water Market by Packaging
8.6.1 Cartons
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Cans
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Bottles
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.7 Global Cactus Water Market by Distribution Channel
8.7.1 Supermarkets/ Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Online Retail
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.8 Global Cactus Water Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Cactus Water Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Cactus Water Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Cactus Water Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Cactus Water Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Cactus Water Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 True Nopal Ventures LLC
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Pricklee LLC
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 The Cactus Water Co. LLC
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 CALIWATER, LLC
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Lauro Company
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 EVISSI USA LLC
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Others
18 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Cactus Water Market: Key Industry Highlights, 2018 and 2032
2. Global Cactus Water Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Cactus Water Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Cactus Water Historical Market: Breakup by Nature (USD Million), 2018-2023
5. Global Cactus Water Market Forecast: Breakup by Nature (USD Million), 2024-2032
6. Global Cactus Water Historical Market: Breakup by Packaging (USD Million), 2018-2023
7. Global Cactus Water Market Forecast: Breakup by Packaging (USD Million), 2024-2032
8. Global Cactus Water Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Global Cactus Water Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Global Cactus Water Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Cactus Water Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Cactus Water Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Cactus Water Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Cactus Water Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Cactus Water Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Cactus Water Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Cactus Water Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Cactus Water Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Cactus Water Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Cactus Water Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Cactus Water Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Global Cactus Water Market Structure
The global cactus water market is estimated to grow at a CAGR of 19.3% between 2024 and 2032.
The major drivers of the market include the increasing inclination towards health and fitness, growing demand among fitness enthusiasts, rapid development of supermarkets/hypermarkets and convenience stores, and rising demand for beverages with low calorific value.
The expansion of the e-commerce sector is expected to be a key trend guiding the growth of the industry.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Pure cactus water and mixed cactus water are the different types of the product.
Organic and conventional are the major market segments, based on nature.
Cartons, cans, and bottles are the significant market divisions, based on packaging.
Supermarkets/hypermarkets, convenience stores, and online retail are the different distribution channels considered within the market report.
The major players in the industry are True Nopal Ventures LLC, Pricklee LLC, The Cactus Water Co. LLC, CALIWATER, LLC, Lauro Company, and EVISSI USA LLC, among others.
The global cactus water market is driven by the increasing consumer demand for innovative beverages owing to the rising disposable incomes. Aided by the increasing consumer inclination towards health and well-being, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of around 19.3%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By type, the market is divided into pure cactus water and mixed cactus water. On the basis of nature, the market is divided into organic and conventional. By packaging, the market has been segmented into cartons, cans, and bottles. Based on distribution channel, the market can be divided into supermarkets/ hypermarkets, convenience stores, and online retail. The major regional markets for cactus water are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include True Nopal Ventures LLC, Pricklee LLC, The Cactus Water Co. LLC, CALIWATER, LLC, Lauro Company, and EVISSI USA LLC, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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