The China entertainment market was valued at USD 514.18 Billion in 2025. The industry is expected to grow at a CAGR of 4.00% during the forecast period of 2026-2035 to reach a value of USD 761.11 Billion by 2035.
Rapid digital integration, increased investment in locally produced content, and a strong shift toward experience-centric offerings that cater to evolving consumer preferences are bolstering the growth in the China entertainment market. With the 14th Five-Year Plan placing strong emphasis on cultural innovation and soft power, entertainment has emerged as a key pillar in China’s socio-economic playbook. From immersive technology-powered theme parks to high-budget domestic productions challenging Hollywood dominance, the industry is actively being reimagined.
As per the China entertainment market report, government-backed platforms like iQIYI and Tencent Video are scaling up AI-generated content, virtual sets, and 4K/8K streaming infrastructures, following the Digital China strategy. Moreover, Shanghai’s newly inaugurated "immersive metaverse film and television park" is offering state-funded opportunities for immersive creators and studios, targeting a younger, digitally native audience. Furthermore, to strengthen relations between Korea and China in the music industry and increase K-pop's visibility in China, RBW has partnered with NetEase Cloud Music on a strategic copyright basis.
In addition, smart amusement parks in Guangdong use biometric ticketing and real-time crowd AI, reducing operational bottlenecks while enhancing user experience, boosting the China entertainment market trends and dynamics. Meanwhile, the Chinese live performance sector is being supported by infrastructure investments. This synergy of physical and virtual platforms marks a shift toward hyper-personalised, on-demand, and culturally aligned experiences.
Base Year
Historical Period
Forecast Period
Through localizing content to suit local tastes, values, and laws, foreign entertainment brands have thrived in the market. They have opened doors for co-productions, localized marketing strategies and collaboration with creators and platforms. further boosting the growth in the China entertainment market.
Companies like Douyin and Kuaishou have increasingly controlled user activity. These companies have provided B2B possibilities in influencer marketing, branded content, and data-led ad placements optimized via AI and real-time consumer intelligence. However, in 2021, the Ministry of Culture and Tourism published a circular to increase regulations on entertainment businesses and entertainers as part of China's efforts to encourage the industry's healthy development.
Chinese entertainment corporations are aggressively commercializing IP with merchandise, gaming, and theme parks, thus opening up opportunities for B2B transactions in licensing, technology integration, and inter-sector brand partnerships.
Compound Annual Growth Rate
4%
Value in USD Billion
2026-2035
*this image is indicative*
|
China Entertainment Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
514.18 |
|
Market Size 2035 |
USD Billion |
761.11 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
4.00% |
|
CAGR 2026-2035- Market by Region |
Zhejiang |
4.8% |
|
CAGR 2026-2035- Market by Type |
Online Video Streaming |
4.4% |
China’s entertainment industry is quickly integrating AI into production pipelines. Tencent and Alibaba Pictures are using generative models for script writing, scene design, and character simulation. For instance, In January 2025, Alibaba unveiled its Wan 2.1 video- and image-generating AI model, releasing it as open-source in February 2025 after topping the VBench leaderboard. This move underscores DAMO Academy’s commitment to democratizing cutting-edge AI tools, enabling creators and developers worldwide to access high-performance generative models. These tools are enabling mid-size studios to produce high-quality films with lower budgets. This democratisation of content production is reducing the dominance of conventional studio system while creating space for new talent pools.
Theme parks in China are becoming high-tech playgrounds. Theme parks like Chimelong Ocean Kingdom have integrated facial recognition and AI-powered crowd analytics to reduce wait times, accelerating the entertainment consumption. For example, Beijing offers a VR-enhanced immersive trip to explore the Potala Palace, which is situated at an elevation of more than 3,600 meters in Lhasa, in the Xizang autonomous province of southwest China. Backed by local smart tourism grants, parks now offer dynamic pricing, tailored AR storytelling, and smart wearables for multilingual guidance. These innovations not only improve guest experience but also boost revenue per visitor.
The country’s push for domestic IP is gaining commercial traction, boosting the China entertainment market value. Series like The Long Season and animated films like Deep Sea have gained massive local engagement and international licensing. The National Film Bureau is funding provincial film commissions to nurture regional narratives and dialect productions. Tencent Literature and BiliBili are also commercialising web novels into multi-platform IP franchises including films, merch, games. For B2B players, this opens new opportunities for localisation, dubbing, and licensing.
Live entertainment is becoming increasingly interactive. Platforms like Kuaishou Live and Douyin are merging concert streaming with gamified fan engagement tools with real-time polls, tipping ladders, and avatar meet-and-greets, widening the China entertainment market scope. The Ministry of Commerce supports hybrid event innovation zones across Beijing and Hangzhou, where 5G, XR, and hologram technology are trialled in concert venues. These interactive formats are bridging physical and digital boundaries, driving higher ticket retention, merchandise conversion, and cross-brand collaborations.
Platforms in the China entertainment market are increasingly tailoring content for regional neighbours. iQIYI and Youku now offer Southeast Asia-specific dubbing, regional K-drama crossovers, and AI-generated local subtitles. Supported by the Digital Silk Road policy, streaming platforms are forming content exchanges with Thailand, Indonesia, and UAE. With rising broadband and mobile penetration across Asia, Chinese content, especially short dramas and esports, is capturing new regional audiences.
The EMR’s report titled “China Entertainment Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: China’s entertainment industry spans across online and offline formats, with unique growth trajectories. Online video streaming captures the dominant market share via AI-enhanced content discovery and lifestyle bundling. Amusement parks, driven by smart tourism and immersive technology, are the fastest-expanding segment. Sports and live events are gaining rapid momentum, leveraging hybrid formats and gamification to draw crowds. Theatrical and film productions are rejuvenated by domestic IP creation, while trade shows adopt XR-based showcases.
