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Global Canned Tuna Market Size, Share, Industry, Forecast: By Product: Skipjack, Yellowfin, Others; By Distribution Channel: Hypermarket and Supermarket, Specialty Stores, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
Global Canned Tuna Market Outlook
The global canned tuna market size reached USD 23.68 billion in 2023. The market is estimated to grow at a CAGR of 3.91% in the forecast period of 2024-2032, reaching a value of around USD 32.94 billion by 2032.
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Key Takeaways
- In 2021, 6,355 KMT of tuna was produced globally.
- Thailand and Indonesia are major exporters of processed canned tuna.
- Canned tuna is increasingly being preferred over fresh tuna due its convenience, extended shelf life, and economic benefits.
Tuna is a popular seafood and considered one of the top five seafood species consumed across the globe. Tuna is a low glycaemic index (GI) food and a good source of selenium, Vitamin B3 (niacin), Vitamin D, Omega-3 fatty acids, and certain other nutrients. Canned tuna is a versatile food option and can be used in various recipes, including salads, sandwiches, casseroles, and pasta dishes. Cultural preferences and dietary habits in different regions shape the canned tuna market. The European Union and the United States are some of the largest consumers of canned tuna globally.
Consumers’ growing emphasis on ethical sourcing provides an opportunity to companies that focus on ethical fishing practices. By obtaining quality sustainability certifications such as the Marine Stewardship Council (MSC), producers can increase their market share. Currently, almost 30% of tuna caught is MSC-certified.
Key Trends and Developments
Rising sustainability concerns; increasing health consciousness; rising availability through e-commerce channels; and convenience offered by canned tuna are positively impacting the canned tuna industry growth
| Date | Company | Event |
| Nov 2023 | Thai Union Group PCL | Thai Union Group PCL concluded a THB 11,485 million Sustainability-Linked Loan (SLL), marking the initiation of the second phase of its Blue Finance agenda. |
| Jul 2023 | Bolton Group | Wild Planet Foods, a subsidiary of Bolton Group, introduced five new sustainably caught seafood items in Whole Foods Market stores nationwide, expanding its retail footprint. |
| Jun 2023 | Bumble Bee Seafoods | Bumble Bee Seafoods unveiled a dozen new tuna product SKUs, expanding its range of canned, pouched, and kit-based tuna offerings. |
| Mar 2023 | Thai Union Group PCL | Thai Union Group PLC, a major seafood producer and a leading shelf-stable tuna manufacturer, announced its dedication to sourcing only from vessels adhering to best practices to safeguard ocean wildlife from bycatch |
| Trends | Impact |
| Ethical sourcing of tuna | Manufacturers of canned tuna are focusing on ethical fishing practices, as a result of increasing sustainability concerns around the world. |
| Rising health concerns | Tuna has low glycaemic index (GI) value, is a rich source of various vitamins and minerals, and is known for its low mercury content, which support its adoption among health conscious individuals. |
| Changing lifestyle | The busy and sedentary lifestyle of modern consumers makes canned tuna's convenience and long shelf life a great option. |
| Government subsidies and eco-certification aids | Government subsidies play a major role in supporting the tuna market by reducing expenses and increasing overall output. |
Global Canned Tuna Market Trends
World's tuna harvest is transitioning from commercial to sustainable fishing, with about 30% of the catch certified to the MSC Standard in 2021. Fisheries improvement projects (FIPs), which aim to move fisheries towards sustainability, account for over 20% of the world's tuna harvest. According to MSC data, sales of its branded tuna products containing tuna sourced from MSC-certified fisheries increased by about 100,000 tonnes in 2020–21. The American market witnessed the largest gain, at around 83%, followed by Europe with 52%.
There is a shift in consumer behaviour towards canned tuna in place of fresh tuna. This shift can be attributed to factors such as busy lifestyles, convenience, extended shelf life, and economic considerations influencing purchasing decisions.