Market Breakup by Region
Key Insight: Shanghai currently dominates the China entertainment market dynamics with its robust ecosystem and state-backed digital culture zones; Zhejiang is powered by livestreaming and cloud content schemes. Guangdong leverages family tourism and smart amusement investments, while Beijing remains vital for policy-led theatrical and cultural productions. Jiangsu and tier-2 cities are witnessing increased investments in eSports and mobile-led formats.
By Type, Online Video Streaming Accounts for the Dominant Share of the Market
Online video streaming holds the dominant share of China entertainment market value, buoyed by digital natives and AI-personalised viewing. Youku Tudou has approximately 448 million monthly active users, while BiliBili boasts 340 million, with average daily usage time rising to 99 minutes. These platforms have focused on localised storylines, low-cost subscription models, and ad-personalisation engines powered by machine learning. Moreover, platforms are increasingly integrating NFTs and metaverse-like community features to drive retention.
Amusement parks are experiencing rapid resurgence, supported by family tourism and technology integration. Chimelong and Fantawild are expanding tier-2 city presence, backed by municipal funding. As per the China entertainment market analysis, the country’s amusement park market saw over 70% YoY growth in 2023, driven by “smart tourism” incentives from the Ministry of Culture and Tourism. Real-time data tracking, gamified experiences, and immersive themed zones are attracting domestic visitors while also boosting per capita spend.
Shanghai Registers the Dominant Position in the Market
Shanghai continues to be the largest regional entertainment market in China, hosting major film festivals, music events, and innovation hubs. By the end of 2025, Shanghai plans to expand its tourism and culture metaverse projects into a sector that brings in 50 billion yuan (USD 6.9 billion) annually, blending AR storytelling, film production zones, and XR co-working spaces. The region also benefits from its live venue density, digital-first audience, and proactive policies.
The Zhejiang entertainment market is growing rapidly due to its strong e-commerce infrastructure and digital media convergence. The province rolled out various subsidies including 5G, AI dubbing, and hologram technology for small studios. The fusion of content, commerce, and cloud infrastructure allows even rural creators to monetise across platforms like Taobao Live and Kuaishou. Local governments are also promoting rural cultural festivals via immersive broadcasts.
|
CAGR 2026-2035- Market by |
Region |
|
Zhejiang |
4.8% |
|
Jiangsu |
4.4% |
|
Shanghai |
XX% |
|
Beijing |
XX% |
|
Others |
XX% |
The China entertainment market players like Tencent, Alibaba Pictures, Wanda Media, and Huayi Brothers are diversifying beyond content into infrastructure, AI technology, and platform ecosystems. The market observes a strong inclination toward vertically integrating storytelling, merchandising, and community-building. Meanwhile, start-ups are exploring immersive technology and creator-economy tools, especially in tier-2 and 3 cities. One major area of focus for China entertainment companies is experience differentiation. Platforms are investing micro-series, AI dubbing, and user-generated metaverse cultures to boost engagement. Smart collaborations between entertainment technology firms and mobility players like Tencent and BYD for in-car content are unlocking fresh opportunities. Firms can also focus on niche IP development, live-streamed commerce tie-ins, and AI-assisted localisation services for cross-border rollout.
Founded in 2014 and headquartered in Zhejiang, Alibaba Pictures Group Ltd. is a leading name in film production, distribution, and online streaming. Being a subsidiary of Alibaba Group, and using the integrated strategy of e-commerce, the company uses digital platforms to combine with the global entertainment world.
Incorporated in the year 2000 and based in Beijing, Beijing Enlight Media Co. Ltd. has become a leading film and television production company. It produces internationally reputed blockbusters and emphasizes high-quality content in producing films, television shows, and digital media, thus enhancing its foothold within the rapidly developing entertainment market in China.
Based in Beijing and founded in 1999, China Film Group Corporation is one of the largest state-owned film conglomerates in China, with core capabilities in production, distribution, and exhibition. The company offers international film collaborations with far-reaching effects in both Chinese and global markets.
Created in 2006, Fantawild Holdings Inc. is highly regarded for its interactive attractions and animated movie production. The company has expanded globally, providing unique entertainment experiences by integrating advanced technology with cultural narrative.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the China entertainment market report are Huanxi Media Group Ltd., Huayi Brothers Media Corporation, IQIYI Inc., and Shanghai Disneyland Park, among others.
Explore the latest trends shaping the China Entertainment Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on China Entertainment Market trends 2026.
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In 2025, the China entertainment market reached an approximate value of USD 514.18 Billion.
The market is projected to grow at a CAGR of 4.00% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 761.11 Billion by 2035.
Key strategies driving the market include investing in AI content tools, forging regional co-productions, co-developing immersive technology pilots, localising global formats, and aligning with policy-led funding zones.
The key challenges are regulatory unpredictability, data compliance mandates, fragmented audience behaviours, and rising production costs.
The major regions in the market are Shanghai, Zhejiang, Guangdong, Jiangsu, Beijing, and others.
The various types considered in the market report are online video streaming, amusement parks, theatrical and film productions, sports, live events and trade shows.
The major players in the market are Alibaba Pictures Group Ltd., Beijing Enlight Media Co. Ltd., China Film Group Corporation, Fantawild Holdings Inc., Huanxi Media Group Ltd., Huayi Brothers Media Corporation, IQIYI Inc., and Shanghai Disneyland Park, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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