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Global Canned Tuna Market Segmentation
“Global Canned Tuna Industry Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Product | Skipjack, Yellowfin, Others |
| Distribution Channel | Hypermarkets and Supermarkets, Speciality Stores, Online, Others |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
By product, skipjack tuna accounts for the majority of the canned tuna market share
About 70% of the canned tuna in the US is constituted by skipjack. Skipjack tuna is an oily, saltwater fish. Skipjack tuna has essential fatty acids, protein, minerals, and fat-soluble vitamins like vitamins A, E, and D. In 2021, the provisional catches of skipjack accounted for about 2,789 KMT on a global scale. In North America, skipjack tuna stands out as the predominant species offered in cans, commonly marketed as chunk light or light tuna.
About 25% of the canned tuna imported into Europe is constituted by yellowfin and other tuna species, such as albacore and bigeye. Yellowfin tuna, majorly found in the subtropical and tropical regions of Atlantic, Pacific and Indian oceans, constitute for about 30% of the total harvest of all tuna species globally. In 2021, the catches of yellowfin tuna amounted to 1,545 KMT globally.
Hypermarkets and supermarkets are the leading distribution channels in the canned tuna market
Strong promotional support helps supermarkets offer a range of seafood products, including affordable canned tuna products. A rising demand for sustainability is compelling retailers to sell canned tuna that is pole-and-line caught and MSC certified, transitioning away from tuna caught using drifting fish aggregating devices (FADs) that catch tuna juveniles before they have had the chance to breed. Major supermarkets such as the Co-op, Waitrose, Sainsbury’s, Marks and Spencer, and Morrisons sell tuna that is sourced without using FADs.
Speciality and grocery stores such as Whole Foods Market and MOM’S Organic Market follow sustainable seafood policies, covering canned tuna products. FishWise, a nonprofit sustainable seafood consultancy works with Aldi, Albertsons, and Hy-Vee to help them procure more sustainable seafood. Also, online channels such as Amazon, Walmart Inc., and Kosher Foods provide a variety and quick doorstep delivery of canned tuna.
Competitive Landscape
The market players are adopting sustainable fishing practices and methods, focusing on equitable labour conditions and traceability to strengthen their market position and increase their revenue
| Company | Founded | Headquarters | Services |
| American Tuna, Inc. | 2004 | United States | Provides albacore tuna, skipjack tuna, and wild salmon. |
| Thai Union Group Public Company Limited | 1977 | Thailand | Provides a wide range of marine food products under the brands Genova, Chicken of the Sea®and Chicken of the Sea Frozen Foods, Petit Navire, among others. |
| Bumble Bee Foods, LLC | 1899 | United States | Provides canned tuna, shrimp, crab, salmon, among others. |
| Century Pacific Food Inc. | 1978 | Philippines | Offers tuna meals including Century Tuna, 555 Tuna, Blue Bay Tuna, Fresca Tuna, along with other products such as marine meat, milk and mixes, and coconut plant-based products. |
Other notable players operating in the canned tuna market include Bolton Group, Golden Prize Canning Co., Ltd., Frinsa Del Noroeste S.A., KSD Interfoods Vietnam CO., LTD, StarKist Co., Foodtech JSC, and Conservas Ortiz S.A., among others. The manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.
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Global Canned Tuna Market Analysis by Region
Tuna is the most consumed fish product in the European Union. Spain is one of the leading producers of canned tuna fish. The country has a geographical advantage; its presence in the Iberian peninsula supports a diverse marine life, including tuna fishes. Skipjack tuna represented the second largest category for the top-produced species in the country in 2020.
Tuna ranked the top in the seafood species consumed in metropolitan France in 2020. France traditionally imports canned tuna from African countries, making it the fourth-largest European importer of canned tuna from non-EU suppliers. About 53% of canned products accounted for Tuna (excluding tuna salads) amongst all fisheries and aquaculture species consumed in French households.
In North America canned tuna market, skipjack is commonly marketed as chunk light or light tuna while yellowfin tuna is marketed as Ahi canned tuna. In the United States, canned tuna is the second-most popular seafood product. Canned tuna enjoys significant popularity in the United States as it is a less expensive and healthy form of protein. About 70% of canned tuna in the United States is composed of skipjack tuna.
Latin America is witnessing an increasing consumption of fish including canned tuna as a healthy alternative to the region’s high red meat intake. Ecuador and Costa Rica have an annual canned tuna consumption of more than 2 kilograms. Over the forecast period, the Asia Pacific is expected to witness a rise in consumption of canned tuna products, emerging as the fastest growing market during 2024-2032.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Canned Tuna Market Analysis
8.1 Key Industry Highlights
8.2 Global Canned Tuna Historical Market (2018-2023)
8.3 Global Canned Tuna Market Forecast (2024-2032)
8.4 Global Canned Tuna Market by Product
8.4.1 Skipjack
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Yellowfin
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Others
8.5 Global Canned Tuna Market by Distribution Channel
8.5.1 Hypermarket and Supermarket
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Specialty Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Online
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Canned Tuna Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Canned Tuna Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Canned Tuna Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Spain
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Asia Pacific Canned Tuna Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 ASEAN
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Australia
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Latin America Canned Tuna Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Mexico
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Colombia
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Canned Tuna Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Egypt
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Supply Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 American Tuna, Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Thai Union Group Public Company Limited
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Bumble Bee Foods, LLC
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Century Pacific Food Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Balton Group
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Golden Prize Canning Co., Ltd.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Frinsa Del Noroeste S.A.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 KSD Interfoods Vietnam CO., LTD
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 StarKist Co.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Foodtech JSC
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Conservas Ortiz S.A.
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Canned Tuna Market: Key Industry Highlights, 2018 and 2032
2. Global Canned Tuna Historical Market: Breakup by Product (USD Million), 2018-2023
3. Global Canned Tuna Market Forecast: Breakup by Product (USD Million), 2024-2032
4. Global Canned Tuna Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. Global Canned Tuna Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. Global Canned Tuna Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Canned Tuna Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Canned Tuna Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Canned Tuna Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Canned Tuna Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Canned Tuna Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Canned Tuna Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Canned Tuna Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Canned Tuna Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Canned Tuna Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Canned Tuna Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Canned Tuna Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Canned Tuna Market Structure
Key Questions Answered in the Report
In 2023, the global market canned tuna attained a value of approximately USD 23.68 billion.
The market is estimated to grow at a CAGR of 3.91% between 2024 and 2032.
The market for canned tuna is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 32.94 billion by 2032.
The major drivers of the market include the thriving food and beverage industry, rising disposable incomes, increasing population, and rapid development of supermarkets and convenience stores.
The key canned tuna market trends include growing preference towards consuming canned seafood owing to the longer shelf-life, rising popularity of various recipes that use canned tuna, and high nutritional value of tuna.
The major canned tuna markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant products in the market for canned tuna include skipjack, and yellowfin, among others.
The various distribution channels of canned tuna are hypermarkets and supermarkets, speciality stores, online, and others.
The major market players are American Tuna, Inc., Thai Union Group Public Company Limited, Bumble Bee Foods, LLC, Century Pacific Food Inc., Bolton Group, Golden Prize Canning Co., Ltd., Frinsa Del Noroeste S.A., KSD Interfoods Vietnam CO., LTD, StarKist Co., Foodtech JSC, and Conservas Ortiz S.A., among others.
Analyst Review
The global canned tuna market attained a value of approximately USD 23.68 billion in 2023, driven by the growing popularity of seafood, high nutritional value of tuna, and increasing disposable incomes. Aided by the increasing inclination towards health and fitness, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 3.91%, to reach a value of around USD 32.94 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. Based on product, the market is divided into skipjack, and yellowfin, among others. On the basis of distribution channel, the market is segmented into hypermarket and supermarket, specialty stores, and online, among others. The major regional markets for canned tuna are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The major market players are American Tuna, Inc., Thai Union Group Public Company Limited, Bumble Bee Foods, LLC, Century Pacific Food Inc., Bolton Group, Golden Prize Canning Co., Ltd., Frinsa Del Noroeste S.A., KSD Interfoods Vietnam CO., LTD, StarKist Co., Foodtech JSC, and Conservas Ortiz S.A., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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